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Jingogae
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Located in Chungmuro, Jingogae (진고개) has been in business for 40 years and by word-of-mouth has become well-known for its traditional food. The most famous dishes are the bossam kimchi (rolled kimchi), galbijjim (steamed ribs), and gaejang jeongsik (seasoned raw crab).All dishes are made using traditional cooking methods and the restaurant's menu is full of many nostalgic foods, making this a great restaurant option for international visitors hoping to experience the true flavors of Korean cuisine.

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Myeongdong Hamheung Myeonok
Seoul(Jung-gu) , Myeongdong

Myeongdong is one of the areas of Seoul known for its floating population of temporary residents and tourists. Few restaurants in this part of town have a history of more than 30 years. One of the few that does and has remained a permanent fixture in Myeongdong is Hamheung Myeonok, a Korean restaurant that has gained in popularity over the past few decades mainly through word of mouth. The restaurant is located in a more secluded part of Myeongdong, not far from the Myeongdong Cathedral and is well known for its North Korean-style naengmyeon dishes, especially its mul-naengmyeon and hoe-naengmyeon.

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Cheongdam Fashion Street
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The street from the Cheongdam Station intersection to Galleria Department Store is lined with luxury brand stores and designated as the special fashion zone “Cheongdam-dong Fashion Geori (Street). Often frequented by celebrities, the area became a popular tourist destination for Hallyu fans.

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FNC WOW
Seoul(Jung-gu) , Myeongdong

Owned by FNC Entertainment, the agency of FT Island, CN Blue, AOA, Yoo Jae-suk, and numerous other Hallyu stars, FNC WOW is a must-visit spot for all K-pop and K-show fans. Its signature drinks are the Artist Lattes featuring impressive latte art images of Jung Yong-hwa, Lee Hong-gi, and Seol-hyun. As for desserts, the café offers a variety of colorful cakes made with unique recipes. Recommended menu items include the caramel mocha, green tea latte, and fresh fruit ades.  

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Goodmorning City
Seoul(Jung-gu) , Dongdaemun

Opened in November 2008, Goodmorning City is one of the largest shopping malls in Korea. It is located near the Dongdaemun History & Culture Park Station and is directly linked to other shopping malls in Dongdaemun.The mall is comprised of 23 floors and over 700 stores, offering visitors virtually every kind of product—from fashion accessories to electronics. On the eighth floor, visitors can find a spacious food court and restaurants; on the 9th floor, Megabox Movie (a state-of-the-art movie theater with 1,680 seats). With a variety of stores and amenities, Goodmorning City is truly a comprehensive shopping mall that provides visitors with an amazing shopping and entertainment experience. 

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Din Tai Fung Korea - Myeongdong Branch
5.0/1
Seoul(Jung-gu) , Myeongdong

Din Tai Fung was introduced as one of the World’s Top 10 Restaurants by the New York Times. This restaurant chain has branches in Japan, China, Hong Kong, Singapore, Indonesia, and other Asian cities as well as in Los Angeles, USA. Handmade xiao long bao are made of fresh ingredients from Korea and top-quality dumpling stuffing. The skin only weighs 5g while the juicy stuffing weighs 16g. There are exactly 18 creases in the dumpling wrap, adding to the dish’s superb taste. The restaurant is particularly popular among tourists from Taiwan, Japan, and other Asian countries.

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Insadong Geujip
Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Geujip, located in the famous neighbourhood of Insadong, is a Korean fusion restaurant that is particularly well known for its traditional, yet unique interior. Along with “Insadong Seafood Rice,” and “Insadong Geujip On Rice”, diners can find a range of delicacies including Hanbang Bossam (Herbal Napa Wraps with Pork), Savory Seafood & Spring Onion Pancake, and Kimchi Parae Pancake on the menu.The restaurant's specialty, Geujip On Rice, a sort of Bibimbab made with a variety of seafood, vegetables and edible flowers and mixed together with rice and a red pepper paste called gochujang. The basic serving size is large enough to feed two.The restaurant is housed in an old hanok (Korean traditional house) and has been carefully renovated to preserve the house’s traditional feel. Indoor lights wrapped with hanji, Korean traditional paper, shine a soft glow over the entire dining area and add to the overall ambience. 

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Leeum, Samsung Museum of Art
Seoul(Yongsan-gu) , Itaewon・Yongsan

Leeum, Samsung Museum of Art, exhibits traditional and modern works of art by Korean and international artists. The museum itself is just as fascinating as the works of art on display, since its three buildings were designed by the internationally renowned architects, Mario Botta, Jean Nouvel, and Rem Koolhaas. MUSEUM 1 houses traditional Korean works of art, such as calligraphy, paintings, ceramic arts, and metal craftwork, while MUSEUM 2 displays modern and contemporary art by both Korean and foreign artists. On Saturday and Sunday guided tours in English are conducted at 3pm. If you plan to visit during the weekdays and wish to receive an English guided tour, you will need to call at least 2-3 days in advance to make a reservation. Audio guides in English, Japanese, and Chinese are available, which provide detailed information on the works of art. These can be rented at the museum for a small fee. This is one of the places that the "first ladies of the Seoul G20" visited during the G20 Summit in Seoul in November 2010. This attraction represents the beauty of Korea.

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Youngpoong Bookstore (YP Books) - Jongno Branch (main store)
Seoul(Jongno-gu) , Insadong・Jongnon

Youngpoong Bookstore is a bookstore that also sells gifts, small electronics, stationery and much more. It also hosts various recitals, book signings, and literary programs. The Jongno branch of Youngpoong is the nation’s largest bookstore, boasting a total area of over 10,600 meters square.The basement level of the store houses over 350,000 Korean and international books and there is also a customer service center and electronic search program where shoppers can find information on books.On the B2 floor is the “Stylish Gift Mall,” which houses various stationery items, gifts, accessories, and brand shops like Apple, Microsoft, and Samsung Digital.There is also a CD section, healthcare section, diaries, home-décor items, luxury fountain pens, Hello Kitty section, café, eateries, and much more.

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K-POP Residence Myeongdong Branch I - Goodstay
Seoul(Jung-gu) , Myeongdong

The K-POP RESIDENCE Myeongdong 1 is located in Jung-gu, the center of Korea’s landmark Myeong-dong area. The residence aims to provide the best services and facilities at reasonable prices for domestic and foreign tourists. As Myeong-dong is surrounded by large department stores, duty free shops and various shopping streets, it is known as a ‘paradise of shopping’. The surrounding tourist attractions include Namsan Mountain, Namdaemun Market, Gyeongbokgung Palace and so on. In addition, guests are recommended to sample a few of the delicious Korean dishes served in the nearby restaurants.

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