Seoul(Jung-gu) , Myeongdong

Opened in March 2009, the Nature Republic is a cosmetic brand that focuses on promoting a healthy lifestyle to modern customers through it's natural costmetics. It offers diverse products ranging from skin care to body and hair care. All products contain natural ingredients. The global star and singer, Rain is the official model of the Nature Republic. *Branches: Myeong-dong World Branch and Myeong-dong No.1 Branch


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in Cheongdam-dong, Gangnam-gu, Seoul-si, the Figurine Museum W is a new concept museum that combines figurines, toys, and a theme park all in one. The museum showcases unique figurines for all types of visitors, including children, youth, and adults in order to help visitors enjoy and experience a fresh culture and discover a tasteful hobby. Its aim is to establish a cultural tourism landmark for locals and visitors.Comprised of six themes, the exhibition hall includes a site for entertainment, a grand hall with a coffee shop, a "mania shop" available for shopping for figurines, and other facilities that allow visitors to experience various displays and activities.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership. K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.  


Seoul(Yangcheon-gu) , Yeouido・Yeongdeungpo・Mapo

Located in Seoul Yangcheon-gu Mok-dong, the Hyundai Department Store Mokdong Branch presents a wide variety of goods and friendly services under the motto "Blooming Cultures". The department store offers everything from famous Korean brand names and imported luxury brands including fashion apparel, accessories, sportswear, and more for an enjoyable shopping experience.Hours of operation are from 10:30am to 8:00pm daily. The department store is closed for one Monday each month. For exact closing dates, please refer to the department store’s official homepage.


5.0/2
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Pan-fried beef (bulgogi) and cold noodles (naengmyeon) are popular dishes with simple and savory flavors that bring customers back to Woolaeoak (우래옥) time and time again. While keeping close to its 60-year-old roots, the restaurant has entered the U.S market and continues to globalize its dishes.* Best Korean Restaurant as designated by The Seoul Metropolitan Government


4.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Ahwon Gongbang is a studio devoted to metal crafts. It offers various handmade crafts such as candlesticks, mirrors, and silver accessories. Operated by the same sisters, it tries to embrace both modern art and antique beauty unique in Samcheong-dong. Sophisticated, oriental items made by artists have attracted many international tourists and Japanese tourists in particular. It is a nice place for shopping or, simply, enjoying crafts.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Located in the Gangnam-gu district in Seoul, Market O Restaurant serves healthy low-calorie, low-cholesterol foods. Fresh and natural ingredients are used to make creative fusion dishes that satisfy both health and taste. The restaurant also runs Café Brownie, where you can enjoy organic coffee and brownies that contain no artificial additives.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Exabras are handmade under garments specialized for functional bridal wear. Exbaras’ product “Grow Night,” an industry first, is a line of sleeping bras to help the reshaping process for breast implant patients. The store located in Nonhyeon-dong provides consultations, fitting services, as well as refreshments. Reservation is advised since the store has been drawing lots of visitors after featured in the cable TV show “Get it Beauty.”


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The street from the Cheongdam Station intersection to Galleria Department Store is lined with luxury brand stores and designated as the special fashion zone “Cheongdam-dong Fashion Geori (Street). Often frequented by celebrities, the area became a popular tourist destination for Hallyu fans.


Seoul(Songpa-gu) , Jamsil(Lotte World)

3F The Market (Jeoja) Street of the Lotte World Folk Museum is located on the third floor of the Lotte World Shopping Mall. Traditional restaurants are located on the Market Street, giving visitors the chance to taste many unique, traditional delicacies. Traditional art shops are located here as well, where visitors can watch skilled craftsmen making handicrafts. There is also a Performance Hall (Nanjang) providing a variety of exciting performances of traditional songs and dances for visitors to enjoy. 2F Sejong Bookstore, the largest bookstore in Gangnam is located on the second floor. The second floor also holds a stationery store and the ‘Gymboree’ (http://www.gymboree.co.kr/) store which provides an area where children can enjoy music and art. Also located on the second floor is the ‘Foreign Furniture Street’, offering popular brands of furniture and decorative wares from all over the world such as pottery, jewelry and clocks. Boutiques, as well as Hanbok (traditional Korean dress) shops can also be found on this floor. 1F The fashion area sits on the first floor, and is composed of sports & casual wear, fashion accessories and other fashion merchandise for the youth, including discounts on men's suits, and A/V and sports equipment. Popular restaurants on the first floor include a Korean restaurant called ‘Our Story’ and western restaurants such as ‘TGI Friday’s’ and ‘Time to Time.' B1 For shopping and entertainment, the ‘International Market Street’ is the place to be. Here, you can find both inexpensive and high-quality goods ranging from clothes and accessories to miscellaneous goods. There are also five movie theaters located at the ‘Young Plaza’, along with the latest fashion trends. The International Market Street offers a wide selection of restaurants to suit different tastes, such as Korean, Japanese, and Chinese restaurants. Furthermore, fresh groceries can be purchased for low prices at the ‘Traditional Market’. Moreover, an entertainment attraction called the SBS Theme Studio holds many broadcasting events and internet game competitions including the KIGL (Korea Internet Game League). An ice rink is also located in the area, along with the Lotte World Adventure and a great selection of cafes for visitors to enjoy. B3 A food court including restaurants such as Sizzler and Marché are located on B3. Don’t forget to take advantage of the various entertainment and sports facilities such as a bowling alley, shooting range, and arcades.