Hard Rock Cafe Seoul is located at the iconic Lotte World Mall in Jamsil, one of Seoul's greatest new landmarks. Enjoy an unobstructed panoramic view of Seoul and Seokchon Lake from your table.The restaurant even has a retail shop as your enter, as well as a bar and live performances from house bands as well as other well-known international and local musicians. The posh restaurant boasts various cuisines, from their legendary home-made burgers to exquisite Korean inspired dishes hand crafted by internationally renowned chefs. The shop sells world famous Hard Rock merchandise, such as various collectibles and T-shirts.Philanthropy is a big part of Hard Rock culture. Some of the biggest names in music, such as Bon Jovi, John Lennon, Shakira, and Green Day, have participated in their Signature Series T-shirt and pins program. A large part of the proceeds from these items go to the artist’s favorite charity. The latest Signature Series collection was designed by 7-time Grammy Award winning artist Rihanna! High ceilings, a stage for live music, a dance floor, and state-of-the-art music equipment come together to create an unforgettable memory for you.