Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership. K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.  


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Seoul Animation Center (management: Seoul Business Agency) was established by the Seoul Metropolitan Government in May 1999 with the aim of providing comprehensive support to Korea’s cartoon and animation industry. The center runs an information desk, offers educational programs, holds events to support new talents and productions, and hosts diverse events and exhibitions (animation film festival, etc.).A major facility of the Seoul Animation Center, AniCinema is a multicultural space that can accommodate diverse cultural events. Its primary objective is to facilitate the supply of domestic animation films to theaters and to promote animated works by holding a range of film festivals. The theater has 179 seats and state-of-the-art facilities for screening both digital and analogue animated films. High quality equipment at AniCinema, such as the 5.1 channel digital surround sound system and wide screen, allows for a pleasurable viewing experience.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Seoul Nambu Terminal operates 70 bus lines covering 7 different provinces: Gyeonggi-do, Chungcheongnam-do, Chungcheongbuk-do, Gyeongsangnam-do, Gyeongsangbuk-do, Jeollanam-do and Jeollabuk-do. The bus lines are run by 22 different companies. Buses run 664 times a day.


Seoul(Jongno-gu) , Insadong・Jongnon

Park Young Sook Bedding (Atelier Seoul) is the gallery of the modern potter, Park Young Sook. It displays and sells white porcelains representing the Chosun Dynasty, Buncheong ware, and ceramics with modern flavors. Various items include flower vases, decorative ceramics, and daily use earthen ware. Park Young Sook also opened her store (PAHK NY) Lin New York in 2002. Queen Elizabeth II of England visited her store in 1999 as well.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Seoul Namsan Gugakdang (Traditional Theater), located in Namsangol Hanok Village, is a performance hall dedicated to Gugak Performance. The 330-seat hall’s acoustics, lighting, and stage facilities are all specifically designed to enhance the sound and experience of Gugak. It is the only performance hall in Korea where patrons can enjoy the pure, natural sound of Gugak without the use of any electro-acoustic technology.The Performing Gugakdang runs a range of hands-on experience programs including lectures on Gukak instruments & traditional arts and cultural activities for teens. With the combination of performances and interactive programs, the Seoul Namsan Gugakdang aims to increasingly give the citizens of Seoul the chance to personally experience and appreciate the beauty and joy of Gugak, Korean traditional music.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Mt. Daemosan behind Heonilleung Royal Tomb was originally called Halmisan (meaning grandmother in Korean) because it resembles the shape of an old lady. Daemosan Mountain embraces Heonilleung Royal Tomb, guarding the royal tomb.Heonilleung Royal Tomb houses the mounds for two kings of the Joseon Dynasty (1392-1910): King Taejong (1401-1418) and King Sunjo (1800-1834). Heonilleung Royal Tomb possesses numerous stone statues and vestiges, and is a good place to experience the culture of the Joseon Dynasty. Upon entering the grounds, the striking red gate with the taegeuk (yin-yang) symbol appears to draw the line between this world and the one beyond. Passing the red gate leads to a sacrificial building where ancestral memorial services were performed. Behind the sacrificial building is the royal tomb. On the eaves of the sacrificial building are animal sculptures called japsang, which are believed to exorcise evil spirits. There is a pavilion next to the sacrificial building where the tombstone is situated. The royal tomb is surrounded by statues carved in the shape of animals such as tigers and sheep. There is also a statue of a solemn military officer bearing a sword with his horse behind him. The stone sculptures are guardians of the dead king.


Seoul(Jung-gu) , Myeongdong

France's famous beeswax museum, the Musee Grevin, adds the new 4th venue in Seoul, South Korea's capitalafter its opening in Paris, Montreal and Prague. The first Asian subsidiary in Seoul is adding a slew of South Korean hallyu celebrities including Psy, G Dragon as well as figuare skating star Kim Yuna. Over 80 wax figures will be presented in themed spaces which also includes the historical figures King Sejong and General Lee Sunshin. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located adjacent to the COEX Convention and Exhibition Center and a casino in the Korea World Trade Center complex, COEX InterContinental Seoul is a one-stop business and entertainment destination in southern Seoul. Guests can conveniently access Bongeunsa Temple right across the street, as well as Grand InterContinental Hotel connected through Asia's largest underground mall, COEX Mall, which houses trendy shops, restaurants and 16 theaters. Also, guests can travel to and from the international airports conveniently through the city airport terminal.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Hyochang Park covers 122,245 square meters spanning across Hyochang-dong and Cheongpa 2-dong. It is a historic landmark that once contained several royal tombs, and was known at that time as Hyochangwon. The cemeteries that were originally located in Hyochangwon belonged to Crown Prince Munhyo (King Jeongjo’s first son, who died only at the age of five), Royal Noble Consort Uibin of the Seong Clan (King Jeongjo’s royal concubine and Crown Prince Munhyo’s mother), Royal Noble Consort Sugui of the Park Clan (King Sunjo’s royal concubine), and her daughter Princess Yeongon. The royal tombs were moved to Seooreung Tombs in the waning months of the Japanese colonial period. The Japanese empire began the development of Hyochangwon into a park in 1924, and the Japanese governor-general officially assigned the site as a park in 1940.Presently, several of Korea’s greatest leaders are buried in Hyochang Park. The remains mostly belong to independence activists including Yoon Bong-gil, Lee Bong-chang, and Baek Jeong-gi, whose graves are collectively known as “Samuisa-myo” (graves of the three martyrs). A statue of Lee Bong-chang has been built in the graveyard. Among the other patriotic martyrs who are interred in the park are Kim Gu and some of the key figures of provisional government such as Lee Dong-nyeong, Cha I-seok, and Cho Seong-hwan. An ancestral shrine named Uiyeolsa has been built along the main gate and holds the portraits of the deceased independence activists.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in the heart of the commercial, business and shopping district of Seoul opposite to the Convention and Exhibition Centre (COEX), Park Hyatt Seoul is a contemporary personal residence in which the number of guestrooms has been specifically limited in order to provide a level of service, comfort and attention to detail unparalleled in the market. Park Hyatt Seoul offers the largest deluxe rooms in the city (ranging between 48-52 sq m). The state-of-the-art guest rooms, including two Diplomatic Suites and one Presidential Suite, offer 3.4m floor-to-ceiling windows for enjoying city vistas.Park Hyatt Seoul has three food and beverage outlets. Located on the 2nd floor, the main restaurant Cornerstone offers meat and seafood prepared in wood-burning ovens, home-made pastas and desserts with a touch of Italian essence. Offering panoramic city views, The Lounge on the 24th floor presents authentic Korean and Western specialties as well as a wide selection of beverages and desserts. The Timber House, a live entertainment bar styled after a traditional Korean house on the lower level of the hotel, offers Japanese cuisine and premium beverages complemented with live performances by internationally renowned vocalists.Park Club, the hotel's fitness centre and spa on the 23rd and 24th floors, includes the fitness studio, three spa treatment rooms and the indoor heated swimming pool. Luxuriously designed spa treatment rooms enable guests to enjoy the urban spa experience with over 30 different types of facial and body treatments provided by highly trained therapists. Park Hyatt Seoul has six meeting rooms and boardrooms ranging in different sizes for various types of meetings and social events. Park Hyatt Seoul's meetings professionals provide detail consultations and helps creating tailored packages that best suit individual's needs.