Seoul(Yeongdeungpo-gu)

Designed to promote Korean films, Daejong Film Festival is the oldest film award ceremony in Korea and the only film award program hosted by the government. The festival screens and honors many of the past year’s movies and provides a weeklong opportunity for the public to enjoy nominated selections free-of-charge. Each year’s winners are selected based on opinions of festival-goers and film experts. The event brings together fans, the media and people from across the film industry for an exciting public event.Festival Information:The festival selects and awards notable films released in the last year. During the festival, the public can enjoy over 40 nominated movies at no cost that showcase areas of the Korean film industry. The ceremony offers 26 awards including ones for ‘Special Film’ by the Review Committee, Best Actor in a Leading Role, Best Actor in a Supporting Role, Cinematography, Film Editing, Music, Visual Effects, and Directing. As the most prestigious industry award program in Korea, the Daejong Film Awards hundreds of Korean stars together in one place. In the hours leading up to the ceremony, visitors wait outside for stars to grace the red carpet. The show also invites several guest performers to highlight the event.Facts & Tidbits :In the days leading up to the awards ceremony, the public is often abuzz with guesses as to who will win in each category of awards. But after the show, the talk also focuses on those claiming the unofficial titles of most stylish outfit, best hairstyles and the not-so coveted branding of worse dressed.


Seoul(Songpa-gu)

In the wide grass field of Olympic Park in Jamsil, Songpa-gu, Seoul, the Seoul Jazz Festival will be held, featuring Asian top jazz festival. It is hosted in every May with world-famous artists who will entertain visitors during the festival.


Seoul(Jongno-gu) , Insadong・Jongnon

A traditional tea ceremony experience will take place at Jagyeongjeon Hall in Gyeongbokgung every Saturday and Sunday from mid May to mid October, 2014.The ceremony includes a tea culture demonstration and experience, making honey cakes, traditional etiquette introduction, and lectures related to tea culture. To participate in the tea ceremony, download the application form from the Korea Cultural Heritage Foundation website and submit the form through email.


Seoul(Jongno-gu)

The Culture, Design & Tourism Headquarters of the Seoul Metropolitan Government (History & Cultural Heritage Division) has been holding the “Bosingak Bell-Ringing Ceremony” since November 21, 2006. The program takes place at noon daily (except Tuesdays) and gives locals and international visitors the experience of ringing the bell 12 times. The program is run regularly and foreigners can also participate in the special program without the need to register. Foreign visitors can come before 11:40 a.m. and apply on-site at Bosingak Belfry, where participants will be able to experience a bit of Korean culture through the ceremony.[Origin of Bosingak Bell Ringing] Courtesy of the Seoul Metropolitan GovernmentThe Bosingak Bell was rung to signal the opening and closing of the four Main Gates (Sungnyemun, Heunginjimun, Sukjeongmun, and Donuimun) and the four Small Gates (Hyehwamun, Sodeokmun, Gwanghuimun, and Changuimun) in the capital city since the fifth year of King Taejo (1396) during the early Joseon Dynasty. Bell ringing at dawn was called “Paru” and bell ringing in the evening was called “Injeong.”* The bell was named Bosingak Bell in 1895 during the 32nd year of King Gojong. The belfry was originally called Jongnu (bell pavilion). ---------------Paru – ringing the bell 33 times (dawn)- Ogyeong Samjeom: The bell was rung 33 times at around 4 a.m. to signal the end of the night curfew and the start of the new day. The eight gates to the capital will be opened during this time.- The practice of ringing the bell 33 times can be traced to Buddhism; the Buddhist Goddess of Mercy manifests herself in 33 different forms in order to save mankind.---------------Injeong – ringing the bell 28 times (evening)- The bell was rung 28 times at around 10 p.m. to signal the end of the day, the closing of the gates and the start of the curfew.- In ancient times, people divided the universe into the four gung’s of East, West, South, and North. Each gung was further divided into seven, therefore forming 28 gu’s (28 su’s) of constellations. This resulted in the tradition of ringing the bell 28 times.※ Injeong refers to reporting to the 28 su’s of the sun, the moon, and the stars of the universe, while paru reported to the 33 “skies” led by Jeseokcheon (shamanic deity) to seek blessings for national prosperity and the welfare of the people, all of which are related to Buddhism.※ Bell ringing on the eve of New Year’s Day is meant to symbolize the end a year, and as a way wish for blessings, good health and the happiness of the citizens for the brand new year.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Seoul Character & Licensing Fair is one of the best animation character fairs in Asia, offering a business venue for 300 domestic and overseas companies specializing in animation characters and licensing.


Seoul(Jung-gu)

Seoul Kimchi Making & Sharing Festival is held in the area of Gwanghwamun Square. Registered as one of UNESCO’s Intangible Cultural Heritage of Humanity, Gimjang (preparing kimchi for the winter) has drawn a lot of attention from all over the world. However, the culture of gimjang is slowly disappearing, as Korean culture becomes more globalized. Seoul goverment has planned this festival to revitalize the culture of gimjang, preparing almost 20 programs divided into the 5 sections of sharing, exhibition, hands-on programs, market place and food, and culture for visitors to enjoy the festival to the fullest. 


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

A Must-See Traditional Korean PerformanceMiso: A Korean word that means “beautiful smile”The Miso performance is ranked by foreign visitors as the number one artistic performance to watch in Korea. Due to its high-level of praise received from both professional ciritis and normal viewers (via a survey conducted in 2012 by the Korea Tourism Organization), Jeongdong Theater has decided to showcase this performance once again, aiming for more popularization and globalization of traditional Korean culture this time.The show has been running since 1997, and for 2014 was reborn as the new “MISO:Baebijang-jeon” performance.-Courtesy of Jeongdong Theater


Seoul(Dongdaemun-gu)

The Blue Dragon Film Awards draws all Korean stars to the red carpet. Hosted by Korea's Sports Chosun newspaper, the Blue Dragon Film Awards Show started in 1963 with the goal of raising the quality of Korean movies and further developing Korea's movie industry. The Blue Dragon has now established itself as the Grand Prix of Korean movie cinema and is the undisputed authority in the field.The selection among the movies released in the previous year is made based on the number of votes cast by Netizens and the opinions of movie experts. Then the final winner is selected by a nine-member jury recommended by the Executive Committee. Awards Program: The Blue Dragon Film Awards considers only blockbusters and popular movies of high artistic value released during the previous year. During the award period, about 40 movies that have made to the final list are screened to the public for free.After the screening of each selection, the awards ceremony opens in full swing. The categories are Best Film, Best Director, Best New Director, Best Leading Actor, Best Leading Actress, Best Supporting Actor, Best Supporting Actress, Best New Actor, Best New Actress, Best Cinematography, Best Music, Best Art Direction, Technical Award, Best Original Screenplay, and Best Lighting, each recognizing those who have contributed to the development of Korean movies.Other interesting categories are the Most Popular awarded to the star that received the most Netizen votes and the Most Popular Film awarded to the movie with the highest viewership throughout the previous year. A week prior to the award ceremony, the previous year's award recipients gather for a handprint event to immortalize their Blue Dragon award. Festival Highlights: Since this is an awards ceremony, guessing which movie will be the winner and comparing your guess with the official results is one way to enjoy the ceremony. This is also a chance to see all of Korea's most popular stars in one place, so a camera is a must. The shows by popular artists during the award ceremony also add to the entertainment.


Seoul(Jongno-gu)

The Seoul Bike Parade is a festivity promoting energy conservation culture among Seoul citizens. The parade starts at Gwanghwamun Square with about 5,000 participants. The bikes pass Seoul Station and the north end of Hangangdaegyo Bridge and finish at Peace Plaza in the World Cup Park. Participating citizens can enjoy the cool breezes of the beautiful Han River while riding a bike along Seoul’s most representative courses, including from Gwanghwamun to the north end of Hangangdaegyo Bridge, and the Gangbyeonbuk-ro course passing under the seven bridges of the Hangang River.


Seoul(Jongno-gu)

Asiana International Short Film Festival (AISFF) is the first and biggest international competitive short film festival. Over the years, it has received thousands of submissions from around the world, and screened hundreds of them. A highlight of the AISFF is the "In The Air" program, which determines films to play on Asiana Airlines flights. Furthermore, AISFF has established a fund to support short film production and industry leader development.