Icheon is famous for producing the best rice in Korea. In fact Icheon rice is so good that it used to be served to the kings of Korea in the past, and is still highly thought of today. The Icheon Rice Culture Festival celebrates its famous rice and also the local agricultural practices.Major events of the festival include a reenactment of the parade that transported rice to Hanseong (the old name for Seoul) for presentation to the king, and the huge rice cauldron that is capable of feeding thousands of people.

The Ministry of Culture, Sports and Tourism of Korea (MCST) and Korea Tourism Organization (KTO) are hosting a large-scale Hallyu concert for international visitors in a bid to promote Korea Grand Sale, which is running from August 14 to October 31, 2015.Visitors can see top K-pop stars, including Girls' Generation, CN Blue and Beast performing on a single stage, as well as sample traditional Korean hansik dishes and try on traditional Korean hanbok clothes.

Andong Folk Museum holds a Traditional Folk Game Event each year to greet Lunar New Year's Day for tourists and visitors returning to their hometown. During the event, visitors can revisit local history through watching traditional folk plays, and make New Year's resolutions. Traditional activities offered include yutnori, neolttwigi (seesaw jumping), jegichagi (Korean hacky sack), kite-flying, paengichigi (top-spinning) and tohu (arrow throwing), rolling a hoop, geunettwigi (traditional swing), and skipping rope.

Cheongpungho Cherry Blossom Festival is held in the Cheongpung Lake are of Jecheon when varied spring flowers such as white cherry blossom, forsythia and azalea are in full bloom. Visitors can enjoy exhibitions, performances as well as other activities like bungee jumping operated by Cheongpungho Lake, and water sports and leisure all in one spot. Cheongpung Cultural Heritage Complex and SBS Filming site in Jecheon are also situated near the lake for tourists to visit to the area.

Hosted by Kyunghyang Shinmun, C Channel, Agape Cultural Foundation, Baekseok Arts University and sponsored by Seoul Metropolitan City and Korea Tourism Organization, 2016 Christmas Festival is a Christmas Festival that takes place at Cheonggye Plaza, the center of Cheonggyecheon Stream. Marking its 2nd anniversary of this year, Cheonggyecheon will be entertaining visitors with fancy illuminating Christmas tree theme park and photo zones for 30 days. Various events and programs are also prepared for a heartwarming end-of-the-year experience for everybody.

As the first festival in Korea to celebrate films with the theme of music, Jecheon International Music & Film Festival (JIMFF) aims to expand the new film genre and contribute to diversification of film festivals. The main program shows music-themed films and documentaries from around the world, while the music program stages multiple concerts featuring various popular and alternative musicians. In addition, up to 30 aspiring film music directors are accepted into the Jecheon International Music & Film Academy for a chance to learn film music composition and production from expert film music directors. Moreover, a wide array of local dining, sightseeing and accommodation are available nearby for an enhanced JIMFF experience.

The festival offers chances to meet Korean Hallyu stars including SHINEE, INFINITE, 2PM, Wonder Girls and other popular K-POP stars. This performance will be broadcasted live on KBS 2TV, as well as to 20 countries through the KBS World channel.

Icheon has been a valuable city for ceramic arts since originating in the Bronze Age. It was designated as a “City of Crafts and Folk Art" on the UNESCO Creative Cities Network in 2010. Here visitors can see a variety of Korea's finest ceramics such as Cheongja (celadon porcelain), Baekja (white porcelain), and Buncheongsagi (grayish-blue powdered celadon). The festival is Korea's largest ceramic culture festival.

The National Folk Museum is celebrating the first full moon of the Lunar new year, Jeongwol Daeboreum, through a 3-day event. A variety of experiences are prepared to eliminate bad luck and pray for prosperity and health. The event provides a chance for locals and tourists alike to learn more about the traditional culture of Korea.

The Korea Travel Expo is a gathering of Korean regional tourism organizations, as well as travel aficionados from all over the world. It is held annually in order to help increase the national tourism volume, information exchanges, travel service quality, and local economies.The Korea Travel Expo will showcase arts and culture that can be found while traveling across Korea, and also introduce various travel packages, including island, and educational trips.