Busan(Busanjin-gu) , Seomyeon・Beomil-dong

The Lotte Department Store of Busan gave birth to a full-fledged department store culture in Busan, Korea's second largest city. Lotte Department Store Busan is located on the bustling streets of Seomyeon, and along with Lotte Hotel, forms the shopping and leisure culture of Lotte Town. Nearby the department store, various forms of entertainment are available, such as the Lotte Cinema, a wide selection of restaurants, and district full of luxury brands. All in all, Lotte Department Store offers a unique shopping experience with its elegant interior and great products.


Busan(Haeundae-gu) , Haeundae

The Bay 101 is located in a culture and art complex in Haeundae area, attracting many visitors to the area thanks to the beautiful nightscape that it offers.  


Busan(Geumjeong-gu)

Busan's most popular university town is located right in front of Pusan National University area. This place is always bustling with a large floating population of college students. Thus the name ‘Street of Youth’ was often referred to describe this area. While the main street is lined with designer brands of clothing stores and cosmetics shops, independent and non-branded stores are also popular and commonly found in the smaller alleys. Besides, delicious street food including Busan's famous eomuk (fish cake) and tteok-bokki (stir-fried rice cake) can also be seen on sale along the roadside.


Busan(Haeundae-gu) , Haeundae

Located in U-dong (Haeundae-gu), Busan Museum of Art is a main cultural attraction along with Busan Cultural Center, Busan Citizens’ Hall, and Busan Museum. Opened in 1998, this spacious museum with five floors offers exhibition halls, archives, educational rooms, and an outdoor sculpture park. It displays and collects a rich array of arts from various genres; it is actively involved in international exchanges with other countries and conducting research. Nurturing artists and offering high quality exhibitions, the museum provides visitors with excellent opportunities to appreciate art. It is open from 10 a.m. to 8 p.m. and closed Every Monday and on New Years’ Day. 


Busan(Jung-gu)

Gaemijip is a word-of-mouth restaurant featuring nakji bokkeum (spicy stir- fried baby octopus) and spicy seafood stew.


Busan(Sasang-gu)

Samnak Riverside Sports Park is a civic park located in Samnak-dong, Sasang-gu, Busan. The 1,430,000-pyeong park has facilities for 12 different sports activities as well as a grass square, wildflower complex, natural wetland area, bike path, walking course, and cultural grounds. The park is also a popular venue for performances, concerts, and public sporting events. Family visitors can often be found at the acupressure walkway and wildflower garden, while the 17,000-pyeong canola field is most frequented by tourists. Easily accessible via public transportation, the park also offers a spacious parking lot.  


Busan(Haeundae-gu) , Haeundae

The Shinsegae Centum City Department Store is registered in the Guinness Book of World Records as the largest shopping complex in the world. The department store has a countless number of items all under one roof. Visitors can also enjoy numerous entertainment options in the complex. Shinsegae, which opened the first department store in Korea, reflects decades of retail experience in this flagship location. Some entertainment facilities include a spa and an ice rink.Globally renowned experts such as Italian architect Claudio Silvestrin and,an American architecture and design firm Callison completed Centum City under the concept of a “golden sea”. The department store has emerged as a defining landmark in Busan.


Busan(Jung-gu)

LesMore is a multi-brand shoe store that carries over 40 brands including Nike, Adidas and Converse. It sells trendy footwear of all kinds and for all ages, as well as other fashion items like bags, wallets/purses and belts at affordable prices.


Busan(Jung-gu)

When Dolgorae Sundubu first opened in 1982, it sold sundubu (soft tofu stew) at a mere 600won, which was cheaper than the average price of jajangmyeon (considered one of the most inexpensive meals available at that time). The low price and great taste soon attracted a large number of customers and the restaurant has enjoyed great popularity ever since. The restaurant's success lies in its fresh, soft tofu and its Jeolla-style pickled seafood and soybean paste (hand-made fresh each morning). The soft tofu stew seems to perfectly complement kimchi (Korea’s most popular side dish) and has become a restaurant specialty.  


Busan(Jung-gu)

This restaurant specializes in samgye-tang (ginseng chicken soup) and has had 60 years of tradition in Nampo-dong. It has been family run for many generations.