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Seoul Museum of Art
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Seoul Museum of Art (SeMA) is a Korean modern art museum conveniently located in the Deoksugung Palace area near Jeongdong Theater (traditional performances) and Nanta Theater. SeMA is a 3-story building with 6 exhibition halls, a lecture hall for educational programs, and a library where art-related books, magazines, and visual reference materials are available to the public. In one of the exhibition halls is a permanent collection titled "The Soul of Chun Kyung Ja," an exhibition of the works of the famous Korean artist Chun Kyung Ja. An art museum popular among both locals and visitors, SeMA holds internationally renowned exhibitions twice a year and has hosted Chagall, Matisse, Picasso, Van Gogh, Pompidou, and many other famous collections.

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Hotel Samjung
Seoul(Gangnam-gu)

Established in 1978, Hotel Samjung is a top accommodation in Seoul. In addition to 159 guestrooms, the hotel has five in-house restaurants and bars, as well as various convenience facilities including banquet halls, a spa and a business center. Moreover, there is a garden designed to provide haven from the hustle and bustle of city life.

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Imperial Palace Hotel
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Imperial Palace Hotel first opened on September 18, 1989, starting as a first grade hotel and becoming a superior deluxe hotel after 10 years in June, 1999. The hotel has remained the pride of the Korean hotel industry thanks to its effective management and improving domestic capital. In 2005, it carried out a large-scale remodeling project to enlarge its size to resemble luxurious European hotels, including a large-sized lobby, convention center that can accommodate over 1,000 visitors, classical wedding hall, and 450 various-type rooms. The hotel is part of a chain, along with Imperial Palace Boutique Hotel in Itaewon and Imperial Palace Hotel – Fukuoka in Japan. A new chain in Osaka is planned to open in October 2016, increasing the hotel’s standing as an international hotel brand.

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E-Mart - Guro Branch
Seoul(Guro-gu) , The Western Part of the Seoul

E-mart is a discount supermarket operated by Shinsegae Co. Ltd. E-mart Guro is a discount store located in the South-central region of Seoul.Unlike other super markets, the Guro branch is a “downtown market,” with a small garden on the 1st floor, a meeting area, a parking lot for women, and various other convenient facilities. Popular items include foods, general household items, appliances, and recently, E-mart Pizza has become very popular. Specially popular amongst foreign shoppers is the liquor section, clothing section and kitchen appliances.

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JDC Duty Free - Jeju Airport Branch
Jeju-do(Jeju-si) , Former Jeju

Tailored to the needs of domestic and international tourists, JDC Duty Free offers a variety of luxury brand items, alcoholic beverages, and cigarettes. Customers can also place orders at JDC Duty Free before their visit. A wide range of currencies (KRW, USD, JPY and more), credit cards, and traveler's checks are welcomed. The JDC Duty Free shop is especially perfect for travelers who have plenty of time before their departure.

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Butterfinger Pancakes Gangnam Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Butterfinger Pancakes is a specialty waffle and pancake shop. They offer a variety of waffles and pancakes, so it is very popular place to have brunch. Arrive early to ensure a spot.  

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Union Star Bowling Alley
Seoul(Seongdong-gu) , The Eastern Part of the Seoul

A quick walk from exit 4 of Seongsu Station, visitors in Seongsu-dong will be able to find Union Star Bowling Club. Located on the basement of a red-brick building, the venue is often visited by a number of Hallyu stars including Kim Soo-hyun (who was recently on Infinity Challenge to test his bowling skills), G-Dragon and the members of former girl-group 2NE1. Bowling pins signed by the Hallyu stars are proudly displayed throughout the venue. A unique aspect of Union Star Bowling Club is that it is divided into two floors. The first basement floor is Rock Bowling Alley featuring ten lanes. Dimly lit with pink and blue florescent lights, it functions as a bowling-pub serving a wide selection of domestic and imported beer. Club music gets the energy going while darts and video games are available for those waiting for their turn. The second basement floor is General Bowling Alley offering twelve lanes. Opening from 11am, the whole floor is brightly lit and modestly decorated. Visitors to the Union Star Bowling Club should ask about the Red Pin Game event: anyone who scores a strike when a red pin appears as the head pin will receive a free bottle of beer.  

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Hard Rock Cafe Seoul
Seoul(Songpa-gu) , Jamsil(Lotte World)

Hard Rock Cafe Seoul is located at the iconic Lotte World Mall in Jamsil, one of Seoul's greatest new landmarks. Enjoy an unobstructed panoramic view of Seoul and Seokchon Lake from your table.The restaurant even has a retail shop as your enter, as well as a bar and live performances from house bands as well as other well-known international and local musicians. The posh restaurant boasts various cuisines, from their legendary home-made burgers to exquisite Korean inspired dishes hand crafted by internationally renowned chefs. The shop sells world famous Hard Rock merchandise, such as various collectibles and T-shirts.Philanthropy is a big part of Hard Rock culture. Some of the biggest names in music, such as Bon Jovi, John Lennon, Shakira, and Green Day, have participated in their Signature Series T-shirt and pins program. A large part of the proceeds from these items go to the artist’s favorite charity. The latest Signature Series collection was designed by 7-time Grammy Award winning artist Rihanna! High ceilings, a stage for live music, a dance floor, and state-of-the-art music equipment come together to create an unforgettable memory for you.

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Ttukseom Hangang Park
Seoul(Gwangjin-gu) , Gangnam・Samseongdong(COEX)

Ttukseom Hangang Park was a famous resort site even before its rebirth as part of the greater Hangang Park. The park consists of various amenities: music fountains, a riverside square, a rose garden, playground, and a nature learning center.Overlooking Hangang River, the Riverside Square is the venue for a diversity of cultural events and performances. Using a technology in which light is bounced off the water, the 'water screen' (installed on the main stage in the square) shows movies or cartoons from 20:00 to 22:00 during the holidays.The park boasts an exquisite cultural complex called Jabeolle (J-Bug), offering plenty of art and rest facilities as well as a magnificent view of the Hangang River. Conveniently located near Ttukseom Resort Station, Jabeolle houses a café, tea house, and gift shop, as well as exhibitions by media artists.Ttukseom Hangang Park is open all year round and has a variety of attractions that change with each season. During the summer months, visitors can enjoy the thrill of windsurfing, waterskiing, and motor boating. In the spring and fall, the park has a number of seasonal flower exhibitions. In winter, sledding and skating await.In addition, the park offers facilities for X-Games, artificial rock climbing, cruise ships, a Saturday Flea Market, a nursing mothers’ rooms, and women's lounges, making it a popular place for Seoul citizens. 

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Itaewon Special Tourist Zone
Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.

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