Seoul(Gangnam-gu)

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Biker Starlet offers diverse bags with unique designs that can be carried to cocktail parties and clubs. The designers of Biker Starlet are involved in the entire production process, so customers can be guaranteed high-quality, innovative items. The shop is a must-visit for those looking for colorful, luxurious leather items.


Chungcheongnam-do(Buyeo-gun)

Baekje Cultural Land, built over a period of 17 years, is nestled in Gyuam-myeon, Buyeo-gun, Chungcheongnam-do, providing a home to Baekje’s Cultural Heritages. The complex was used as a filming site for “Running Man”, in the episode starring Jeong Wooseong and Han Hyoju.The site is spread out over 3,276,000 square meters, filled with the trace of Baekje Culture. Sabigung Palace reproduces the scenery of a royal palace during the Three Kingdoms period, and Neungsa Temple, a royal temple representative of Baekje, has been recreated according to the real size at the historic site in Neungsan-ri, Buyeo-eup. The Five-story Stone Pagoda, prominently seen after passing through Daetongmun Gate and Wiryeseong Fortress during Hanseong Baekje Era, gives a different aspect of Sabigung Palace. To enjoy the entire view of the complex at once, get on the Jehyangnu ferry.


Seoul(Gangnam-gu)

Established in 1978, Hotel Samjung is a top accommodation in Seoul. In addition to 159 guestrooms, the hotel has five in-house restaurants and bars, as well as various convenience facilities including banquet halls, a spa and a business center. Moreover, there is a garden designed to provide haven from the hustle and bustle of city life.


Seoul(Yongsan-gu) , Itaewon・Yongsan

For over 33 years, Hilton Tailor has served prominent customers with exceptional suits and shirts. Once a customer becomes a patron, he can order shirts or suits by phone or email. Suits are tailored to fit each customer's physical shape and preferences. Trendy suits are handmade as well. Suits in Hiton Tailor are known for their comfort and durability. It is one of the most famous shops in Itaewon with prominent customers from all over the world. 


Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Lotte Department Store is one of Korea's major department stores, and Lotte Department Store Gwangbok Branch is especially popular for being the first seaside department store in the country. Located between downtown Busan and the beach, it is scheduled to become Lotte Town by 2017.The department store carries various domestic and international brands, as well as houses various entertainment facilities. Lotte also manages various fast-fashion retailers like Uniqlo, Zara, Mango, and Gap. Numerous high-tech gadgets like the latest smartphones, DSLR cameras, computers and more can all be found and browsed in one location.One of the major features of the Lotte Department Store at Gwangbok is The Editing Shop, which displays fashion trends and styles selected specially by famous designers.The world’s largest indoor musical water fountain, registered in the Guiness World Book of Records, can be found inside. Additionally, the rooftop park, which is the largest in Korea, offers a great view of the entire city of Busan.  The rooftop alone can be a popular tourist attraction.3-hours of free parking offered with purchases of 50,000 won or higher. 


Seoul(Jongno-gu) , Insadong・Jongnon

Targetting middle-aged customers and senior citizens, Isae only uses chemical-free fabrics. Natural fabrics and dyeing characterize clothing in Isae along with functional comfort. Both modern and hanbok (traditional Korean clothing) styles are available.


Seoul(Jung-gu) , Myeongdong

The city of Cheonan is famous for hodu-gwaja as the region has long been a major producer of hodu (walnut). The origin of hodu-gwaja can be traced back to when bread and baking was first introduced to Korea. From then on, hodu-gwaja became a popular tasty treat that is often bought as a present by those visiting Cheonan. This sweet snack is generally shaped like a walnut, with a sweet red bean filling and either a whole or half walnut inside. However, Cheonan Yennal Hodu-gwaja makes their hodu-gwaja in a slightly different way. Their 60-year-old recipe uses domestically processed wheat flour and peeled white beans for a smoother texture. Cheonan Yennal Hodu-gwaja's direct management store in Myeong-dong offers great treats for everyone without having to travel to Cheonan.  


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Located on Arirang Street in Gukje Market (Changseon-dong, Busan), Restaurant Street boasts over 60 years of history. It offers delicious Korean food such as gimbap (steamed white rice and various ingredients rolled in dried seaweed), sundae (steamed cow intestines stuffed with various ingredients), and noodles. The open seating and street dining are representative characteristics of the traditional marketplace. The area specialty is Chungmu Gimbap (rolls made of dried seaweed stuffed with rice and served with spicy radish and boiled squid) and is wildly popular among Koreans and international tourists.