Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

The Bukchon Museum Old Fragrance displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. For hundreds of years, treasured items in each household were passed down from generation to generation, but since Korea’s rapid development in the second half of the 20th century many of these became obsolete. Opened in 2003, the Bukchon Museum Old Fragrance seeks to preserve artifacts and present them in a cozy, homey environment where visitors can get a sense of how each object was used in daily life. The museum is full of household articles that were absolutely essential parts of life in the past, such as ‘maetdol’ (millstones used for grinding beans or mung beans), ‘jangdok’ (crocks for soy sauce or red pepper paste), and ‘yogang’ (Korean chamber pots that were kept in rooms and used as urinals at night). Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.From Samcheong-dong (near Gyeongbokgung Palace) to Wonseo-dong (near Biwon, a royal garden in Changdeokgung Palace), Bukchon is an area well-known for its hanok houses (traditional Korean houses). Thanks to the complex structure of hanok, collectors were able to unearth a wide range of articles hidden in storage rooms, under floorboards, and in attics.Visitors to the museum with 10-15 people in their party may participate in programs that allow them to make old-fashioned toys or take part in making ssukgaetteok (rice cake made using mugwort).Near the Bukchon Museum Old Fragrance there are many colorful attractions worth visiting: the Bukchon Hanok Village, Samcheong Park, The Owl Museum, ToyKino Museum, the World Jewelry Museum, and the National Palace Museum of Korea, as well as royal palaces such as Gyeongbokgung Palace. 


Seoul(Jongno-gu) , Insadong・Jongnon

In an effort to promote the majesty and grace of Korean royal culture and present a major traditional ceremony to the public, the Seoul Metropolitan Government hosts a reenactment of the royal wedding ceremony of King Gojong and Queen Min in the spring and fall every year. The reenactment will take place at Unhyeongung Palace, the original site of the royal wedding ceremony on March 21, 1866, for emperor Gojong and his empress Myeongseong. Based on thorough historical research and consultation by the palace’s counsel panel, the event is organized to commemorate the significance of Korean history and to shed some new light on a fading traditional culture. Event Programs: Garye in Korean refers to 1) a royal wedding or enthronement of the king; 2) a wedding or formal installation of a crown prince or his eldest son, or the prince imperial or his son. Because it is a major national ceremony, it is not uncommon for thousands of people to be mobilized during several months just for this event. Also, because of the strict and complex procedures and formalities of Joseon-Dynasty royal weddings, the procedures were established according to a set of regulations. In all traditional Korean weddings, the groom customarily visited the bride’s house and brings her to his home. The same applied to the king. However, because common houses were limited in space, royal weddings were held at Byeolgung, known as detached palaces. For King Gojong and Queen Min, Unhyeongung Palace was used as the Byeolgung. The reenactment of the wedding starts with Eoga Haengnyeol, a royal procession led by a banner emblazoned with the king’s coat of arms, the yellow dragon. Following the coat-of-arms banner was the five directions banner and other traditional royal trappings. Then followed the Bisuchaeg Uisik, or the formal installation of Min as the queen, and the Chinyeong, in which King Gojong takes her as the queen. The wedding reenactment lasts for two hours. Major Highlights: This ceremony is an exact reenactment of the royal wedding ceremony of Joseon's imperial family. It offers a great opportunity to see royal costumes and the lifestyle of Joseon dynasty. The traditional royal costumes are spectacular and elegant, and the wedding displays such regal and grandeur distinction. After the ceremony, there is a photo session, so don’t forget to bring a camera. * The wedding ceremony is held in Spring (April or May) and Fall (September or October).


Seoul(Jongno-gu) , Insadong・Jongnon

Arirang Master Crafts Shop is a comprehensive shopping center dealing with Korean traditional crafts. It covers traditional crafts by famous artists, pottery for daily use, decorative pottery, lacquer ware inlaid with mother-of-pearl, crafts made of Korean traditional paper and more. Every product has a fixed price. In addtion, customers can enjoy diverse works displayed in the Migak Museum (Migak means delicate sculpture for eyes to see), located in the shop.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Jam Sil Tourist Hotel is located in Jamsil, Seoul near the City Air Bus Terminal, Coex (World Trade Center in Seoul), Jamsil Olympic Stadium, Lotte World, and other major attractions and agencies. It is right by the Seoul circular highway, allowing guests who are traveling by car to go easily to and from the Seongnam and Bundang areas without running into heavy traffic.The hotel is only a 7-8 minute walk from Exit 3 of Sincheon Station on subway line 2 and offers a simple and modern accommodation concept perfect for business travelers.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Bamseom Island gets its name from its shape (‘bam’ meaning ‘chestnut’ in Korean) and has long been famous for its great view and beautiful surroundings. The Hangang River waters flowing around Bamseom Island were once so clean that the river was used as a source of drinking water for island residents. As part of the Yeouido Development Project, the 443 island residents and their 62 houses were mass migrated to Changcheon-dong, Mapo-gu and the hillside area of Wusan Mountain on Feb 10, 1968. As time passed on the newly uninhabited island, the river deposited sediment around the island and a bunch of wild water plants grew. In the early 1990s, the island became famous as a ‘migratory bird habitat in the middle of a city,’ which is a rare occurrence worldwide. On August 10, 1999 the Seoul Metropolitan Office designated the island an ‘Ecosystem Reserve,’ providing special care and preservation of the island. * Island Ecosystem Birds (41 species): the island is home to mandarin ducks, spotbill birds, reed warblers, white herons, and ringed plover (which also use the island as a breeding grounds). The island is a winter habitat for over 5,000 migratory birds. Fish (29 species): cornet fish, Korean bullhead, carp, mandarin fish, etc. Plants (189 species): common reed, dicentra, prince’s feather, salix matsudana, etc. Insects (15 species): small cabbage white, fabricius, faust, black-horned katydid, scopoli, etc. * Elevation: often submerged when large volumes of water are released from Paldang Dam due to flooding. * Island circumference: mudflats, sand, pebbles, etc.


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Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bongeunsa Temple, located on Sudosan Mountain in Samseong-dong, Gangnam-gu, offers a 2-day, 1-night temple stay program designed to provide urbanites with an opportunity to take a break from their busy routines and meditate on Buddhist teachings. Every Thursday, the temple also holds ‘Thursday Temple Life’ for foreign visitors only. The temple has a volunteer group to help and accommodate the needs of foreigners attending the program.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo


Seoul(Jongno-gu) , Insadong・Jongnon

Itaejae, located in a refined side street in Sogyeok-dong, offers authentic traditional Venetian-style Italian cuisine at a reasonable price.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Cine de Chef means "a movie theater with chefs." CGV Cine de Chef is a new style of cinema, which combines both movie theater and restaurant. This luxurious and cozy restaurant has seven exquisite chefs that offer delicious French and Italian food.