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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Museum of Art, Seoul National University
Seoul(Gwanak-gu)

Museum of Art, Seoul National University was established as an independent institution in 1995 after several years of development under the Department of Modern Art at Seoul National University Museum. It is the first university art museum in Korea dedicated exclusively to modern and contemporary art. Designed by the world-renowned architect Rem Koolhass, the museum was constructed and donated by the Samsung Group. It has evolved into a cultural complex equipped with exhibition halls, auditorium, classrooms, and other educational facilities. The museum places special emphasis on educational programs that are open not just to the university's students and faculty, but also to the local community. In addition to modern and contemporary artworks, the museum brings together and exhibits diverse forms of art and culture such as architecture, music, literature, film, and theater.

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Uhwajeong Pavilion
Jeollabuk-do(Jeongeup-si)

Uhwajeong Pavilion is located in the middle of a lake on the way to the Mt. Naejangsan Visitor Information Center. Many photographers come here to capture the particularly beautiful view of the pavilion and the autumn foliage reflected in the lake. Uhwajeong Pavilion takes it name from the legend that the pavilion once grew wings and ascended into the heavens.

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Jeju Samdasoo
Jeju-do(Jeju-si) , SinJeju

Samdasoo is volcanic bedrock water produced and bottled by the Jeju Special Self-Governing Province Development Corporation. Jeju-do Island records the highest level of rainfall in Korea and 46% of the total rainfall permeates underground to form the vast groundwater resources. Samdasoo factory is located in Gyorae Village, where the precipitation is so high that it is impossible to farm on this part of island. The village is also the only site on Jeju-do Island with authorization to draw mineral water. The factory tour program begins with the screening of an 8 minute-long promotional video. At the Jeju Water Promotional Hall, visitors can learn more about the nation’s leading water brand, such as the history and birth of Jeju water, the geologic characteristics of the island, and the formation of volcanic bedrock water.

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World Jewellery Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewelry Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

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Busan Asiad Main Stadium
Busan(Yeonje-gu)

Busan Asiad Main Stadium, consisting of 1 underground floor and 4 above-ground floors, with an area of 330,000㎡, has been furnished with 53,000 seats including 252 seats for guests with physically disabilities, and has a maximum holding capacity of 80,000 spectators in stadium. Since beginning construction in November of 1993, the city of Busan invested a total of 22,694,800 won, a work force of 488,000 laborers, and 7 years and 9 months to complete the stadium. An auxiliary stadium of 24,785㎡ stands next to the main stadium. Asiad Main Stadium is a multi-purpose sports complex for holding various performances and residential events. The architectural structure is designed to flow with the image of the international marine city, Busan, focusing on curved, delicate lines throughout rather than straight lines in order to reflect the ocean's rolling waves. The circumference of the stadium is equipped with a deck, similar in appearance to the belt of Saturn. With forty-eight pillars and seventy-two gateways, the wall-less deck embodies an openness with the world and the flow of cosmic energy. Busan Asiad Main Stadium was the first sports arena in Korea to be recognized as a first-class international stadium by the International Association of Athletics Federations (IAAF). Even in the case of heavy rain, with rainfall of as much as 10~15mm/hr, players can continue their competitions after 12~24 hours because of the unique lawn planting method. A lighting system of 2000 lx and the greatest electric scoreboard also provide spectators with high-resolution TV relay broadcasting for a better watching experience.

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Nakhwaam Rock
Chungcheongnam-do(Buyeo-gun)

Nakhwaam is a rock cliff towering over Baengmagang River in the northern end of Busosan Mountain. According to the legend, this is where the royal court women of Baekje jumped off to kill themselves when the kingdom of Baekje was defeated during the invasion of Sabiseong Fortress (now Busosanseong Fortress in Buyeo) by the Shilla-Tang Alliance. The name of this rock, Nakhwaam, literally means "the cliff of falling flowers" and symbolizes the fidelity and loyalty of Baekje women. 

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Hyeonchungsa Shrine
Chungcheongnam-do(Asan-si)

Hyeonchungsa Shrine, located in Asan-si, is the shrine of General Lee Sun-Shin (1545-1598). It was built in 1706, and named Hyeonchungsa Shrine the following year. In 1932 during the Japanese occupation, a treasure preservation committee was formed to protect the shrine. Afterward, the shrine was rebuilt by the government, its area greatly enlarged, and was further developed into a sacred place.The shrine contains Sipkyeongdo, a pictorial biography of general Lee Sun-Shin’s portrait and his life story. Nanjung Diary, designated National Treasure No. 76, his Long Sword, Treasure No. 326, and other treasures are displayed within the shrine as well, together with the old house he lived in, the arrow shooting range, and Geobuksun (turtle ship). When you enter the of Hyeonchungsa Shrine, Chungmu gate, you will see another gate called Hongsal Gate. Go past Hongsal Gate and you can see Lee Sun-Shin’s portrait, which was made with Korean Cheonggiwa tiles and iron-reinforced concrete. Inside the Gotaek Building is the Chungmujeong House, where Lee Sun-Shin spent his life until he was a young man. The newly added pond, Yeonji Pond, in Hyeonchungsa Shrine is also worth exploring.

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Bongwonsa Temple
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Located at the skirt of Ansan Mountain in Bongwon-dong, Seodaemun-gu, Seoul, Bongwonsa temple , as the center of Korean Buddhism Taego, is a thousand year old temple with a long history and tradition. In 889 (3rd year of Shilla Jinseong Queen’s reign), Master Dosun founded it at the ground of Yeonhui palace (now Yonsei Univ.) and named it Banyasa temple. It was destroyed during the Japanese invasion of Korea in 1592, and later in 1748 (24th year of Joseon King Yeongjo’s reign), it was rebuilt and renamed “Bongwonsa” by two Buddhist monks, Chanjeup and Jeungam.“Yeongsanjae”, one of the Buddhist rituals and also the Important Intangible Cultural Properties No. 50, takes place at Bongwonsa on June 6 every year wishing for the world peace and the reunification of North and South Korea. It was designated as one of the Intangible Cultural Heritage of Humanity by UNESCO in 2009. During Yeongsanjae, visitors can enjoy the Buddhist arts such as Beompae (Buddhist temple music for rituals) and dancing. Also, during summer time, “Seoul Lotus Flower Culture Festival” takes place, so visitors can enjoy the beautiful lotus flowers which are a symbol of Buddhism. 

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Sports Monster Hanam
Gyeonggi-do(Hanam-si)

Sports Monster is a game and sports experience center located on the fourth and top floors of Starfield Hanam. The center provides activities for all, with no need for special equipments and gears. About 30 activities are prepared, divided into Basic Zone, Exciting Zone, Adventure Zone, and Digital Zone.

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