The Dongdaemun Fashion Town was slowly developed by Cerestar, Doota, Migliore, Pyounghwa, and wholesalers settling in Dongdaemun. Not only do Koreans shop in these areas, but visitors from Japan, China, Russia, and other countries have been known to frequently shop at both wholesale and retail stores here. The Hyeyang Elysium operates a special order shop (on floor G) for its foreign customers. There are also airport shuttle buses available to further attract more customers visiting from abroad. The merchants of the Hyeyang Elysium have plenty of knowledge in the latest fashions, as they personally research the fashion markets of Japan, Taiwan, and Hong Kong.

Located in Samcheong-ro, Jongno-gu, Seoul, Saint James Samcheong opened in July 2016. With its large, transparent glass façade, the store is very much a part of the tranquil, sophisticated atmosphere and sunlight of the Samcheong-dong street. Evocative of the marine look, the interior highlights the cool colors and displays. Along with products from Saint James (France), the store sells imported brands like Buddy (Japan), Veja (France), Soludos (U.S.A.), Bronte (Netherlands), and Butterfly Twists (United Kingdom). The single-story store comes with an entrance and an exit on both sides, making it easy and convenient for shopping even during busy hours. The brand started in 1889 at a French village near Mount Saint-Michel in Normandy. In the early days, the store specialized in sailor’s outfits – or the “marine look” – and gradually expanded as the French look gained popularity around the world.

Jungang Shopping Center boasts diverse items for women. Its first floor is devoted to shops selling women's clothing and accessories with colorful designs, appealing to female customers.The second floor houses shops selling folk crafts and tradtional crafts, popular among international tourists. It also deals with bedding items, handicrafts, linen and cotton items, and tradtional wedding items.

Lee Seo Youn seeks hanbok that blends both traditional Korean and western designs. It not only weaves fabrics for its own hanbok, but dyes them as well. The main items cover party dresses, wedding dresses, ornaments, cushions, and sitting cushions. Lee Seo Youn, the owner of the store, was responsible for clothing and ornaments shown in the Korean soap opera, Iljimae and her works have appeared in many soap operas, traditional Korean dance performances and fashion shows as well.

O Hui is a Korean cosmetic brand by LG Household & Health Care. It is a high-quality brand perfect for those with sensitive skin. Launched in 1997, O Hui quickly gained popular and has become more famous than many other international brands in Korea.

The Mia branch of the Lotte Department Store (one of the top department store chains in Korea) opened its doors in June 2006 and has since become a representative cultural space of the Gangbuk area. Complete with a community center, a massage parlor (Relax Shop), a family lounge, a café style rest area, and various other convenient facilities, the Lotte Department store is more than just a shopping complex. Among its large selection of goods ranging from electronics to furniture, the food, clothing, and cosmetics sections are especially popular among shoppers.

Frisbee is the largest Apple premium reseller in Korea. iPhones, iPads, iMacs, Magic Trackpads, Magic Mouses, Mac Minis, Mac Pros, and a wide assortment of other Apple products are on display for customers to test out before making their purchases. Serious shoppers can visit customer service on the 3rd floor for additional information and shopping consultation.Frisbee Geondae is conveniently located right in front of Konkuk University Station, inside the Star City Mall. Inside the mall is the Lotte Department Store, E-mart, Lotte Cinema, a food court, and restaurants.

LG Electronics is a top-notch electronics brand around the world. This shop is the only store directly run by the company in Yongsan where every electornics known can be found. It boasts virtually every item produced by LG Electronics. Located nicely in I'Park Mall, it is a wildly popular spot among international visitors.

French & New York Sole is decorated with pinkish interior desings and unique block interiors. It specializes in flat shoes that emphasize sophisticated, romantic feel of young women seeking their own life styles. Items in the shop are not only colorful, but also comfortable to wear. The brand sponsors Brown Eyed Girls and many other celebrities.

Queen Plaza offers diverse items for people with varying ages from children to seniors. Consisting of many shops, it is particularly popular among families. Its third floor boasts high-quality clothing and accessories.