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Seatree - Myeong-dong UNESCO Branch
Seoul(Jung-gu) , Myeongdong

Seatree focuses on developing skin care products for customers looking to maintain their natural beauty and looks. The brand introduces artistic features into their bottle designs and also produces some limited edition cosmetics by collaborating with famous designers, models and artists.

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Uireung Royal Tomb [UNESCO World Heritage]
Seoul(Seongbuk-gu) , The Eastern Part of the Seoul

Uireung (의릉) is the royal tomb of King Gyeongjong (1688-1724, reign 1720-1724), the 20th ruler of the Joseon Dynasty, and his second wife, Queen Seonui (1705-1730).King Gyeongjong was the first son of King Sukjong and Janghuibin, who was one of King Sukjong’s concubines. King Gyeongjong, who was born weak and anemic, died only four years after becoming king, without any great political achievements. As a results, queen Seonui became the crown princess in 1718 and queen in 1720 when King Gyeongjong ascended to the throne. She is known to have had a kind heart and prudent personality.Uireung’s tombs differ from the other royal double tombs in that they are not placed side-by-side. Instead, according to geomantic theory, one tomb has been placed directly behind the other one. The arrangement also shows that when making tombs, Korean ancestors did their best to protect the natural environment.

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Jeongneung Royal Tomb [UNESCO World Heritage]
Seoul(Seongbuk-gu) , Daehangno・Seongbukdong

"Neglected for Royal Ascendance"Jeongneung Royal Tomb (정릉) is the tomb of Queen Consort Sindeok, the second wife of King Taejo (1392-1398), founder of the Joseon Dynasty (1392-1910). However, this tomb was not well-maintained compared to other royal tombs because of a power struggle. The queen consort had many children, which naturally induced a battle for the throne. Usually the son of the first wife is the successor of the throne, but Queen Consort Sindeok was determined to have one of her sons ascend the throne instead. However, the successor, King Taejong, killed all her sons and developed an extreme abhorrence towards the queen consort. When she died, King Taejong issued an order to not maintain and preserve her tomb. Therefore, the tomb is rather unkempt and the layout and composition is different from other royal tombs.Upon entering the red gate, the sacrificial building can be seen in front of the tomb along with a pavilion and tombstone. Stone sculptures of sheep and tigers watch over the tomb. A major difference between this tomb and other royal tombs is exhibited in the path from the red gate to the sacrificial building. Usually the path is a straight line, but at Jeongneung Royal Tomb, it is crooked and bent. Furthermore, the color of the sacrificial building is dull and faded.Even though the tomb symbolizes the turmoil and wrath of political struggles, many couples and families come to Jeongneung Royal Tomb for a stroll because of its peacefulness and natural surroundings.

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Heolleung / Illeung
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Mt. Daemosan behind Heonilleung Royal Tomb was originally called Halmisan (meaning grandmother in Korean) because it resembles the shape of an old lady. Daemosan Mountain embraces Heonilleung Royal Tomb, guarding the royal tomb.Heonilleung Royal Tomb houses the mounds for two kings of the Joseon Dynasty (1392-1910): King Taejong (1401-1418) and King Sunjo (1800-1834). Heonilleung Royal Tomb possesses numerous stone statues and vestiges, and is a good place to experience the culture of the Joseon Dynasty. Upon entering the grounds, the striking red gate with the taegeuk (yin-yang) symbol appears to draw the line between this world and the one beyond. Passing the red gate leads to a sacrificial building where ancestral memorial services were performed. Behind the sacrificial building is the royal tomb. On the eaves of the sacrificial building are animal sculptures called japsang, which are believed to exorcise evil spirits. There is a pavilion next to the sacrificial building where the tombstone is situated. The royal tomb is surrounded by statues carved in the shape of animals such as tigers and sheep. There is also a statue of a solemn military officer bearing a sword with his horse behind him. The stone sculptures are guardians of the dead king.

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Taereung / Gangneung (a.k.a, Taegangneung) [UNESCO World Heritage]
Seoul(Nowon-gu) , The Eastern Part of the Seoul

Designated as Historical Site No. 201, Taereung Gangneung is comprised of two tombs. Taereung Royal Tomb (태릉) houses the burial mound of Queen Munjeong who was the second queen of King Jungjong, the 11th King of the Joseon Dynasty, and Gangneung Royal Tomb (강릉) houses the burial mounds of King Myeongjong, the 13th King of Joseon Dynasty, and Queen Insunwanghu. King Myeongjong ascended the throne after his elder brother, King Injong when he was twelve years old at Geunjeongjeon Hall in Gyeongbokgung Palace in 1545. The king’s mother, Queen Munjeong ruled behind the scenes, acting as guardian for eight years. Taereung Royal Tomb has become a popular site after the TV show ‘Munjeong Wanghu’ was aired.Nearby attractions include Taereung Pureun Dongsan, Korea Military Academy and others.* Neungchim area around the burial mound- Open hours: March-June, September-November / Every Saturday-Sunday: 10:00, 14:00- Must be accompanied by staff

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Seolleung / Jeongneung (a.k.a. Seonjeongneung) [UNESCO World Heritage]
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.

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Jongmyo Shrine [UNESCO World Heritage]
Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.

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