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Lotte Duty Free Shop - Main Branch
Seoul(Jung-gu) , Myeongdong

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.

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Home Plus - Jamsil Branch (홈플러스 (잠실점))
Seoul(Songpa-gu) , Jamsil(Lotte World)

Home Plus Jamsil Branch can be easily reached via subway lines 2 or 8 and is in close proximity to Special Tourist Zones, Seokchon Lake and the Hangang River dock, thus attracting many foreign tourists. The store also has a POS self payment line where shoppers can make payments easily just by touching the screen and don’t need assistance from a staff member. However, English speaking staff members are available for a more convenient shopping experience.

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Lotte World Shopping Mall
Seoul(Songpa-gu) , Jamsil(Lotte World)

3F The Market (Jeoja) Street of the Lotte World Folk Museum is located on the third floor of the Lotte World Shopping Mall. Traditional restaurants are located on the Market Street, giving visitors the chance to taste many unique, traditional delicacies. Traditional art shops are located here as well, where visitors can watch skilled craftsmen making handicrafts. There is also a Performance Hall (Nanjang) providing a variety of exciting performances of traditional songs and dances for visitors to enjoy. 2F Sejong Bookstore, the largest bookstore in Gangnam is located on the second floor. The second floor also holds a stationery store and the ‘Gymboree’ (http://www.gymboree.co.kr/) store which provides an area where children can enjoy music and art. Also located on the second floor is the ‘Foreign Furniture Street’, offering popular brands of furniture and decorative wares from all over the world such as pottery, jewelry and clocks. Boutiques, as well as Hanbok (traditional Korean dress) shops can also be found on this floor. 1F The fashion area sits on the first floor, and is composed of sports & casual wear, fashion accessories and other fashion merchandise for the youth, including discounts on men's suits, and A/V and sports equipment. Popular restaurants on the first floor include a Korean restaurant called ‘Our Story’ and western restaurants such as ‘TGI Friday’s’ and ‘Time to Time.' B1 For shopping and entertainment, the ‘International Market Street’ is the place to be. Here, you can find both inexpensive and high-quality goods ranging from clothes and accessories to miscellaneous goods. There are also five movie theaters located at the ‘Young Plaza’, along with the latest fashion trends. The International Market Street offers a wide selection of restaurants to suit different tastes, such as Korean, Japanese, and Chinese restaurants. Furthermore, fresh groceries can be purchased for low prices at the ‘Traditional Market’. Moreover, an entertainment attraction called the SBS Theme Studio holds many broadcasting events and internet game competitions including the KIGL (Korea Internet Game League). An ice rink is also located in the area, along with the Lotte World Adventure and a great selection of cafes for visitors to enjoy. B3 A food court including restaurants such as Sizzler and Marché are located on B3. Don’t forget to take advantage of the various entertainment and sports facilities such as a bowling alley, shooting range, and arcades.

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Hyundai Department Store - COEX Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Hyundai Department Store, located in the COEX, is 10-stories tall and stands in the middle of Teheran-ro, the largest business and financial district in Korea. With the opening of the COEX Mall along with the ASEM Tower, the Teheran-ro region has become one of the top, first-class business centers in Korea. Located in this widely known business district, the Hyundai Department Store COEX Branch, is a special place for shoppers and offers a wide variety of items to please Korean customers and foreign tourists alike. There are also many entertainment facilities in the COEX Mall such as the COEX Aquarium, Megabox Theater, and family restaurants like Bennigans, Sizzler, and TGIF, making this area a popular place for shoppers, families and couples.

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E-Mart - Yongsan Branch
Seoul(Yongsan-gu) , Itaewon・Yongsan

The E-Mart at Yongsan is the 70th E-mart in Korea. Located on the first and second underground floors of I'Park Mall (a giant shopping mall connected to Yongsan Station), E-Mart is a spacious discount store over 9,664㎡. Parking space is available for up to 2,000 cars. E-Mart is organized in various sections for ceramics, bedding items, imported utensils, "well-being" items, and more. It also offers sections for organic food and seafood such as tuna, eel, shrimp, and live crabs. E-Mart offers customized polished rice as well.

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Mario Outlet
Seoul(Geumcheon-gu) , Yeouido・Yeongdeungpo・Mapo

Established in July 2001, Mario Outlet is Korea's first fashion outlet mall. Over the years, it has expanded greatly, and now has over 300 international and domestic fashion brands in three different sections - Mario 1, Mario 2 and Mario 3. In addition to fashion stores, the outlet mall features various convenience and dining facilities for enhanced shopping experience. Mario Outlet (CEO Seung-Ryul Hong) has featured the traditional fashion outlet hall 1, first in South Korea in 2001. In 2004, we opened the factory outlet hall 2, and become a pioneer in outlet business in South Korea in September 2012 by opening the hybrid fashion outlet hall 3. In September 2013, by completing the renewal extension that links hall 1, 2 and 3, we have created the ‘Mario Outlet Fashion Town’ with a wide range of brands and enormous size.  The Mario Outlet Fashion Town is definitely Asia largest city outlet town by featuring around 600 brands in 132,000㎡. We provide a tidy and comfortable shopping environment comparing to department stores. By expanding the MD field from fashion, we prepared a wide range of shopping categories such as domestic and overseas popular fashion brands, designer labels, furniture, household items, living shop, kids theme park, large-sized restaurant, etc where customers can enjoy the shopping and cultural service at one spot.  Main Items : Clothing/Miscellaneous Goods/Accessories

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Myeongdong NOON SQUARE
Seoul(Jung-gu) , Myeongdong

NOON SQUARE is a large shopping complex located at the center of Myeong-dong, known as a Mecca of fashion and culture. It features a wide range of global fashion brands including Mango, Steve Madden, H&M and ZARA, as well as various facilities for leisure, entertainment and dining. In addition, NOON SQUARE is the first venue in Korea to install an outdoor escalator.

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Jongno 3(sam)-ga Jewelry District
Seoul(Jongno-gu) , Insadong・Jongnon

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea. - A fabulous selection at wholesale prices The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators. The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga. As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga. Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities. The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further. Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences. In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices. We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop. As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately. Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more. Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries. The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

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Insa-dong Art Street
Seoul(Jongno-gu) , Insadong・Jongnon

Insa-dong has been situated at the heart of the nation’s capital for over 600 years and was at the center of culture during the Joseon Dynasty (1392-1910). The Insa-dong area usually refers to the areas extending from the Anguk-dong Rotary to Tapgol Park in Jongro 2(i)-ga, past the Insa-dong Intersection. The notable features of Insa-dong are the countless alleys that branch out from the main street. Insa-dong has also become known as ‘Merry’s Area,’ one of the favorite shopping spots among foreigners. Over forty percent of the nation’s antique stores are clustered in the Insa-dong area, and they sell more valuable antiques compared to any other places in Korea. The price of the valuables and souvenirs in this area can range from 10,000 won to some hundred million won. Among the antiques sold there are old pictures, pottery, wooden containers and jewelry. There is a variety of artwork varying from earthenware of the Unified Silla Era to white pottery of the Joseon Era. Foreigners from all over the world including Japan, China, France, and America frequent Insa-dong to witness a truly traditional Korean atmosphere. Prices range greatly depending on the customers and the items. Old books are usually popular among the Japanese and Chinese tourists who can identify Hanja (Chinese characters). Antique books are purchased by many visitors, from history professors to antique collectors, at prices varying from 10,000 won to 30,000 won. Highly valued items are not sold and even if they are displayed in the store, as some shopkeepers do not intend to sell them. Archaeology and history books are the most popular selections. Some items are priceless so shopkeepers often name their own price, but keep in mind that some stores do have price tags to indicate products for sale. Tongmungwan is a representative store selling old books and has been run by a family for three generations. When you enter this small bookstore, you can see old books packed in rows. This bookstore was originally opened by the grandfather of the current shopkeeper, and is living proof of Insa-dong’s long-standing history. This is definitely a place worth visiting even if you do not intend to make a purchase. Traditional Korean ceramic ware is the main artwork Insa-dong has to offer. It is also the most popular item among tourists. Ceramic ware can be used in everyday life and many also consider it an essential decorative item. Ever since Queen Elizabeth I of England visited Insa-dong in April 1999 and praised the beauty of the ceramic art forms, many tourists from all over the world, including Europe, America, and Japan have become interested in them. Prices may start at 10,000 won, but can cost you up to some 10 million won. The most popular ceramic ware are pottery in the shape of a gourd bottle, costing anywhere from 100,000 won to 200,000 won. Keep in mind that the finer ceramic ware boast a clear color and have a clear resonant sound when tapped with the tip of your fingernail. Famous shops include ‘Park Young Suk Yo’ where Queen Elizabeth paid a visit and ‘Haedong Godoja.’ The main artwork offered are the common porcelain ware that have been recrafted, and pots of the Joseon Era. ‘Haedong Godoja’ is known for selling the best quality ceramic ware. ‘Goseohwa’ (old paintings and calligraphic arts) is another main form of artwork offered in Insa-dong. There are shops selling old artwork along with oriental paintings, as well as modern paintings. Shops such as Dongmundang and Gonghwarang display and sell old paintings along with calligraphic works. Antique furniture and other items are available at Naraksil and Gayajae. Naraksil offers great quality antique furniture such as bookshelves and bookstands, while Gayajae sells old pieces of furniture, stone Buddhas, and tiles. Other popular antiques can be found at ‘Toto’s Antiques’ where there are contemporary articles from the period before and after the liberation of Korea from Japanese forces. Even though there isn't any traditional artwork at this store, Korean antiques are displayed picturesquely. Toto’s Antiques seems to arouse nostalgia among its visitors, as it is decorated with old schoolbooks, toys, and ornaments from the 50’s and 60’s. Sunday is designated a pedestrian-friendly day as cars are not permitted in the area for on that day of the week. Instead, a flea market opens on this day to sell various antiques, accessories, artwork, and books. Traditional antiques from different parts of Korea as well as international antiques brought by foreign tourists are displayed throughout Insa-dong, allowing visitors to view many items in one glance. It is highly recommended that you visit Insa-dong on Sundays since you can also view the beautiful street art. When shopping in Insa-dong, make sure you check where the product is made. Recently, cheap Chinese goods such as teacups, wall tapestries, and small accessories have been brought into the Insa-dong markets and there have been cases where merchandise thought to be made in Korea turned out to be marked as ‘Made in China.’ So if you are looking to purchase only authentic Korean products, be sure to check the label. 

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Shinsegae Department Store - Gangnam Branch
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Unleash your shopping desires at Shinsegae Department Store, a shopping paradise that houses over a thousand brands. This 10-story landmark (B1 - 9F) not only offers a vast array of products but is also a hub for transportation and entertainment with direct connections to the Express Bus Terminal, JW Marriot Hotel, a cinema, and an expansive underground shopping mall. Plus, with immediate access to the Express Bus Terminal Subway Station (Subway Line No. 3 and 7), your journey to Shinsegae is always a breeze. Get ready to immerse yourself in a world of beauty on the first floor, where the most sought-after cosmetic brands showcase their finest products. And that's just the beginning. The first and second floors unfold a trove of luxury, housing an impressive selection of designer brands, jewelry stores, and accessory boutiques, guaranteed to cater to every fashion aficionado's taste. But the Shinsegae experience is not just about shopping - it's about embracing a lifestyle of comfort and convenience. Take a break from your retail therapy to enjoy our state-of-the-art facilities. Whether it's catching a movie at the theater, relaxing at the upscale JW Marriot Hotel, or exploring more shopping options at the underground mall, Shinsegae Department Store ensures your experience is as indulgent as it is enjoyable. Come and make the most of your time at Shinsegae Department Store - an intersection of shopping, entertainment, and comfort, all under one roof. Dive into a shopping spree like no other, where every step leads to a new discovery, and every visit is more than just a shopping trip - it's an unforgettable experience.  

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