Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Tiffany Tourist Hotel in the upscale neighborhood of Cheongdam-dong features 43 Western-style and 9 Korean-style guestrooms at affordable rates. Guests may hop on a subway at the nearby subway station to access other areas of Gangnam-gu County for diverse commercial and cultural activities.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Hyoje-dong in Jongno, Jipbul-gui Hwangso Gopchang (짚불구이황소곱창) specializes in straw-fire grilled bull intestines. Oriental herb powders are used to get rid of the smell of the intestines as well as burn away the fat. The use of straw in the fire further reduces the characteristic odor of the meat. Among the specialty restaurants serving the dish, this particular restaurant is quite famous, thanks in part to its appearance on several TV programs.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Inhwamun Gate used to be the main gate before the main hall, Junghwajeon Hall, was built. The palace was expanded in 1902, building Junghwajeon Hall, Junghwamun Gate and Jowonmun Gate in order to furnish the sytem of law books. After that, the site for Inhwamun Gate became the site for Geongeukmun Gate, and Daehanmun Gate was built to the east of Jowonmun Gate, using it as the main gate. The gate was rebuilt in 1904 and it was currently moved back due to the expanded road.


Seoul(Jongno-gu)

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located in central Seoul, Kumkang Jongno is easily accessible from major shopping areas such as Insa-dong and Dongdaemun Market. Moreover, this Kumkang branch has a tailor shop that provides tailoring and repair services.


Seoul(Yongsan-gu) , Itaewon・Yongsan

On Ne Sait Jamais is a French phrase which, roughly translated, means "you never know." On Ne Sait Jamais in Seoul is a popular dessert shop and cafe that offers delicious baked treats with a fun Korean sauna-inspired interior. There are four signature desserts that are always offered as well as a traditional tiramisu. Other menu items are updated frequently. There is coffee and imported beer for sale in addition to the desserts.  


Seoul(Yeongdeungpo-gu)

Chris & Christy focuses on both practical and fashionable clothing with classical styles. Targeting young adults in their twenties and thirties, the brand boasts diverse items from suits to t-shirts. Most products are within a reasonable price range.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The interior of the restaurant is dressed in Japanese style, offering a foreign environment for customers. Fresh, natural ingredients are used instead of MSG to give the udon soup base a refreshingly clean flavor. There are 5~6 different types of udon offered on the menu that are adapted to the taste of Koreans, such as Kimchi Udon and Oden Udon. Recommended set menus include the Okonomi-Teishoku (with tuna sashimi), Tokumi-Teishoku, and Tonkatsu-Teishoku (pork cutlet, rice, udon).


Seoul(Mapo-gu) , Hongik-University-Area

Hongdae Hope Market first took place in May 2002 as Korea’s first spontaneous handicraft market. Originally created with the aim of reviving the environmental-friendly handicraft industry, the market developed into a truly interactive space where local artists make and sell their unique craftwork at affordable prices.