Seoul(Jung-gu) , Sinsadong・Garosu-gil

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. A passageway for traffic is located at the east and west ends of the gate. Different from the other gates, Sungnyemun’s tablet has its name written vertically. When the first king of Joseon Dynasty, Lee Seong-Gye (reign 1335-1408), had constructed the capital city, he believed that fire will reach to Gyeongbokgung Palace as well as the capital city as Mt. Gwanaksan of Seoul is shaped like fire according to feng-shui principles. Sungnyemun’s name means fire, which is from the harmony of the Five Elements and if written vertically, the Chinese character ‘fire’ looks as if it is providing protection. This was Taejong’s (1367-1422) first son, Yangnyeongdaegun’s (1394-1462) famous writing. On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate has been re-opened to the public again as of May 4, 2013.


Jeollabuk-do(Gunsan-si)

The name of Samangeum signifies the breakwaters that enlarge and freshen the Mangyeong•Gimje Plains, famous for their fertile soil.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Kidzania, located in Jamsil, Songpa-gu, Seoul, is a unique family entertainment space especially for children age 3 to 16. The theme park provides children with a chance to experience jobs that they might want to have when they grow up! The park, which originated in Mexico and has spread throughout the world, opened its doors in Korea in February of 2010.Kidzania has a total of three floors and lets children experience over 57 different jobs. By experiencing a variety of realistic role playing jobs (all of which are included in the entrance fee) children can learn about real-life economic principles in a unique and interesting environment. Job experiences include working as a policeman, flight attendant, firefighter, or chef (uniforms are provided). When you work hard in Kidzania, you get paid in Kidzo (a virtual currency). You can put your money in the bank for your next visit or purchase goods at the department store.Kidzania mimics a real city environment, has diverse jobs, and is full of events. When there is a fire, a fireman rushes to help, and a news reporter covers the story. While 911 paramedics give first aid to fire victims, in another part of “town” delivery personnel are dropping off packages. Kidzania teaches the next generation how to live as responsible members of society and gives them an introduction to how the economy works.In order to make the environment as realistic as possible, every building, car, and tree is reduced to 2/3 its real size, helping children feel more adult-like in their new world!


Incheon(Bupyeong-gu) , Bupyeong

Bupyeong Underground Shopping Mall is divided into seven sections from A to G, and features more than 1,400 stores. Leaflets and interpretation services are provided in both English and Chinese, allowing foreign visitors to shop without language difficulties.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hyundai Motorstudio Seoul offers a great opportunity to take a look at every aspect of automobiles. Each floor is designed with different concepts, and visitors can try various experiences regarding automobiles. A children's activity zone, an automobile museum, image walls, and more await visitors.


Seoul(Jung-gu) , Myeongdong

The Lotte Duty Free Shop is located at the center of Seoul, close to popular tourism destinations such as Gyeongbokgung Palace, Mt. Namsan, Itaewon, and popular shopping areas like Namdaemun Market. The Lotte Duty Free Shop is a one-stop shopping complex providing over 30 boutiques that offer shoppers a wide range of products.  In 2001, the Lotte Duty Free Shop underwent a redesign for foreigners, allocating a separate area on the 11th floor for traditional Korean products and renovating the 10th floor with a new concept of imported products. A large parking facility is also available for customers of the Lotte Department Store and Lotte Hotel, able to provide parking for over 2,000 vehicles.


Seoul(Jung-gu) , Myeongdong

Seoul Global Cultural Center offers a program that visitors can try on hanbok, the Korean traditional costume. Also, foreign language assistance by professional consultants is available in English, Chinese and Japanese so as to provide information regarding Seoul to the foreigners.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Boon the Shop is a fashion select shop that has a passion for direct marketing lesser-known designer brands, and discovering new and talented designers. The shop’s exterior is designed to look simple/minimal; this makes/compliments the shop’s interior design, which is also quite simple/modern. As well, among the fashion select shops, Boon the Shop experiments with the most diverse art projects. The shop hosts its “Fashion Walk,” event biannually. The event showcases contents on art/fashion within their chosen themes/categories that has gained the most attention from the public. One of the unique features about the, “Fashion Walk,” event is that you can enjoy many types of cultural contents on fashion, the arts and more, showcased within just one place. Not long ago, there was a launch event that took place at the shop for the new art project called, “CCRT AEROSPACE,” which has been created by a brand/company named, “Studio Concrete.” Studio Concrete is a company/brand currently known for having the actor Yu Ah In as their art director. Celebrities that are known as the, “Fashionistas,” or known as the iconic figures in the entertainment business such as G Dragon, Go So Young, Kim Hee Sun, and etc. are some of the frequenter/regular clients of Boon the Shop.  


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Namsan Tower Hotel, a time-honored landmark of Seoul, has been renovated and reopened as ‘Banyan Tree Club & Spa’, a world leading resort hotel. Banyan Tree Club & Spa Seoul is a membership club/hotel created in Namsan, Seoul by ‘Banyan Tree Hotel & Resort,’ Singapore’s top resort brand. The new urban resort is a place where visitors can enjoy quality spa servcies while taking in a wide-open view. Banyan Tree Club & Spa Seoul consists of three buildings: the Club, the Hotel and the Festa. Facilities also include an outdoor sports center and other luxurious amenities like an outdoor pool, 23 private pools, a sauna, fitness center, golf course, tennis court, outdoor playing field, spa, and kids’ club. The 21-story hotel houses 34 Suites with a plunge pool, and 16 members-only club rooms. The 2 two-story Presidential Suites located on the top floors offer a wide-open night view of Seoul and Namsan Mountain. Banyan Tree Spa consists of five Deluxe Singles, four Deluxe Doubles and two Spa Suites. Every room has a shower and a rest area and the Spa Suite offers a special tropical rain mist.   


Jeollabuk-do(Iksan-si)

Mireuksa was the largest Buddhist temple of the ancient Baekje Kingdom (18 BC-660 AD). According to Samgukyusa (historical records published in 1281), King Mu (30th king of Baekje, in power 600-641 AD) and his wife Queen Seonhwa were said to have seen a vision of Mireuksamjon (the three Sanskrit) emerging from a large pond. At the time of their revelation, the king and queen were on their way to visit a Buddhist monk in Sajasa Temple on Yonghwasan Mountain (now known as Mireuksan Mountain). In response to their vision, the king drained the nearby pond and established Mireuksa Temple. The temple is believed to have shown the most advanced architectural and cultural skills of Baekje, Silla, and Goguryeo (the three main kingdoms at that time). Records indicate that King Jinpyeong of Silla even sent his craftsmen over to assist with the temple construction.The two main features of the Mireuksa Temple Site are the stone pagoda (Mireuksaji Seoktap) and the flagpole supports (Mireuksaji Dangganjiju). The 14.24-meter-high west stone pagoda (National Treasure No. 11) is the oldest and largest Korean stone pagoda in existence. The west pagoda currently has only six tiers, but is estimated to have originally had nine. The nine-story east stone pagoda (27.67m in x_height) was restored to its original stature in 1993 based on historical records. Other surviving landmarks include the flagpole supports (Treasure No. 236) to the south of the stone pagodas. The 395 centimeter-tall poles are estimated to have been created during the Unified Silla period (676-935 AD) and are set 90 meters apart from east to west.