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BuonaSera
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

BuonaSera is a new well-being restaurant serving authentic Italian food, embodying the harmonization of both modern and classical cultures, fashion, and art of Italy. The restaurant was set up with the assistance of Italy's best food/restaurant/brand specialists and serves high-grade food cooked by Chef Paolo de Maria and Korea's Italian cuisine specialists. BuonaSera provides a small community expressing an Italian way of life, rather than a typical restaurant with great food and service.

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Yeongyang Center - Main Branch
5.0/1
Seoul(Jung-gu)

Yeongyang Center main branch is a 52 year-old specialty restaurant in Myeongdong. It specializes in samgyetang (ginseng chicken soup) and tongdak (roasted chicken). In 1960, Yeongyang Center has started to sell tongdak roasted on an electric rotisserie. Since then, the crisp and not-at-all greasy taste has attracted popularity among local Koreans and it has become a must-visit restaurant among foreign tourists. They use chickens provided by directly owned chicken farm and the owner of the restaurant thoroughly manages all the process of cooking even from the ingredients preparation level. Their main menus are samgyetang and tongdak. The Samgyetang features its tender meat and thick broth after boiling for 2 hours and the tongdak features crispy and not-fatty taste of the well-drained chicken. Among the menus, sansam Samgyetang stuffed with wild ginseng powder is the most be-loved menu.

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SJ. Kunsthalle
Seoul(Gangnam-gu)

SJ. Kunsthalle is an iconic place where culture and art figures meet and discuss hosting cultural events from trendy subculture to classic fine art. It has provided a wide variety of cultural platforms for exhibitions, performances, parties, fashion shows and workshops.Constructed out of 28 recycled shipping containers, it has become a special place that offers a unique variety of subcultures that a conventional white cube gallery cannot not deliver. The minimalistic interior and open-space design was employed to foster the inclusion of a wide variety of art and culture into one large space. Now it is becoming an epicenter of cultural and artistic innovation, drawing the passionate attention of trend setters from around Korea, and even internationally.

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Lotte Duty Free Shop - Main Branch
Seoul(Jung-gu) , Myeongdong

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.

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Seonunsa Temple
Jeollabuk-do(Gochang-gun)

Seonunsa Temple was built during the Baekje Dynasty (18 BC-678 AD). It was originally a very large temple, but much was lost during the Jeongyujaeran (the 2nd Japanese Invasion in 1597). Seonunsa Temple includes the treasured relics of Daeungbojeon, Manseru, Yeongsanjeon, and Myeongbujeon Pavilions, together with four additional Buddhist grottos that include Dosoram.Soenunsa Temple is famous for its camellia flowers. On the low hill behind the Daeungbojeon Pavilion, there are numerous camellia trees. In the spring, the brilliant camellias shower Seonunsa Temple in vibrant colors. These flowers, which frequently appear in literature as well, are designated as Natural Monuments. Seonunsa temple is also known for its beautiful surroundings throughout the year. In the spring, cherry blossoms, and in the summer sangsa flowers decorate the road to the Dosoram area, and fall leaves and winter sceneries are beautiful as well.The Budo Field, a gathering place for monks' relic is another must-see spot at Seonunsa Temple. There are Budo fields at other larger temples, but those in Seonunsa Temple are located in a lush grove with several small Budo towers that blend beautifully with the surrounding trees. You can also see Jinheung Cave and the huge Maaebul (rock-carved Buddha) when you visit the Dosoram area.

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Korea Mart Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Unleash Your Shopping Spirit! Dive into Korean Culture with KOREA MART! Shop the Best of Korea: Discover Unmatched Deals and Delights at KOREA MART! "Immerse yourself in the authentic cultural experience at 'KOREA MART', a shopping gem nestled in the heart of Myeongdong, Seoul – the epicenter of Korea's bustling commercial landscape. This unique emporium offers a comprehensive selection of quintessential Korean products, allowing you to discover the essence of Korea all under one roof.   Brimming with a myriad of items including foodstuffs, souvenirs, cosmetics and much more, 'KOREA MART' is renowned for its astounding affordability. Here, you'll find a panoply of sought-after products at unbeatable prices, discounted from 30% up to an incredible 80%. The cost-effective value doesn't compromise on quality, ensuring that you can secure the finest Korean merchandise without breaking the bank. Step into 'KOREA MART' and find yourself in a vast expanse of popular Korean goods – from mouthwatering snacks, bread, ramen, kimchi, beverages and chocolates to a wide array of cosmetics, socks, and even Korean seaweed known as 'gim'. Each corner of the store unveils a unique characteristic, turning your shopping trip into a voyage of delightful exploration. If you seek an unforgettable retail experience, 'KOREA MART' is an unmissable destination on your list.   It's particularly noteworthy that 'KOREA MART' is a perfect haven for international visitors looking for keepsakes to encapsulate their Korean memories. Whether you're in search of handicrafts that echo traditional Korean culture or fashionable items capturing the zeitgeist of contemporary Korea, you'll find a treasure trove of options waiting for you. If you're planning a trip to Korea, a visit to 'KOREA MART' in Myeongdong is a non-negotiable itinerary addition. This isn't just a place for retail therapy, but a cultural immersion zone that will enrich your journey to the Land of the Morning Calm.   'KOREA MART' awaits your visit with a diverse range of affordable yet top-quality products. Each item on display is a testament to Korean charm, and shopping here isn't just about acquiring goods but rather enhancing your understanding of Korean culture and lifestyle. 'KOREA MART' transforms a simple act of purchase into a valuable cultural enlightenment experience. In a nutshell, 'KOREA MART' is your one-stop-shop to experience, explore and embrace the soul of Korea. So don't just shop, come and discover Korea at 'KOREA MART' – Where Culture Meets Commerce."

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Ssamzigil (쌈지길)
Seoul(Jongno-gu) , Insadong・Jongnon

Ssamzigil, a shopping mall specializing in crafts that opened on December 18, 2004, has been called the "New Insa-dong within Insa-dong." The many shops gathered here sell everything from luxury traditional crafts to modern artworks that still manage to convey Korean charm in their designs. The mall also has a food court with restaurants and cafes selling popular Korean dishes.

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Lotte Duty Free Shop - Lotte World Tower Branch
Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte World Tower Duty Free Shop sits on the 10th floor of the Lotte Department Store located in Jamsil, Seoul. This area stands as a large-scale tourist attraction that provides everything from an amusement park to a folk museum (Lotte World Amusement Park, Folk Museum, Seokchon Lake, Lotte Hotel, Lotte Department Store, etc.). The Lotte World Duty Free Shop attracts shoppers from all over the world as it has more than 400 famous brands (Louis Vuitton, Hermes, GUCCI, Cartier, Chanel and many more) to choose from as well as newly added "Star Avenue" experience zone featuring many of hallyu stars are drawing more attentions.More brands are found here en.lottedfs.com

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Abai Village
Gangwon-do(Sokcho-si)

The village of Cheongho-dong is now the hometown to many people of North Korean ancestry and is commonly referred to as ‘Abai village.’ The word ‘Abai’ comes from the Hamgyeong-do Province dialect meaning ‘an aged person.’ Many elderly people fled to Cheongho-dong from North Korea during the Korean War; the large number of older residents resulted in the town’s current nickname.The streets of Cheongho-dong are lined with small Korean houses reminding many of Seoul in the 1970s. The simple nature of the town and quietness of the sea make for a unique atmosphere in Cheongho-dong. This area became extremely popular after the Korean drama ‘Gaeul Donghwa’ (Autumn in My Heart) was filmed here. In the drama, the lead actress’s mother had a supermarket in Cheongho-dong. Nearby the supermarket the lead actress often took a boat, which has now become a popular attraction for tourists. Holding up to 35 people, this ‘Gaetbae’ boat operates on manpower (people pulling on ropes moving the boat across a waterway) and can be taken from downtown Sokcho to Cheongho-dong. When looking for a bite to eat, Abai sundae and hamheung naengmyeon are two of the most popular dishes.

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Museum of Korean Embroidery
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Korean Embroidery Museum, which was founded in 1976, is privately funded by Heo Dong-Hwa, and is a place where you can view the artistry of women from the Joseon Period. Embroidery is a picture drawn on leather or cloth using needle and thread. Displayed in this museum are about 1000 works of embroidery by women from the Joseon Period (1392-1910). You can see Buddhist embroideries, cloth wrappers, various cloths, and pleated sheets featuring traditional Korean patterns and colors. Starting with the '500 Years of Traditional Korean Embroidery' exhibition at the National Museum of Korea, the Korean Embroidery Museum has had 20 different exhibitions in many prestigious museums in Japan, the U.S, and other countries, that have garnered much praise. It has been at the forefront of running exhibits outside the country and of letting the world learn about the beauty of traditional Korean embroidery. It also publishes books about traditional embroidering methods. The museum is highly recommended for all who want to experience the beauty of traditional Korean embroidery.

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