CJ Foodworld at CJ Cheil Jedang Center in downtown Seoul is the food industry's first flagship store to be established. It is designed to reflect the history of industry giant CJ Group, as well as to present opportunities for future generations. As such, it features the CJ The Farm, where rice crops and beans are grown and treated, and 17 food and dining businesses, owned by CJ Group, on the first and basement floors. In addition to dining, there are plenty of opportunities for shopping, cooking and sightseeing at CJ Foodworld.