Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership.
K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.