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Doo Hanok Guesthouse
Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.      

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Lotte Department Store - Gangnam Branch
Seoul(Gangnam-gu)

Situated in Seoul Gangnam-gu, the Lotte Department Store Gangnam Branch was newly remodeled in 2003 and now offers the best facilities and top quality services in the Gangnam region. Furthermore, the Gangnam Branch presents a completely unique cultural atmosphere, a wide variety of events, and high quality shopping culture.Store hours of operation are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The department store is closed one Monday of the month.

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Pyounghwa (Pyeonghwa) Fashion Town
Seoul(Jung-gu) , Dongdaemun

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.    

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Hyundai City Outlet Dongdaemun Branch (현대시티아울렛 동대문점)
Seoul(Jung-gu) , Insadong・Jongnon

Located at the heart of Dongdaemun in Jung-gu, Seo, Hyundai City Outlet Dongdaemun Branch is an urban shopping outlet operated by Hyundai Department Store. The mall features over 270 brands from the second basement to the ninth floor. Housed on the first basement up to the second floor are a lifestyle mall and a cultural complex where visitors can experience various items. The third to eighth floors display various fashion brands of men's wear, women’s wear, sportswear, and outdoor items. The ninth floor is a restaurant row, but there are also reputable food and beverage brands based in Seoul on the first basement. Overall, the interior design in black and many lighting designs draw shoppers. Several spots both inside and outside the Hyundai City Outlet building are special and unique, based on the company’s concept of fusing shopping and popular culture. In front of the main entrance is a photo zone; in the first basement, visitors can walk along the expansive garden-cum-plaza connecting the exterior. On the men's wear floor is a classic barbershop. On the eighth floor, where children’s clothing are sold, moms and kids can hang out at a kids’ café, and on the floor above is a small art gallery near Membership Desk.

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STYLENANDA - Hongdae Branch
5.0/2
Seoul(Mapo-gu) , Hongik-University-Area

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.

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Ibis Ambassador Myeongdong
4.6/5
Seoul(Jung-gu) , Myeongdong

The ‘Ibis Ambassador Myeongdong’ hotel, which first opened on May 1, 2006, was the fifth hotel to be developed in collaboration with France’s ‘ACOOR Group’ and Korea’s ‘Ambassadors Group’, and the second to open under the ‘Ibis’ brand. This hotel is located in the center of downtown Seoul in Myeongdong, the heart of the city’s business and shopping districts. Its location and reasonable weekday rates make it a good choice for businessmen, and its proximity to the shops means it’s also popular with tourists.

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WHO.A.U - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

WHO.A.U is a mid-priced casual wear brand that specializes in jeans, shirts, and light knitwear. Especially popular among young people, the brand is bright and sporty and offers everything from low-priced t-shirts to button-up shirts and pants, hats, and bags. The Myeong-dong branch is very spacious and has large fitting rooms, making it an easy and comfortable place to shop.

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Gyeonghuigung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

During the latter half of the Joseon period, Gyeonghuigung Palace served as the secondary palace for the king. Situated on the west side of Seoul, it was also called Seogwol, literally meaning "a palace of the west." The secondary palace was where the king moved to in times of emergency. From In-Jo to Cheol-Jong, about ten kings from the Joseon Dynasty stayed here at Gyeonghuigung. This palace was built using the slanted geography of the surrounding mountain, and it boasts traditional beauty in its architecture and huge historical significance. For a time, it was of a considerable size, even to the point of having an arched bridge connecting it to Deoksugung Palace. For the king’s royal audience, there was Sungjeongjeon and Jajeongjeon buildings, and for sleeping quarters, Yungbokjeon and Hoesangjeon buildings. Altogether there were about 100 small and large buildings on the palace grounds. But when Japan began occupation of Korea in 1908, the Japanese school, Gyeongseong Middle School moved into the palace, and as a result, much of the palace became leveled or moved. Currently, Gyeonghuigung’s front gate, Heunghwamun, is being used as front gate for Shilla Hotel’s main entrance, and Sungjeongjeon is at Dongguk University. The school moved out to a different area, and the Sungjeongjeon and some of the other buildings have been reconstructed. Nearby the Gyeonghuigung Palace is Seoul History Museum, Jeongdong Street, and the busy Jongno Street. After you have been to Gyeonghuigung, you can cross to Jeongdong Street and walk to Deoksugung Palace. The stonewall road to Deoksugung Palace is considered one of the most elegant roads in Seoul.

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Lotte Department Store - Main Branch
Seoul(Jung-gu) , Myeongdong

Since the main branch’s grand opening in 1979, there are now a total of eight Lotte Department Stores in Seoul alone, with stores in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 24 department stores nationwide. The Lotte Department Store Main Branch is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis. Hence, Myeong-dong plays as an essential role in international tourism. The Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.

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Migliore - Dongdaemun Branch
5.0/1
Seoul(Jung-gu)

Migliore is a clothing fashion mall located in Dongdaemun with hundreds of wholesale shops. Much of the Dongdaemun area from Jongno 5(oh)-ga to the Dongdaemun Subway Station is a flea market selling clothing, sporting goods, home appliances, furniture, etc. However, as Dongdaemun underwent modernization, fashion malls like Migliore, Cerestar, and Doota were established. The Dongdaemun Migliore sells the latest fashions marketed to the younger generation, with customers in their teens making up 80% of their business. Migliore is a convenient facility that has an enormous variety of products sold at reasonable prices.

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