Sewoon Electonics Department Store was famous for electronic goods as the sole electronic shop before Yongsan Electronics Department Store was built. The scale doesn’t meet that of Yongsan Mall but its location in the heart of downtown Seoul, as well as their 10 years of fame have worked to keep a strong customer base. The department store is divided into two parts: Areas in Jongno (‘Ga’ dong; Hyeondae and Asea) and Euljiro (‘Na’ dong) are situated between Cheonggyecheon-ro Street. Electronic devices are available in Jongno section throughout approximately 320 stores from 1 to 4 floors. On the first floor, home and lifestyle electronic goods including irons, hair dryers, telephones, razors as well as gas stoves, various heaters, kitchen tools and more are sold. On the second floor, visitors can find televisions, fridges, laundry machines, audio & video devices. On the third floor, newlyweds can buy their electronic goods and appliances for the kitchen. Also, computers and related devices and parts are available on the fourth floor. It offers relatively cheap prices compared with electronic goods sold at Yongsan.