Seoul(Gangnam-gu)
, Gangnam・Samseongdong(COEX)
Lee Seo Youn seeks hanbok that blends both traditional Korean and western designs. It not only weaves fabrics for its own hanbok, but dyes them as well. The main items cover party dresses, wedding dresses, ornaments, cushions, and sitting cushions. Lee Seo Youn, the owner of the store, was responsible for clothing and ornaments shown in the Korean soap opera, Iljimae and her works have appeared in many soap operas, traditional Korean dance performances and fashion shows as well.