Jungang Shopping Center boasts diverse items for women. Its first floor is devoted to shops selling women's clothing and accessories with colorful designs, appealing to female customers.The second floor houses shops selling folk crafts and tradtional crafts, popular among international tourists. It also deals with bedding items, handicrafts, linen and cotton items, and tradtional wedding items.

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade.   Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!

Located in Samcheong-ro, Jongno-gu, Seoul, Saint James Samcheong opened in July 2016. With its large, transparent glass façade, the store is very much a part of the tranquil, sophisticated atmosphere and sunlight of the Samcheong-dong street. Evocative of the marine look, the interior highlights the cool colors and displays. Along with products from Saint James (France), the store sells imported brands like Buddy (Japan), Veja (France), Soludos (U.S.A.), Bronte (Netherlands), and Butterfly Twists (United Kingdom). The single-story store comes with an entrance and an exit on both sides, making it easy and convenient for shopping even during busy hours. The brand started in 1889 at a French village near Mount Saint-Michel in Normandy. In the early days, the store specialized in sailor’s outfits – or the “marine look” – and gradually expanded as the French look gained popularity around the world.

Lee Seo Youn seeks hanbok that blends both traditional Korean and western designs. It not only weaves fabrics for its own hanbok, but dyes them as well. The main items cover party dresses, wedding dresses, ornaments, cushions, and sitting cushions. Lee Seo Youn, the owner of the store, was responsible for clothing and ornaments shown in the Korean soap opera, Iljimae and her works have appeared in many soap operas, traditional Korean dance performances and fashion shows as well.

O Hui is a Korean cosmetic brand by LG Household & Health Care. It is a high-quality brand perfect for those with sensitive skin. Launched in 1997, O Hui quickly gained popular and has become more famous than many other international brands in Korea.

The Mia branch of the Lotte Department Store (one of the top department store chains in Korea) opened its doors in June 2006 and has since become a representative cultural space of the Gangbuk area. Complete with a community center, a massage parlor (Relax Shop), a family lounge, a café style rest area, and various other convenient facilities, the Lotte Department store is more than just a shopping complex. Among its large selection of goods ranging from electronics to furniture, the food, clothing, and cosmetics sections are especially popular among shoppers.

Frisbee is the largest Apple premium reseller in Korea. iPhones, iPads, iMacs, Magic Trackpads, Magic Mouses, Mac Minis, Mac Pros, and a wide assortment of other Apple products are on display for customers to test out before making their purchases. Serious shoppers can visit customer service on the 3rd floor for additional information and shopping consultation.Frisbee Geondae is conveniently located right in front of Konkuk University Station, inside the Star City Mall. Inside the mall is the Lotte Department Store, E-mart, Lotte Cinema, a food court, and restaurants.

LG Electronics is a top-notch electronics brand around the world. This shop is the only store directly run by the company in Yongsan where every electornics known can be found. It boasts virtually every item produced by LG Electronics. Located nicely in I'Park Mall, it is a wildly popular spot among international visitors.

Queen Plaza offers diverse items for people with varying ages from children to seniors. Consisting of many shops, it is particularly popular among families. Its third floor boasts high-quality clothing and accessories.

French & New York Sole is decorated with pinkish interior desings and unique block interiors. It specializes in flat shoes that emphasize sophisticated, romantic feel of young women seeking their own life styles. Items in the shop are not only colorful, but also comfortable to wear. The brand sponsors Brown Eyed Girls and many other celebrities.