Seoul(Jongno-gu)

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using Korean traditional patterns. Every product is handicrafted, delicate, and elegant. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar in which international tourists can learn how to make embroidered crafts.


Seoul(Jung-gu) , Myeongdong

A premium shopping complex, Myeong-dong M Plaza is one of the most prominent features in Myeong-dong fashion, and its glazed exterior is quite impressive. M Plaza is attracting attention as a place where different classes or age groups can enjoy shopping at a variety of stores. In addition to the shopping mall, the same building is also home to Haechi Hall, a purpose-built performance venue for musicals and concerts, and Seoul Culture & Tourism Center, which offers varied tour information on Seoul.                      


Seoul(Jongno-gu) , Insadong・Jongnon

Jonggak Underground Shopping Center is located in Jongno, one of the major central areas of Seoul. A plethora of nightlife options in the Jongno area attract a younger demographic, and the underground shopping center caters to them with a wide variety of fashion stores. Located just 5-10 minutes on foot from the underground shopping center is Insa-dong, the most famous traditional street in Seoul.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Lotte COEX Duty Free Shop is situated in the same location as a number of Seoul's popular tourist attractions, such as COEX Aquarium and COEX Mall, and it is merely 5 to 10 minutes away from Gangnam hotels, and so offers the utmost convenience for travelers. This duty free shop contains boutique brands such as Salvatore Ferragamo and Coach, luxury jewelry and watches including Rolex and Omega, along with a wide selection of high quality cosmetics, perfumes and colognes.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Charlotte Theater is Korea’s first theater designated exclusively for musicals, imitating the elegant ambience of European architectural design. The most distinctive feature of the Charlotte Theater is that the stage is very close to the audience, creating an intimate feel. Though the theater seats 1,000, the distance from the last seat on the second floor to the stage is only 28 meters, allowing guests to feel the liveliness of the performance.Light refreshments are available at the cafes located on each of the four floors, and hotel bar services are available at the VIP rooms. There are also rooms designed for families with small children located on the first floor, so that all family members may enjoy the performances.The theater is conveniently located a 5 minute walking distance from Lotte Shopping Mall, Songpanaru Park (Seokchon Lake), and Lotte World Adventure.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Leeum, Samsung Museum of Art, exhibits traditional and modern works of art by Korean and international artists. The museum itself is just as fascinating as the works of art on display, since its three buildings were designed by the internationally renowned architects, Mario Botta, Jean Nouvel, and Rem Koolhaas. MUSEUM 1 houses traditional Korean works of art, such as calligraphy, paintings, ceramic arts, and metal craftwork, while MUSEUM 2 displays modern and contemporary art by both Korean and foreign artists. On Saturday and Sunday guided tours in English are conducted at 3pm. If you plan to visit during the weekdays and wish to receive an English guided tour, you will need to call at least 2-3 days in advance to make a reservation. Audio guides in English, Japanese, and Chinese are available, which provide detailed information on the works of art. These can be rented at the museum for a small fee. This is one of the places that the "first ladies of the Seoul G20" visited during the G20 Summit in Seoul in November 2010. This attraction represents the beauty of Korea.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Chaum is a premier wellness, longevity, and aesthetic medical facility offering a combination of oriental medicine, western medicine, and alternative medicine as well as traditional treatment techniques such as medical spa, exercise, and food therapy programs. Instead of rushing people off to the doctor’s office for minor discomforts, Chaum seeks to treat clients naturally while they are in what they call the ‘Gray Zone.’ The Gray Zone is the state between sickness and health; by treating illness while clients are in the Gray Zone, Chaum seeks to help clients achieve a healthy body condition more naturally.Chaum offers high-end health programs consisting of a professional medical check-up and personalized therapy programs, which help customers maintain a healthy physical state.


Seoul(Jongno-gu) , Insadong・Jongnon

Park Young Sook Bedding (Atelier Seoul) is the gallery of the modern potter, Park Young Sook. It displays and sells white porcelains representing the Chosun Dynasty, Buncheong ware, and ceramics with modern flavors. Various items include flower vases, decorative ceramics, and daily use earthen ware. Park Young Sook also opened her store (PAHK NY) Lin New York in 2002. Queen Elizabeth II of England visited her store in 1999 as well.


Seoul(Jung-gu)

Dduksim Hanu – Myeong-dong Branch is located opposite of Seoul Royal Hotel and offers inexpensively priced beef for lunch and dinner. Its central location is attractive for business workers from small meetings to large meetings that can accommodate up to 50 people. Not only officers but also foreign visitors often visit the restaurant to enjoy Korean beef.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Korean Souvenir is a popular souvenir shop in Itaewon. The shop deals with products distinct to Korea: Ginseng/hongsam products, souvenirs, and traditional teas. For international tourists, the shop offers fascinating items to take home.