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Jongno Cheonggye Special Tourist Zone
Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)

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Y.M.C. SEOUL (YMC 서울)
Seoul(Yongsan-gu) , Itaewon・Yongsan

Opened in May 2016 in Hannam-dong, Yongsan-gu, Y.M.C. Seoul is the third store in the world following Y.M.C. UK and Y.M.C. London. The brand Y.M.C. was unveiled in 1995 with a uniquely new sportswear design combining workwear, soccer fan fashion, military look, and traditional costumes. Y.M.C. is short for “You Must Create,” and it pursues the brand philosophy of one creating his or her own style instead of following fashion. Products mainly consist of functional design items such as clothing, bags, and shoes for men and women. In keeping with the brand slogan, Y.M.C. is more about unique design products than trend-sensitive items. The store space spans two floors: the first floor with the main entrance and exit and a showroom, and the base room. The showroom on the first floor displays new products representing the Y.M.C. brand. This is where customers can find all products by Y.M.C. The basement, which is decorated with a small indoor garden as well as artworks on the wall, occasionally functions as a cultural space for special events for customers.

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Hotel M - Goodstay
Seoul(Yeongdeungpo-gu)

As a business hotel, Hotel M provides business travelers and tourists with the best travel environment. Hotel M’s Room Division staffs can speak Japanese, Chinese, German, French as well as English at certain level, and Cafe Mu located in the 2nd floor of the hotel provides various kinds of menu and beverage including Italian spaghetti and fusion Tteokbokki for the taste of foreign tourists.

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Mokcheon Jip
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Located nearby Seoul Art Center, Mokcheon Jip offers various kalguksu (noodle soups) like pat kalguksu (red bean noodle soup), and maesaengi kalguksu (noodle soup with seaweed).  

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17℃
Seoul(Mapo-gu) , Hongik-University-Area

17℃ stands for the optimum temperature to preserve chocolates at its best quality. Presenting a wide variety of hand-made chocolates, purchasable items include chocolate bars and café menus like chocolate cakes and chocolate beverages. In particular, you can control the amount of cacao in your chocolate drink ranging from 40%~80% according to your preference.

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Simsan Cultural Center
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Simsan Cultural Center was established to commemorate the Confucianism and patriotic spirit of Simsan Kim Chang-Suk. It is a place that provides educational programs that develop life skills and nurture the artistic sensitivities of program participants, while adding to the overall quality of life of the area’s residents.

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Seodaemun Prison History Museum
Seoul(Seodaemun-gu) , Seoul City Hall・Gwanghwamun

Seodaemun Prison History Hall is a special museum located at Seodaemun Independence Park. It was built near the end of the Joseon Dynasty (~1910), and was where Japanese soldiers tortured then later executed Korean followers of the Independence Movement. Seodaemun Prison History Hall was built in remembrance of Seodaemun Prison, and to salute the Korean patriots. There you'll find seven jail cells, a historical exhibition hall, an execution room, watchtowers and a basement jail cell where Yu Gwan-sun an historic figure during the independence movement died. The 1st floor is “A Place of Reverence,” where you can learn about Seodaemun Prison via the graphic systems. A large screen shows the background of its founding and the transition periods in its history. The Material Room has displays and information on Korea's history. The museum also holds special exhibits. The 2nd floor is “A Place of History,” where you can view the “National Resistance Room,” “Prison History Room” and the “In Prison Life Room.” This floor shows examples of how the people fought through this dark chapter in history continuing to hold on to their hope and resolve for freedom. “A Place of Experience” is the most horrifying and dreadful place in the prison. In the “Temporary Detention Room” and “Torture Room” you will see recreated torture scenes that are frighteningly realistic. At the Seodamun Independence Park nearby you can visit the Independence Hall, the Patriotic Martyr Monument, the March 1st Declaration of Independence Monument, relic no. 32 and no. 33.

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Cacao Boom
Seoul(Yongsan-gu) , Itaewon・Yongsan

Caocaoboom is a handmade chocolate shop. The Itaewon branch is famous for its traditional Italian gelato created by 1st generation chocolatier.  

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Cheongju Korean Craft Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Cheongju Korean Craft Museum displays and sells Korean crafts by artists in Cheongju. It is home to over 100 different kinds of crafts including crafts related to Jikji (the oldest remaining book in the world using the metal printing method). Customers are exposed to rich informaton on Jikji and the International Craft Biennale. Main products include neckties (using metal printing), pottery, textile crafts, jewelry, and products using Korean traditional patterns and handwritings. 

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Bon
Seoul(Songpa-gu) , Jamsil(Lotte World)

Bon is tough, but elegant, chic, and trendy. It boasts a wide array of items from masculine suits to casual wear with urban sophistication that are comfortable to wear.

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