Seoul(Jongno-gu) , Insadong・Jongnon

Since its inception in 2009, the annual Seoul Lantern Festival has managed to put on remarkable displays of lanterns on the famous Cheonggyecheon Stream in downtown Seoul. During the festival period, hundreds of lanterns, each with a unique design and story, will be lit on Cheonggyecheon Stream. Visitors can expect to see lanterns made by international artists, as well as local citizens.


Busan(Jung-gu)

The chewiness of the yellowish noodle served in the Halmae Gaya is just right, and the clear icy soup of the noodle is tasty and cool. The perfect marriage between the noodle and the icy cold soup will indeed please your taste bud.


Jeollabuk-do(Jeonju-si)

The Jeonju Korean Traditional Wine Museum offers visitors the unique chance to explore the world of traditional Korean liquor and engage in related hands-on experience programs. At the museum, visitors can see the tools and machines used in the making of alcohol and get a closer look at the different types of Korean traditional wine. Some of the most interesting displays at the museum are the alcohol preparation room and the fermentation room. Thanks to speakers located in these two rooms, visitors are able to hear the amplified sounds of the fermentation process.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Nolboo Yuhwang Ori Jinheukgui Jamsil Branch specializes in yuhwang ori jinheukgui (Grilled Herb and Mineral-fed Duck Wrapped in Mud) and smoked whole barbecue duck served with wine or other types of alcoholic beverages. You need to make a reservation because it takes hours to cook a duck in clay. The restaurant has rooms for group dining.


Busan(Haeundae-gu) , Haeundae

BEXCO (92,761m²) is a large international exhibition/convention center with eight floors (1BF-7F). It offers spacious exhibition halls as large as three football fields combined, multi-purpose halls, and outdoor exhibition halls. Equipped with advanced equipment, the convention center is ideal for holding international exhibitions, meetings, concerts, or sporting events.Events in BEXCO include Group Drawings for the 2002 FIFA World Cup Korea-Japan, 2003 ICCA Annual Conference, 2004 ITU Asia, and 2005 APEC Summit. In addition to outstanding facilities, BEXCO offers comprehensive service packages linking business, marketing, and tourism.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Located at the corner of Seoul's busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western style buildings that add to the uniqueness of the surrounding scenery. Deoksugung Palace originally belonged to Wolsandaegun (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon Dynasty. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave the palace the name Gyeongungung in 1611. Afterwards, the name was then changed back to its orginal title of Deoksugung. Upon entering Deoksugung Palace and Daehanmun, visitors will cross the wide bridge of Geumcheon. The king's carriage would pass over this bridge during ancient times. The Beopjeon Building Junghwajeon is very stately, revealing its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo, who both ascended to the throne here. The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king. Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace. The East Wing served as the king’s room, and the west wing was for the queen. Jeonggwanheon was the first western style building built in the palace, completed in 1900. Go Jong enjoyed drinking coffee and spending his free time here. The back of the building had secret passageways to the Russian Emissary, which still exist today. Seokjojeon is the other western-style building that still remains in Deoksugung, and it was in the process of being built by a British man for his company, when in 1905 the property rights were transferred to Japan. It was finally completed in 1910. After Gojong’s death, Seokjojeon became a Japanese art gallery open to the public. After the Korean Declaration of Independence, the American-Russian joint commission was held here as well in May 1946. The east wing of Seokjogwan building now serves as a palace treasure exhibition, and the west wing is used as part of the National Modern Art Center. The Junghwajeon (Junghwa Hall) was the center of politics during the period of Daehanjeguk (the Great Korean Empire) and served as the backdrop to critical discussions on national affairs among the country’s leaders. The elaborateness of the hall’s interior is said to reflect the confidence of King Gojong (26th king of the Joseon Dynasty, r. 1863-1907) in his ability to effectively lead the country into the 20th century. One of the most striking parts of the building is the pair of dragons that decorates the canopy above the throne of the king. These dragons can also be seen on the ceiling of Junghwajeon and were representative designs of Deoksugung Palace, the imperial palace at that time. Though the Junghwajeon was originally built in 1902 as a multi-roofed building, it was redesigned as a single-roofed building in 1906 after it caught on fire in 1904. In 1592, the Japanese army landed in Busan and marched to the capital of Seoul. Prior to their arrival, King Seonjo fled to Uiju, where he stayed for one and a half years. When he returned to Seoul, he had no place to stay because all of the places had been burned down during the war. So, he used this place, which was originally the residence of one of his relative’s families, as a temporary palace. Prince Gwanghaegun succeeded King Seonjo and then renamed this palace Gyeongungung. After King Gojong returned from the refuge with a Russian delegation, he chose to reside in this place. He remained at the palace even after he had been forced to hand over the throne to his son, Emperor Sunjong. The name of the palace was changed at this time to Deoksugung Palace, meaning the “palace of virtuous longevity.” The Junghwa Hall is one of the historical centers of Deoksugung Palace, which stands proudly alongside other notable buildings at the palace, such as Seokeodang, Junmyeongdang, Jeukjodang, Jeonggwanheon, Deokhongjeon, Borugak, and Jagyeokru.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

Situated in the heart of Itaewon (a popular shopping town in Seoul), this stylish hotel was opened in March 2010 after remodeling the former Itaewon Hotel. It offers unique designs and chic spaces full of urban sensibilities.Consisting of 17 floors, the hotel offers over 133 exquisite rooms, each of which showcases artistic interior designs with unique concepts. It is also full of excellent amenities: the graceful café Amiga, a members-only Private Club, and beautiful banquet rooms. Itaewon itself is a wildly popular tourist destination among international tourists in Seoul, rendering the hotel an even more attractive place to stay.


Seoul(Yangcheon-gu) , The Western Part of the Seoul

The International Seon Center, operated by the Jogye Order of Korean Buddhism, is a global templestay center where both local residents and foreign visitors alike can experience Korea’s Buddhist cultural practices. The seven-story building with three basement floors is equipped with various facilities including the Seon (Zen) practice hall, templestay hall, Great Dharma hall, and education and culture halls. The temple offers opportunities to experience traditional Korean Buddhist culture through such programs as Ganwha Seon (meditation classes), Templestay, Seon Culture Class, and temple food lectures. The regular Sunday ceremony provides a dharma talk both in Korean and English.


Seoul(Seodaemun-gu) , Yeouido・Yeongdeungpo・Mapo

Saera specializes in women's shoes. Its handmade shoes boast fashionable and meticulous designs appealing to young women. In collaboration with international designers, Saera offers trendy items and introduces European shoe sizes for increasing their accuracy and boosting comfort. Nice interior designs are also added bonus to shopping in Saera. It has become a favorite spot among international visitors.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Hannam-dong Rose Bakery is located on the first floor of the Comme des Garcons store, a world famous avant-garde brand launched by Cheil Industries.Rose Bakery is a franchise branch of the French organic bakery, All Day Brunch Bakery. Korea is the third location to open following London and Paris. Rose Bakery is more than just a place to buy bread. Visitors can enjoy simple but enjoyable European-style meals, deserts and beverages made from fresh ingredients just as in the Paris shop.Customers are greeted with a large kitchen immediately upon entry. Many of the produce used in their recipes are displayed on the counters for customers to peruse. Salads, pizza, quiche, and scones are all prepared daily with organic ingredients. Some of the more popular items are the salad selections which vary everyday.