Busan(Haeundae-gu) , Haeundae

Established in Icheon (Gyeonggido), Kwangjuyo inherits the spirit of Kwangju Government Kiln that used to supply ceramics to royal families. Using natural materials and handmade process, Kwangjuyo aims to not only continue the fine tradition of reflecting natural beauty, but also reinterpret traditional patterns and materials of ceramics to modern sensibility.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Harrods Antique Gallery offers a wide variety of items including Korean antique furniture, European antique furniture, lighting fixtures, and ceramics. As one of the main furniture shops in Itaewon, it boasts both an antique atmosphere and a comfortable shopping space.


Seoul(Jung-gu) , Myeongdong

Seatree focuses on developing skin care products for customers looking to maintain their natural beauty and looks. The brand introduces artistic features into their bottle designs and also produces some limited edition cosmetics by collaborating with famous designers, models and artists.


Gyeongsangbuk-do(Gyeongju-si)

According to the historical records of Samguk-sagi, Wolji Pond was built during the 14th year of King Munmu (r. 661-681 AD) of the Silla Kingdom (57 BC-935 AD). Small mountains were created inside the palace walls, beautiful flowers were planted, and rare animals were brought in to create an exquisitely exotic garden fit for royalty. The pond was originally built in Wolseung Fortress (built in 101 AD during the Silla period), but the fortress was destroyed and now lies in ruins.In 1974, an excavation project revealed large spherical shapes (measuring 200 meters in diameter and 180 meters in x_height) which indicated that 3 islands had been located in the pond. Thanks to these important findings and existing historical records, Wolji Pond has been restored to nearly its former glory.ImhaejeonjiAs one of the detached palaces of the Silla royal family’s main palace, this structure was used as the crown prince’s palace. Imhaejeon is historically the most important building on the property and records often refer to the whole area as ‘Imhaejin.’An excavation resulted in the discovery of several buildings: Hoerang (corridor area) and five towers in the western part of the area. Some sites have been restored while others have been left in their natural state with only the cornerstones poking out from beneath the ground.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This restaurant specializes in boribap (steamed barley). Once a rather humble staple, boribap has been reintroduced as a popular health food. The meal consists of steamed barley and potato, as well as ten types of cooked greens, all mixed with red-pepper paste. Miso soup is also given as a side dish. Add some soup to the boribap for more flavor. Gamjajeon (a potato pancake) and dotorimuk (an acorn-starch jelly) are recommended as good appetizers. Deodeok jeyuk-bokkeum (stir-fried deodeok), godeungeo-gui (a grilled mackerel)and bassak bulgogi (completely baked bulgogi) are the restaurant’s specialties that you do not want to miss out on. *Best Korean Restaurant as designated by The Seoul Metropolitan Government  


Jeju-do(Seogwipo-si) , Seogwipo

International Convention Center Jeju (ICC Jeju) is located within Jungmun Resort, with fantastic views of Hallasan Mountain and the ocean. Opened on March 22, 2003, the convention center is comprised of two underground levels and five above-ground floors. Amenities include an international meeting hall that can accommodate up to 4,300 people, as well as exhibition halls and related facilities for all types of international events and meetings. The exterior of the center is designed with a motif of Jeju Island and stands in harmony with the surrounding nature.


Gyeongsangbuk-do(Gyeongju-si)

Large ancient tombs of kings and nobles of the Silla Kingdom can be seen around Gyeongju at the Daereungwon Tomb Complex (Cheonmachong Tomb). There are twenty-three large tombs located here; the most famous being Cheonmachong and Hwangnamdaechong.In an excavation of the area in the 1970s, Cheonmachong was discovered with a painting of a mounted horse. This painting is the only discovered painting from the Silla era. You can also view the inside of Cheonmachong. There are 11,526 remains and royal crowns inside the tomb, demonstrating the lavish lifestyle of the king. Another tourist attraction is Hwangnamdaechong, the largest ancient tomb. It houses the bodies of both the king and queen and has over 30 thousand relics and gold accessories.The unique thing about Hwangnamdaechong is that the queen's tomb has more luxurious accessories. Researchers have concluded that even the queen can have a high social position before marriage. You can feel the ancient culture of Korea 1,500 years ago when visiting these tombs.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Thanks to its rich history, Namdaemun Shopping Center boasts not only an impressive array of items, but items not available elsewhere. For instance, visitors can find all kinds of hard-to-get camera parts and accessories. Local products from across the country are also readily available in Namdaemun Shopping Center.


Seoul(Yongsan-gu)