The Shilla Duty Free Shop is located inside the Shilla Seoul Hotel. The duty free shop offers over 500 brand-name products of perfume, cosmetics, clothes, bags, watches, and jewelry of various brands, all of which can be purchased at discounted prices. Simply take Line 3 to Dongguk University Station and get out at Exit 5. You will see the Shilla Hotel right in front of you. There is a shuttle bus that runs from the Shilla Hotel entrance to the Shilla Duty Free Shop. It is free and runs from 10:00 until 20:00. For more information call +82-2-2230-3662 (Korean and English services).

Unlike many other traditional markets, Kwangjang Market has preserved its rich history and maintained the feel of a traditional market, shying away from modernization. Operated by kind-hearted merchants that embody the warmth of the Korean people, the market is a great place to eat delicious food and purchase various items at inexpensive prices.Hanbok shops in Kwangjang Market focus on traditional hanbok rather than modernized hanbok, which are said to be more practical than their traditional counterpart. Beautiful hanbok are available at 30% off their average asking price.

E-mart is a discount supermarket operated by Shinsaege, a department store franchise. Unlike other E-mart branches, E-mart Sindorim does not carry as many electronics and appliances, as it is located inside Techno Mart, which specializes in the sales of electronics. Instead, the branch features larger groceries and household items sections.

Lotte Department Store is one of Korea's major department stores, and Lotte Department Store Gwangbok Branch is especially popular for being the first seaside department store in the country. Located between downtown Busan and the beach, it is scheduled to become Lotte Town by 2017.The department store carries various domestic and international brands, as well as houses various entertainment facilities. Lotte also manages various fast-fashion retailers like Uniqlo, Zara, Mango, and Gap. Numerous high-tech gadgets like the latest smartphones, DSLR cameras, computers and more can all be found and browsed in one location.One of the major features of the Lotte Department Store at Gwangbok is The Editing Shop, which displays fashion trends and styles selected specially by famous designers.The world’s largest indoor musical water fountain, registered in the Guiness World Book of Records, can be found inside. Additionally, the rooftop park, which is the largest in Korea, offers a great view of the entire city of Busan.  The rooftop alone can be a popular tourist attraction.3-hours of free parking offered with purchases of 50,000 won or higher. 

styleNANDA is the offline store of a leading online company specializing in women's fashion. The store sells a variety of women's fashion items.

Gru is a shop dedicated to the promotion of Fair Trade items. Items in Gru are made by women living in impoverished areas in Asia. These environment-friendly clothing and daily use items are paid with fair prices to help the economic independence of the women. Over 300 Fair Trade items include clothing, handmade items, food, and daily use itmes. In the store, visitors will find meticuously-made shawls, patchwork scarves, and organic cotton tunics in a rainbow of colors.

Chic and Chick boasts cosmetics without surfactants (surface active agents). Products in Chic and Chick use only natural ingredients, minimizing the possiblity of skin irratation. Their main products include natural handmade soaps, hair packs, and body cleansing products. The store itself is exceptionally well-managed, providing maximum comfort to customers. 

The Hyundai Department Store Cheonho Branch, located in Seoul Gangdong-gu Cheonho 2-dong, boasts being one of the largest department stores in Korea by size, standing tall with seven basement floors and thirteen floors above ground. The Hyundai Department Store plays as a landmark shopping attraction of the Gang-dong region, boasting a wide selection of products and friendly services.The department store is closed one Monday a month, so be sure to check the official homepage for exact closing dates. Store hours are from 10:30am to 8:00pm, providing everything from fashion apparels and accessories to sportswear.

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.