Platform Place Myeong-dong Branch (플랫폼 플레이스(명동점))

Platform Place Myeong-dong Branch first opened in November 2011 on the main street of Myeong-dong in Jung-gu, Seoul. As a specialty select shop selling various imported brands that are not officially distributed in Korea, among many fashion selections, Platform Place carries products of Saint James, an imported brand with a long history, and somewhat unfamiliar labels such as YMC, Lavenham, Herschel, and Veja as well as various fashion sundries and living goods, mostly targeting Korean and foreign tourists visiting the area. Everywhere on display are cute, colorful interior goods. The store is shaped long, so from the entrance, displays are divided on both walls and in the center; the modern interior design and product display combined make shopping very pleasant. The display in the center is filled with new arrivals, brands on sale, and trendy looks recommended by celebrities. Foreign language service is available all day long. The store is open daily except on Chuseok and Lunar New Year’s Day. Parking is usually difficult in Myeong-dong, but the Platform Place, which is located close to Myeong-dong Station on Seoul Subway Line No. 4, is easily accessible by public transportation.