Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nodeulgang is famous for croaker, a type of fish eaten (particularly in summer) for its energizing properties. The croaker is cured, giving the fish a nice firmness. After the croaker sashimi, a soup is served, made with the same fish. In addition to the croaker, their hongeo samhap (a combination of three ingredients: aged skate, boiled pork, and fermented kimchi) also tastes great.  


Seoul(Jongno-gu) , Insadong・Jongnon

Located inside Gyeongbokgung Palace, the National Folk Museum of Korea presents over 4,000 historical artifacts that were used in the daily lives of ordinary Korean people. Here you can fully immerse yourselves in previous domestic and agricultural lifestyles, and learn about Korea’s cultural beliefs. The National Folk Museum of Korea has three permanent and two special exhibitions as well as a library, souvenir shop, and other subsidiary facilities.


Seoul(Jongno-gu)

The 24 Guest House Jongno Tower offers guests practical Korean-style rooms at reasonable prices and excellent services delivered by competent young staff who will be only too happy to recommend tourist attractions at any time with their fluent linguistic ability in various languages. The hotel is popular among foreign tourists in particular. The surrounding tourist destinations include Gwangjang Market, the footpath along Cheonggyecheon Stream, Dongdaemun Shopping Town, Jongmyo Shrine, Bukchon Hanok Village, Changgyeonggung Palace, the shopping street in Jongno 5-ga, and various cultural and artistic areas of the city center including Insa-dong, Myeong-dong, and Daehak-ro, where tourists can experience Korea’s passion and energy on the city’s lively streets 24/7.


Seoul(Jongno-gu) , Insadong・Jongnon

The Hotel Kota is located right next to the Dongdaemun Subway Station Exit 6. Guests can appreciate the beautiful view of Dongdaemun Gate from the interior of the hotel and enjoy safe and comfortable 24/7 shopping at the Dongdaemun Shopping Town. As the hotel is adjacent to Jongno, Gyeongbokgung Palace, Cheonggyecheon Stream, DDP (Dongdaemun Design Plaza), Myeong-dong, and other landmarks of Seoul, it is popular among all kinds of guests including family groups, business travelers and foreign tourists. Situated in a convenient transportation hub, the hotel offers guests the ideal opportunity to enjoy exciting experiences in Dondaemun, the heart of Seoul.


Seoul(Seocho-gu)

Equipped with culinary skills learned in France, Chef Lee Choong-hu presents sensual cuisines of his own design at Zero Complex. Seasonal ingredients are used to prepare menus that change on a monthly basis.  


Seoul(Songpa-gu) , Jamsil(Lotte World)

Gamasot Sondubu is a traditional restaurant serving hand-made tofu.


Seoul(Jongno-gu) , Insadong・Jongnon

MoonShot is a professional cosmetic brand launched by YG Entertainment. It is a ‘beauty playground,’ and the name of the store means to launch a spaceship to the moon. The main focus for their products is to include YG Entertainment’s uniqueness, freedom, and express this through the use of varieties of colors. Their popular makeup products follow the concept, “ one source, multi use,” which means one product has multi usages, rather than having one chosen function of the product. In the flagship store of MoonShot, you can get your makeup service by the professional makeup artists that go by the name of, ‘Moon Shot Boys.’  


Seoul(Gangnam-gu)

The Samsung d'light shop is a mega mobile shop that displays IT and mobile products of Samsung Electronics, the No. 1 smartphone maker in the world. The shop offers the latest IT and mobile products and a wide range of accessories, allowing customers to try out and test new products before making their purchase.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Le Saint-Ex is an authentic French restaurant whose owner and chef indeed hail from France. Published by Louis Vuitton, Seoul City Guide printed the restaurant as the first authentic French cuisine restaurant in Korea. It has been also become a hot spot for young adults following a big renewal. The menu changes every Tuesday and Friday to help people to try new dishes. Its ingredients are fresh as they are delivered every morning. Their signature menu includes foie gras, hanu ansim steak (Korean beef tenderloin steak), lamb cheese salad, and they also offer a brunch menu on weekends.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Shim’s Tapas, opened in 2006, introduced Spanish tapas to Korea, attracting many young and trend-conscious people in the Hongdae area and foreign residents of Seoul. Shim's Tapas serves Spanish cuisine cooked with natural ingredients and spices. The bread, including baguettes, rye bread, and olive bread, are baked in the restaurant kitchen. Along with 30 different kinds of tapas, other items that are available include rice dishes, spaghetti, pizza, wine, beer, cocktails, and coffee.