Seoul(Jung-gu) , Myeongdong

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.


Seoul(Mapo-gu) , Hongik-University-Area

Alright, 'Running Man' buffs and culinary adventurers! Nestled in the vibrant heart of Hongdae lies a unique dining gem: the '401 BBQ Restaurant'. A collaborative venture between Haha and Kim Jong Kook, two towering figures from the legendary show 'Running Man', this spot has rapidly ascended as not just one of Hongdae's must-visit eateries, but a pulsating hub of the Korean entertainment world. One glance at the throng of eager diners queuing outside, and you'll know this isn't just any BBQ joint. Upon stepping inside, you're immediately immersed in a world that feels part restaurant, part Hall of Fame. The walls come alive with a tapestry of photographs, spotlighting cherished moments from 'Running Man', candid captures of Haha and Kim Jong Kook, and—here's the show-stealer—snaps of a myriad of South Korean celebrities and idols. Indeed, it's become somewhat of an open secret in the entertainment circuit: the '401 BBQ Restaurant' is the place to be. From rising K-pop stars to established actors, many have graced this venue, adding to its allure. But let's not forget the main event: the food. The signature BBQ set is a masterclass in meat. Curated cuts like the sumptuous ohgyupsal, hearty moksal, and luxurious hangjeongsal take center stage, and diners can tailor their orders to match their party size. Elevate the experience by pairing the succulent grilled meats with the in-house fermented anchovy sauce and a special blend, creating a symphony of flavors. And for a harmonious endnote, the Chadol soybean soup is an absolute must. In essence, the '401 BBQ Restaurant' offers an experience like no other: a tantalizing blend of top-tier Korean BBQ, a brush with the glitz and glamour of the South Korean entertainment scene, and the warm embrace of 'Running Man's charm. Whether you're a die-hard fan of the series, a food aficionado, or simply eager to rub shoulders with celebrities and idols, this establishment rolls out the red carpet for all. Dive deep into a fusion of gourmet delight and star-studded enchantment! Don't just hear about it—be part of the story.  


Seoul(Gangnam-gu)

Situated in Seoul Gangnam-gu, the Lotte Department Store Gangnam Branch was newly remodeled in 2003 and now offers the best facilities and top quality services in the Gangnam region. Furthermore, the Gangnam Branch presents a completely unique cultural atmosphere, a wide variety of events, and high quality shopping culture.Store hours of operation are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed one Monday of the month.


Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.      


Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.


4.9/7
Seoul(Jung-gu) , Myeongdong

Seoul Sejong Hotel is named after King Sejong and strives to realize his high moral excellence and spirit. The hotel is located in Myeong-dong, a place located in the heart of the shopping, tourism, and business districts, with a spectacular panoramic view of beautiful Namsan and downtown Seoul.


5.0/1
Seoul(Jung-gu) , Dongdaemun

Lotte Fitin is a fashion mall easily accesible by public transportation as it is directly connected to the Dongdaemun History & Culture Park Station. It is the first site in Dongdaemun-gu commercial district to have the digital electronics store Hi Mart. The mall has implemented fixed prices to offer goods at reasonable prices. A variety of events and attractions take place to provide a more enjoyable shopping experience. Recently, on the 9th floor, Klive, a venue to see hologram concerts of some of your favorite Kpop stars, opened. The venue features the concert hall, a cafe (with great views of the Dongdaemun area), an art gallery, gift shop, and more! The outside facade of Lotte Fitin is lit up and changes, displaying varying media, a first of its kind in Korea. Also, the food court was designed by world-renowed designer Karim Rashid, and the interior designs are pleasant and elegant and vary by floor.


Seoul(Jung-gu) , Dongdaemun

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.    


Seoul(Geumcheon-gu) , Yeouido・Yeongdeungpo・Mapo

Established in July 2001, Mario Outlet is Korea's first fashion outlet mall. Over the years, it has expanded greatly, and now has over 300 international and domestic fashion brands in three different sections - Mario 1, Mario 2 and Mario 3. In addition to fashion stores, the outlet mall features various convenience and dining facilities for enhanced shopping experience. Mario Outlet (CEO Seung-Ryul Hong) has featured the traditional fashion outlet hall 1, first in South Korea in 2001. In 2004, we opened the factory outlet hall 2, and become a pioneer in outlet business in South Korea in September 2012 by opening the hybrid fashion outlet hall 3. In September 2013, by completing the renewal extension that links hall 1, 2 and 3, we have created the ‘Mario Outlet Fashion Town’ with a wide range of brands and enormous size.  The Mario Outlet Fashion Town is definitely Asia largest city outlet town by featuring around 600 brands in 132,000㎡. We provide a tidy and comfortable shopping environment comparing to department stores. By expanding the MD field from fashion, we prepared a wide range of shopping categories such as domestic and overseas popular fashion brands, designer labels, furniture, household items, living shop, kids theme park, large-sized restaurant, etc where customers can enjoy the shopping and cultural service at one spot.  Main Items : Clothing/Miscellaneous Goods/Accessories


5.0/2
Seoul(Mapo-gu) , Hongik-University-Area

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.