Located in Hannam-dong, Seoul, the local flagship store of Japanese avant-garde brand Comme des Garçons is not simply a fashion brand outlet but rather a cultural complex introducing Comme des Garçons’s brand philosophy and values. Comme des Garçons, meaning “like a boy” in French, believes “women should be dressed like a boy forever.” The flagship store introduces the total lifestyle of Comme des Garçons from fashion to perfume and art to food. The six-story building has a unique tunnel-like structure consisting of five fashion areas and over a dozen product lines on display In addition to the fashion areas, “Gallery Six” an art space, and “Rose Bakery” a French organic café based in Korea keep visitors entertained