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Limbyungjoo Sandong Kalguksu
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Limbyungjoo Sandong Kalguksu offers hand-made noodle dish cooked with fresh ingredients.      

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Insa Art Space
Seoul(Jongno-gu) , Insadong・Jongnon

Insa Art Space was established by the government to support artists who are experiencing financial difficulties. Opened on May 26th, 2000, the total exhibit maintenance fee is provided by the government. It is recognized as one of the more successful national art support policies. Mostly experimental and progressive artwork are exhibited here to activate the art. Curators research the present state of the art circles. Also various open exhibit projects are held to find new talented artists. The newly chosen artists for the events can exhibit their work here free of charge for two weeks. These events are held to help poor artists who cannot start their careers. You can visit without doubting the sincerity of the exhibited artwork. The displayed works are valued for their quality only. Annually 2~3 internal exhibitions and international exhibitions are held, and symposiums and “dialogues with artists” are also often held. Currently there is one curator and two assistant curators. Insa Art Space is a great place for travelers who want to have long day tours. Most galleries close between 5pm and 6pm, but Insa Art Space is open till 7pm or 8pm. It is also located in the traditional Korean street, Insadong, so there are plenty of things to do and see while visiting this gallery.

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National Museum of Korean Contemporary History
Seoul(Jongno-gu) , Insadong・Jongnon

National Museum of Korean Contemporary History is the first national modern contemporary museum ever opened in Korea and it showcases the nation’s history in a comprehensive and structured way. The museum first opened its door to the public on December 26, 2012. Located in Sejong-daero, Jongno-gu, the building where the museum is currently housed was formerly that of Ministry of Culture, Sports and Tourism. Its current renovated state has 4 open-run exhibition chambers and 2 themed, rotating exhibit halls. Also inside the building is a seminar room, lecture hall, café, souvenir shop and a rooftop garden.

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Hanwoori - Sogong Branch
Seoul(Jung-gu) , Namdaemun・Seoul-Station

This shabu shabu restaurant usesi high-quality Korean beef and is famous because of its gravy and tender meats. Organic vegetables and wild flowers delivered from various places such as Ulleung Island and Jirisan Mountain give a delicious taste. Also, the rice porridge after having a noodle casserole is worth trying.* Designated Best Korean Restaurant by the Seoul Metropolitan Government

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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Daewoo Inn Hotel
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Newly furnished up, Hotel Daewoo Inn greets tourists with comfortableness and kind service. Located right next to the City Hall Station the center of tourist attraction in Seoul. You can visit Deoksugung, Gyeongbokgung, Gwanghwamun, and Cheonggyecheon easily and tourists who enjoy shopping can visit Dongdaemun and Namdaemun easily. Also, there is Bukchang-dong food alley right next to Hotel Daewoo Inn for the joy of eating that doubles your happiness.

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Santorini Seoul
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Santorini Seoul is a multipurpose cultural complex comprised of a museum, gallery, performance hall, shop, and a café. The cultural complex, located in the basement floor of Homi Atelier (a famous art supply store for professional artists), is around 700 pyeong (more than 2000 meters squared) in size. The facility can be categorized into three main parts: an open-run museum exclusively for trick art; three galleries / performance hall; and an art museum displaying cat-related pieces. The trick art museum features paintings that are extremely realistic and seem as if they are in 3D. By posing next to the painting in a certain way, you can take a picture and look like you’re part of the painting! In the gallery section, artwork by well known artists is on display and is changed every few months. The complex stays open every night until 10:00pm and is a popular date spot for office workers.

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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Munjeong-dong Rodeo Street
Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

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Gamrodang
Seoul(Jongno-gu)

The restaurant's signature dishes include a selection of items that do not include any of the 'five' forbidden roots (leeks, garlic, wild rocambole, Korean leeks, asafoetida) or artificial flavors. Pan-fried dough and fritters are tasty dishes dipped in potato starch and glutinous rice flour, instead of wheat flour. The restaurant uses organic vegetables delivered directly from the farm. 

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