Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Consumers in their 20s to 30s are frequent visitors to Gangnam Station Underground Shopping Center.The mall is located in Gangnam Station of Seoul Subway Line 2, and consists of all the latest fashion trends. It is also an ideal place to just browse the shops to keep up with the so-called "Gangnam Style."The mall also has a rest area called Herb Plaza, where shoppers can take a rest from their shopping.


Seoul(Jongno-gu)

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using Korean traditional patterns. Every product is handicrafted, delicate, and elegant. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar in which international tourists can learn how to make embroidered crafts.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Boon the Shop is a fashion select shop that has a passion for direct marketing lesser-known designer brands, and discovering new and talented designers. The shop’s exterior is designed to look simple/minimal; this makes/compliments the shop’s interior design, which is also quite simple/modern. As well, among the fashion select shops, Boon the Shop experiments with the most diverse art projects. The shop hosts its “Fashion Walk,” event biannually. The event showcases contents on art/fashion within their chosen themes/categories that has gained the most attention from the public. One of the unique features about the, “Fashion Walk,” event is that you can enjoy many types of cultural contents on fashion, the arts and more, showcased within just one place. Not long ago, there was a launch event that took place at the shop for the new art project called, “CCRT AEROSPACE,” which has been created by a brand/company named, “Studio Concrete.” Studio Concrete is a company/brand currently known for having the actor Yu Ah In as their art director. Celebrities that are known as the, “Fashionistas,” or known as the iconic figures in the entertainment business such as G Dragon, Go So Young, Kim Hee Sun, and etc. are some of the frequenter/regular clients of Boon the Shop.  


Seoul(Jung-gu) , Myeongdong

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.


Seoul(Jung-gu) , Myeongdong

Kumkang is a representative shoe brand of Korea (sneakers, casual shoes, etc.) that is gradually expanding its product line to include accessories and clothing.The Kumkang branch located on Myeongdong Street is frequented by international visitors and offers larger sized shoes (at the plus-size section) and an after service center (4F). Some of the bestsellers at the branch are Regal products, a sub-brand of Kumkang.


Seoul(Mapo-gu) , Hongik-University-Area

Frisbee is the largest Apple Premium Reseller in Korea with several branches nationwide. Popular items among the young crowds of the Hongdae area include iPhones and iPads and their various accessories. The Customer Service Center is located on the third floor.


Seoul(Jongno-gu) , Insadong・Jongnon

Sewoon Electonics Department Store was famous for electronic goods as the sole electronic shop before Yongsan Electronics Department Store was built. The scale doesn’t meet that of Yongsan Mall but its location in the heart of downtown Seoul, as well as their 10 years of fame have worked to keep a strong customer base. The department store is divided into two parts: Areas in Jongno (‘Ga’ dong; Hyeondae and Asea) and Euljiro (‘Na’ dong) are situated between Cheonggyecheon-ro Street. Electronic devices are available in Jongno section throughout approximately 320 stores from 1 to 4 floors. On the first floor, home and lifestyle electronic goods including irons, hair dryers, telephones, razors as well as gas stoves, various heaters, kitchen tools and more are sold. On the second floor, visitors can find televisions, fridges, laundry machines, audio & video devices. On the third floor, newlyweds can buy their electronic goods and appliances for the kitchen. Also, computers and related devices and parts are available on the fourth floor. It offers relatively cheap prices compared with electronic goods sold at Yongsan.  


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

As a branch store of the online shopping mall Bagazimuri, off-line store Bagazimuri on Garosu Street in Sinsa-dong offers colorful women's clothing, shoes, handbags, and accessories. The store receives new products every day. The store walls are decorated with fascinating works by young artists. It also provides plenty of fancy goods with distinctive designs. 


Seoul(Jung-gu)

At Jungbu Market, a wide assortment of dried food such as laver, seaweed, anchovies, yellow corbinas, squid, pollack, and dried filefish fillets are available at low prices. Known for both wholesale and retail sales, Jungbu Market offers goods at prices 20-30% lower than those found at other markets. Each store only sells one or two types of seafood products, allowing for easy price comparison and top quality goods. Popular products include dried filefish fillets, laver, and Pollack. As of late, processed food has also started to make its way into the market. The market is also a popular site for buying food items used in ancestral rites and general home goods. The market opens at 4am and most stores close around 5pm. By 6pm the market grounds are quiet and inactive, so make sure to go before 3pm so that you have enough time to shop and look around.      


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Seoul(Jung-gu) , Myeongdong

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This particular branch is especially popular thanks to its location in Myeongdong, one of the main shopping areas in Seoul.Accessorize is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Accessorize Myeong-dong also carries accessories and products for children, so if you’re looking to buy souvenirs for children, this is the place to go.