Boon the Shop is a fashion select shop that has a passion for direct marketing lesser-known designer brands, and discovering new and talented designers. The shop’s exterior is designed to look simple/minimal; this makes/compliments the shop’s interior design, which is also quite simple/modern. As well, among the fashion select shops, Boon the Shop experiments with the most diverse art projects. The shop hosts its “Fashion Walk,” event biannually. The event showcases contents on art/fashion within their chosen themes/categories that has gained the most attention from the public. One of the unique features about the, “Fashion Walk,” event is that you can enjoy many types of cultural contents on fashion, the arts and more, showcased within just one place. Not long ago, there was a launch event that took place at the shop for the new art project called, “CCRT AEROSPACE,” which has been created by a brand/company named, “Studio Concrete.” Studio Concrete is a company/brand currently known for having the actor Yu Ah In as their art director. Celebrities that are known as the, “Fashionistas,” or known as the iconic figures in the entertainment business such as G Dragon, Go So Young, Kim Hee Sun, and etc. are some of the frequenter/regular clients of Boon the Shop.