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Hotel Hilltop
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hotel Hilltop is located in the central area of Seoul in Gangnam-gu, Nonhyeun-dong. In addition to its 57 guestrooms, the hotel offers a variety of subsidiary facilities such as a Turkish sauna, a banquet hall, restaurants, and a coffee shop. The hotel is conveniently located near COEX and Apgujeong Rodeo Street, making it an ideal location for guests interested in shopping.

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Ggultare (꿀타래판매점)
Seoul(Jung-gu) , Myeongdong

Known as a traditional snack enjoyed by royal families, the delicious ggultare consisits of 16,000 strands. Made of honey and malt, it is a widely popular snack among both Koreans and international tourists. Two ggultare shops in Myeong-dong and Insa-dong offer three different flavors: walnut, almond, and peanut ggultare. The unique way in which it is made has drawn media attention from abroad, causing the snack's popularity to skyrocket. The store in Myeong-dong also offers visitors a guide map of Myeong-dong along with their snack.

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The Shilla Duty Free Shop - Main Branch (Seoul)
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Shilla Duty Free Shop is located inside the Shilla Seoul Hotel. The duty free shop offers over 500 brand-name products of perfume, cosmetics, clothes, bags, watches, and jewelry of various brands, all of which can be purchased at discounted prices. Simply take Line 3 to Dongguk University Station and get out at Exit 5. You will see the Shilla Hotel right in front of you. There is a shuttle bus that runs from the Shilla Hotel entrance to the Shilla Duty Free Shop. It is free and runs from 10:00 until 20:00. For more information call +82-2-2230-3662 (Korean and English services).

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Kumkang - Jongno Branch
Seoul(Jongno-gu)

Kumkang Shoes is Korea's leading fashion retailer specializing in formal, casual and athletic footwear, as well as trendy clothing and accessories. Located in central Seoul, Kumkang Jongno is easily accessible from major shopping areas such as Insa-dong and Dongdaemun Market. Moreover, this Kumkang branch has a tailor shop that provides tailoring and repair services.

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Jeju Dongmun Traditional Market
Jeju-do(Jeju-si) , Former Jeju

Jeju Dongmun Traditional Market was established after the liberation in 1945. Due to a big fire that broke out in March 1954, the whole market and the nearby area was reduced to ashes. The market then moved to its current location and kept the original name. As one of the most popular traditional markets in Jeju, Dongmun has served countless customers, selling diverse items at inexpensive prices. 

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ARTIST CHOCOLATE Sunshine Dongdaemun Branch
Seoul(Jung-gu) , Dongdaemun

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade.   Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!

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leerheeza Hanbok Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Hanbok Museum is located across the street from Gyeongbokgung Palace main entrance ticketing booth. For this reason, it makes sense for anyone who has just completed looking around the palace to drop by this place as well to get a look at the traditional Korean clothes, if time permits. The museum only opens on the first and the third Saturday of every month, so make sure you plan your trip accordingly. The Hankbok Museum is not just a museum highlighting traditional Korean clothing, but rather it boasts all the events and the rituals people go through from birth to death, and what proper clothing they have to wear to suit their respective occasions. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, made with care and great attention to detail. All together there are roughly 300 varieties on display, and some are practical enough to be worn for daily living now. Besides hanbok, there are also ornaments and other small articles on display. You will fall in love with many of the beautiful ornaments you see. Once you have visited Gyeongbokgung Palace and Hanbok Museum, try visiting Gwanghwa-mun or Insa-dong. At Gwanghwa-mun, you can enjoy different kinds of modern Korean cultural activities, and at Insa-dong, you can experience traditional Korean art and culture.

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Repetto - Cheongdam Branch
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Repetto is a shoe brand that specializes in ballet shoes. The use of soft leather soles, light leather and detailed stitchwork make Repetto shoes extremely comfortable. Repetto Cheongdam carries flats, ZIZI shoes, ballet shoes, bags and other products for women and children.

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Gwanghwamun Gate
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Founded in 1395 by the first king of the Joseon Dynasty, Gwanghwamun is the main gate of Gyeongbukgung Palace. Roughly meaning “may the light of enlightenment blanket the world,” the name symbolizes the resounding dedication that the people of the Joseon Dynasty had in creating a new dynasty. Constructed solely out of granite, its center is an entrance that resembles a rainbow, called Hongyemun. Above that is a gate tower. Gwanghwamun holds a painful memory in Korean history. During the Japanese occupation of Korea, in order to dampen the spirits of the Korean citizens, the Japanese governing general destroyed the gate and built his own government building. The present appearance of the gate is that of 1968 when it was rebuilt using concrete, and it’s location is about 10m behind the original spot. Though Gwanghwamun is the most beautiful of the five palace gates, it was not designated by the Korean government as a national treasure because it is made purely of concrete. The government is now in the process of removing the Japanese building and restoring the palace. Gwanghwamun has its name written on a sign on the gate, and it was personally written by then-president Park Jeong-Hui. On either side of the gate you can see the word “Haetae” facing south. Haetae is a mythical unicorn-lion that is said to protect palaces from fire. According to Pungsujirisang, there was a fire around Gwanaksan Mountain, so in order to protect the palace from fire from the mountain, these fire-eating Haetaes were put beside the gate.  

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Myeong-dong Tourist Information Center
Seoul(Jung-gu) , Myeongdong

Myeong-dong Tourist Information Center provides information on travelling, shopping, attractions and more in Seoul. Visitors can also try on hanbok and hangeul stamp experience as well as visit a gift shop.

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