Seoul(Seodaemun-gu) , Yeouido・Yeongdeungpo・Mapo

Saera specializes in women's shoes. Its handmade shoes boast fashionable and meticulous designs appealing to young women. In collaboration with international designers, Saera offers trendy items and introduces European shoe sizes for increasing their accuracy and boosting comfort. Nice interior designs are also added bonus to shopping in Saera. It has become a favorite spot among international visitors.


Seoul(Gangnam-gu)

a# offers items from the top-notch global corporation, Apple. It has virtually every Apple item from desktop computers to laptops, computer accessories, and electronics. In particular, a# in COEX Mall offers a wide variety of speakers from Apple and other brands.


Busan(Jung-gu)

Next to Manmul Street, Gwangbok-ro Arirang Street in Gukje Market boasts many shops tailored to international visitors. The main items include kimchi, traditional crafts, and local produces. Visitors can also find character items associated with Korean celebrities in Arirang Street. Shops in Arirang Street employ professional shop assistants capable of speaking foreign languages, making it easier for international tourists to shop around.


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Ihasi boasts high-quality, handmade chopsticks that use only natural wooden materials and varnishes. Only natural lacquer is used for the part of the chopsticks that touches the mouth.


Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Macos Adamas offers colorful accessories featuring crowns, swords, shields, lilies, and other symbols of Medieval Europe. Famous for items with unique, luxurious designs, it has attracted many Korean celebrity fans including TVXQ and 2PM. The store is popular among locals as well as international tourists with its fancy and romantic interior, and was the filming locations for TV dramas such as IRIS, Athena, etc.


Busan(Haeundae-gu) , Haeundae

Beginning as the online site, Beautynet, in 2000, Missha has evolved as a trusted cosmetic brand by reflecting customers' concerns. MISSHA products come from excellent ingredients and rigorous lab testings to improve their quality. Shop assistants in Missha at Centum City offer one-on-one professional consulting to visitors as well.


Seoul(Jongno-gu) , Insadong・Jongnon

Tong-In Store is the oldest traditional crafts shopping center in Korea. It is home to over 100 shops that sell ancient and contemporary traditional crafts, as well as galleries that display crafts collections by emerging artists.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Innisfree is the acronym of 'innis' (island) and 'free.' Items in Innisfree use environment-friendly ingredients. Main ingredients include green tea, tangerine, rape flowers, and cactuses along with volcanic spring water. Located right around Ewha Womans University, it is a spacious store popular among Japanese and Chinese tourists.


Seoul(Jongno-gu) , Insadong・Jongnon

Located on the second floor of the Gwangjang Market building, Diadem is a wedding accessory store. As all of the Diadem items are handmade, they are durable and their colors last long. Additionally, customers at Diadem may design their own wedding accessories to their liking.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Chateau Chocolat in the exotic town Itaewon is managed directly by the Chocolate Museum. Other Chateau Chocolat stores can be found in Apgujeong and around Gyeongbok Royal Palace and Changdeok Royal Palace. Using advanced chocolate making in Belgium and other European countries, Chateau Chocolat boasts outstanding chocolate and cocoa items and drinks. Chic interior designs, delicious products, and a cozy atmosphere have attracted young women to Chateau Chocolat.