Seoul(Jongno-gu) , Insadong・Jongnon

Youngpoong Bookstore has six branches as well as an on-line bookstore. Of those, the most famous branches are the Jongno and the Gangnam stores. Since both places are connected to the subway station, the location is very convenient. The Youngpoong Bookstores are not ordinary bookstores. They are exclusive cultural centers that carry all kinds of cultural products. The Jongno branch, located in the Youngpoong Building is spread out over two floors. There are roughly one million books to choose from here. Various kinds of stationary are also available and you can also enjoy fast food at several adjoining restaurants. At the record shop you can listen to the latest Korean hit songs. Since you can reserve tickets there for events and performances, if you see something on the posters that interest you, you can purchase them on the spot. At the large bookstore you will find quite a number of people reading books. Facilities for visitors such as photocopy machines, a gift-wrap center and photography studios are on hand. Outside the bookstore, the streets are directly connected to the areas of Jongno and Euljiro. As one of the most intricate places in Seoul, Jongno offers many places to eat and enjoy oneself. Euljiro has so many buildings that it actually seems like a forest of buildings. If you follow these buildings you will soon find yourself in the area of Myeongdong, another Mecca for shoppers.The Youngpoong Book store in Gangnam is located in the basement of Central City's Young Plaza, the area's giant shopping mall. It is 3600 pyong (pyong = 2.2 m2), roughly 600 pyong larger than the Jongno store. It provides all the latest cultural information and features a book café, event hall, magazine plaza, and information center. Even those not wishing to purchase any books can still spend time enjoying the atmosphere. Central City Plaza also has a lot to offer visitors seeking enjoyment: a department store, movie theater, hotel, car exhibition, game room, record shop, sauna, international conference rooms, bank, post office, medical center, and food courts. Therefore if you feel bored staying inside the bookstore, you can always get out and enjoy the many other activities on hand. The Express Bus Terminal is also connected to the bookstore. You may want to buy a book for your bus ride to the countryside. 


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprised of the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.Various genres of performances including traditional, classic, and crossover taken place in the center, giving many opportunities for cultural nostalgia.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Globally-recognized Korean performance, ‘DrumCat Concert' whips people into a frenzy of rhythm and fun! DrumCat Concert, created in 2003, is an all-female percussion group that has moved into its own exclusive theater just 7 years after its first performance. 2008 was landmark year for DrumCat Concert, as the group received both the ‘2008 Edinburgh Festival Herald Angel’ award and the ‘2008 Scotland Cavalcade Best Unit’ award, the first awards even won by a Korean team at the Edinburgh Fringe Festival. At the festival, competing teams were ranked based on their accumulative skill points throughout a number of concerts and other performances. Reporters and audiences members alike were simply stunned by the performance of DrumCat Concert. The group not only continued to play sold-out concerts, but also consistently received high, 5-star ratings from festival judges and critics.DrumCat Concert has also been a sensational hit at home, receiving the Grand Prize in the ‘2009 Korea Entertainment Awards.’ The DrumCat Concert performance is bursting with unique rhythmical styling and emotional involvement that so often seems to categorize Korea’s most stunning musical performances. The group’s superb skills in high-speed drumming and unique combination of recorded and live sound is a treat for both the eyes and ears.DrumCat Concert, a world renowned performance, is sure to continue beating its way into the hearts of audiences for ages to come.


Seoul(Jung-gu) , Myeongdong

H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.


Seoul(Gwangjin-gu) , Gangnam・Samseongdong(COEX)

Ttukseom Hangang Park was a famous resort site even before its rebirth as part of the greater Hangang Park. The park consists of various amenities: music fountains, a riverside square, a rose garden, playground, and a nature learning center.Overlooking Hangang River, the Riverside Square is the venue for a diversity of cultural events and performances. Using a technology in which light is bounced off the water, the 'water screen' (installed on the main stage in the square) shows movies or cartoons from 20:00 to 22:00 during the holidays.The park boasts an exquisite cultural complex called Jabeolle (J-Bug), offering plenty of art and rest facilities as well as a magnificent view of the Hangang River. Conveniently located near Ttukseom Resort Station, Jabeolle houses a café, tea house, and gift shop, as well as exhibitions by media artists.Ttukseom Hangang Park is open all year round and has a variety of attractions that change with each season. During the summer months, visitors can enjoy the thrill of windsurfing, waterskiing, and motor boating. In the spring and fall, the park has a number of seasonal flower exhibitions. In winter, sledding and skating await.In addition, the park offers facilities for X-Games, artificial rock climbing, cruise ships, a Saturday Flea Market, a nursing mothers’ rooms, and women's lounges, making it a popular place for Seoul citizens. 


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

While walking along the intimate ambience of Deoksugung Doldam-gil, you will come across Jeongdong Theater. This theater was opened as a cultural space for locals citizens.Opened on June 17, 1995, Jeongdong Theater is historically significant in that it represents the restored Wongaksa, the first modern theater in Korea. Founded on modern artistic inspirations, Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters.The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. Through this, the musical attracted many foreign visitors from all over the world, passing on Korean cultural values and beauty, as well as creating interest on the global stage. As of now, the theater is showing the performance "The 2nd Story of Miso: Baebijang-jeon," a reinterpretation of the fundamental values of Korean cultural and art into the modern era. It can easily be enjoyed by people from all walks of life, whether Korean or not.


Seoul(Jongno-gu)

King Sejong, the 4th king of the Joseon Dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics. The passage behind the Statue of King Sejong in Gwanghwamun Square is home to The Story of King Sejong Exhibition Hall, which describes some of the king’s most astounding contributions to the development of Korea as a nation.The Story of King Sejong Exhibition Hall comprises of 9 different sections with a total area of 3,200㎡. Throughout the museum are a variety of displays detailing Sejong’s invention of Hangeul, and his scientific, artistic, military, and political contributions (including the theory of Minbon, which recognized the people as the base of politics).*General InformationFor the convenience and entertainment of visitors, the museum also has a special exhibition room, the King Sejong Multimedia Room, books, a souvenir shop, and a lounge.The Exhibition Hall’s relatively new ‘Cia-Cia Hangeul Story Hall’ (opened in Feb. 12, 2010) gives visitors an even better chance to see the far-reaching effects of Sejong’s efforts. The Cia-Cia tribe in Indonesia, in lieu of having its own writing system, adopted Hangeul as their official written language.The Story of King Sejong Exhibition Hall is linked to the KT building on the left and the Sejong Center for Performing Arts on the right through an easily-accessible underground passageway.The museum is open every day (except Mondays) from 10:30am to 10:30pm. 


Seoul(Gangbuk-gu) , Daehangno・Seongbukdong

Dream Forest, previously known as ‘Odong Geullin Park’, is located at Bun-dong, Gangbuk-gu Seoul.Renovated and reopened on October 2009, Dream Forest is the fourth largest park after World Cup Park(2.76million ㎡), Olympic Park(1.45million ㎡), and Seoul Forest(1.20million ㎡) and the first large-scale green park created in Gangbuk area.Major attractions of the park include Wolyeongji Pond, Grass Square, Wolgwang Waterfall, Aewoljeong Pavilion, and Chilbokji (confluence of 7 different artificial waterfalls), Event Garden, Children’s Gallery, Wild Grass Garden, Deer Ranch, Exploring Path, Forest Rest, and a water park. Recently, the Changnyeongwigungjaesa estate (registered cultural heritage No. 40) has been restored with other traditional landscape architectures such as a pond, pavilion and waterfall created nearby to double the genuine beauty of Korean traditional park.On the slanted hill side where used to be sleigh slopes are now turned into a complex cultural space with Northern-Seoul Art Center that houses fantastic-looking observatory, performance hall, book café, and gallery; and a restaurant; jumping fountain; and children’s playground. Dream Forest Observatory where a drama ‘IRIS’ was filmed, provides a fantastic view of Bukhansan Mt., Dobongsan Mt. and Suraksan Mt. to the north while N-tower and Hangang River to the south. Just outside the park that is surrounded by apartment buildings and roads are a cultural exhibition lounge, forest workout space, badminton court and walking path for the residents. 


Seoul(Jongno-gu) , Dongdaemun

As one of the largest markets in Asia, Dongdaemun Shopping Complex boasts huge accessory shops. Most of the handmade accessories in Korea are distributed here. Colorful accessories with unique designs are available at inexpensive prices.


Seoul(Yongsan-gu) , Namdaemun・Seoul-Station

Lotte Outlet - Seoul Station Branch offers more than 140 famous brands at reasonable prices. Connected to Seoul's major transportation hub - Seoul Station, the outlet provides a convenient shopping experience in the heart of Seoul.