Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Namu by Namuhana boasts handmade shoes that are extremely comfortable. It offers trendy items for young fashion leaders. High-qualiy items in practical styles have been wildly popular among customers. Customized shoes are available upon request so that customers can adjust the x_height of heels, change leather materials, and adjust insoles.


Seoul(Jongno-gu) , Insadong・Jongnon

The Choi Gi Soon Dackjongyi Doll Institute makes and displays Dackjongyi dolls (traditional Korean dolls). The dolls are made of special paper created from mulberry trees. Naturally, they ooze a unique scent that comforts visitors. This cozy gallery displays traditional Korean dolls from the past to the present. Visitors can watch and attend a craft class. The dolls can be leased for exhibition, purchased, or customized upon request. 


Seoul(Jongno-gu) , Dongdaemun

Seungjin Toy Palace is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. Located along 'Toy Street' of Changsin-dong, Seungjin Toy Palace carries one of the nation's largest selections of toys. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.'


Busan(Haeundae-gu) , Haeundae

Located on the first floor of Lotte Department Store at Centum City, Hera is a top-notch Korean cosmetic brand focusing on skin renewal. Employees offer professional services so that customers can apply and choose what's best for their skin types in Hera.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Over the Rainbow is a popular eyewear shop among young people. It boasts colorful items matching well with ever-chaging seasonal clothing. New items appear every two months. Thanks to its fast services from eye exams to fitting services, Over the Rainbow has attracted many loyal international tourists.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Home Plus Jamsil Branch can be easily reached via subway lines 2 or 8 and is in close proximity to Special Tourist Zones, Seokchon Lake and the Hangang River dock, thus attracting many foreign tourists. The store also has a POS self payment line where shoppers can make payments easily just by touching the screen and don’t need assistance from a staff member. However, English speaking staff members are available for a more convenient shopping experience.


Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Beautiplex offers diverse brands from both Korea and abroad. Main brands include Isaknox, Sooryehan, Cathycat, Vonin (men's cosmetic brand), Laha, Carezone, Beyond, Nansb. The last four brands can only be purchased at Beautyplex. Customers can get their skin diagnosed by professional shop assistants. 


Busan(Haeundae-gu) , Haeundae

Boon the Shop boasts an impressive array of fresh, attractive international brands with unique designs. It is a perfect place for visitors looking for luxurious brands that differ from better known brands. It houses clothing items created by both famous and young designers. Focusing on people from their twenties to forties, Boon the Shop has become a popular shopping spot among fashion leaders.


Seoul(Jongno-gu)

Mibo Jewelry carries a wide selection of necklaces, rings and earrings made with gold, silver and other precious gemstones like diamond, ruby, sapphire, pearl, etc. The most popular items include diamond rings, luxury watches, gold rings and necklaces. Moreover, at Mibo Jewelry, customers may design their own jewelry for purchase.