Seoul(Jongno-gu) , Insadong・Jongnon

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 


Seoul(Yongsan-gu) , Itaewon・Yongsan

Chateau Chocolat in the exotic town Itaewon is managed directly by the Chocolate Museum. Other Chateau Chocolat stores can be found in Apgujeong and around Gyeongbok Royal Palace and Changdeok Royal Palace. Using advanced chocolate making in Belgium and other European countries, Chateau Chocolat boasts outstanding chocolate and cocoa items and drinks. Chic interior designs, delicious products, and a cozy atmosphere have attracted young women to Chateau Chocolat.


Seoul(Yongsan-gu) , Itaewon・Yongsan

For over 33 years, Hilton Tailor has served prominent customers with exceptional suits and shirts. Once a customer becomes a patron, he can order shirts or suits by phone or email. Suits are tailored to fit each customer's physical shape and preferences. Trendy suits are handmade as well. Suits in Hiton Tailor are known for their comfort and durability. It is one of the most famous shops in Itaewon with prominent customers from all over the world. 


Seoul(Jongno-gu) , Insadong・Jongnon

Park Young Sook Bedding (Atelier Seoul) is the gallery of the modern potter, Park Young Sook. It displays and sells white porcelains representing the Chosun Dynasty, Buncheong ware, and ceramics with modern flavors. Various items include flower vases, decorative ceramics, and daily use earthen ware. Park Young Sook also opened her store (PAHK NY) Lin New York in 2002. Queen Elizabeth II of England visited her store in 1999 as well.


Gyeonggi-do(Paju-si) , Paju(Heyri Art valley)

Homeo offers customers unique furniture and accessories showcased in a cozy setting. There is even a cafe decorated with a variety of one-of-a-kind accessories. Homeo is simply a great place to shop around and rest while traveling.


Seoul(Songpa-gu)

Adidas is a popular sports brand offering diverse clothes and footwear popular among people of all ages. Adidas at Munjeong has a wide variety of items in its spacious shop and even offers 30-40% discounts off of select items.


Seoul(Jongno-gu) , Insadong・Jongnon

Toyo specializes in pottery for daily use such as mugs, plates, and tea cups. Crafted by Sonnae Pottery (a pottery village in Jinan, Jeonbuk), pottery in Toyo demonstrates sophisticated simplicity and elegance. Guests can also can view pottery for decorative purposes. The Sonnae Pottery was honored with the 2008 UNESCO Seal of Crafts Exellence in East Asia. 


Seoul(Jung-gu) , Myeongdong

Seatree focuses on developing skin care products for customers looking to maintain their natural beauty and looks. The brand introduces artistic features into their bottle designs and also produces some limited edition cosmetics by collaborating with famous designers, models and artists.


Seoul(Jongno-gu) , Insadong・Jongnon

Hanji Chueok (Recollections) is one of the better-known craft shops in Insa-dong and has even been featured by a number of international magazines. Prepared using Korean traditional processing methods, hanji is a type of beautiful, high-quality paper. Hanji Chueok is a great place to experience the tradition of hanji crafts; hanji crafts, accessories, photo frames, and interior design items line the store shelves. Visitors can not only purchase extremely well-crafted items, but can also participate in seminars taught by professional artists to learn how to make their own hanji crafts. Of course, visitors are free to take home their hanji creations at the conclusion of the seminar.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Landrover is the casual shoe brand of Kumkang Shoes, Korea's leading fashion retailer specializing in athletic and casual footwear, as well as trendy clothing and accessories. Landrover products are well-known for their all-natural latex soles that absorb shock better than other materials. Located in a metropolitan town of Yongsan-gu in Seoul, Landrover Namyeong carries a wide selection of casual footwear for both men and women.