E-mart is a discount supermarket operated by Shinsegae Co. Ltd. E-mart Guro is a discount store located in the South-central region of Seoul.Unlike other super markets, the Guro branch is a “downtown market,” with a small garden on the 1st floor, a meeting area, a parking lot for women, and various other convenient facilities. Popular items include foods, general household items, appliances, and recently, E-mart Pizza has become very popular. Specially popular amongst foreign shoppers is the liquor section, clothing section and kitchen appliances.

Located around Nam Insa Madang, Insa Korea specializes in traditional Korean crafts at reasonable prices. As a main shopping center in Insa-dong, the shop offers virtually every type of Korean crafts and souvenirs.

Targetting middle-aged customers and senior citizens, Isae only uses chemical-free fabrics. Natural fabrics and dyeing characterize clothing in Isae along with functional comfort. Both modern and hanbok (traditional Korean clothing) styles are available.

Located in the heart of the Namdaemun Market (the largest wholesale market in Korea and a popular tourist attraction), Samick Fashion Town is home to 1,500 shops, spread among 15 floors (B5F-10F). Opened in 1985, this giant, one-stop shopping destination offers shoppers virtually everything: from clothing (women’s, men’s, and children’s) and shoes to accessories for wholesale merchants and individual shoppers.The Samick Fashion Town is particularly known for its large children's section (called Seoul Won Children’s Clothing) on the first floor and its giant shoe mall on the sixth that is unlike any other shoe store in Namdaemun Market. On the ninth floor is the food court and on the first basement level at MBIC Mall, visitors can find character products related to some of their favorite Hallyu stars. Character items include (but are not limited to) cushions, notebooks, mugs, t-shirts, postcards, stickers, mobile phone screen cleaners, and mechanical pencils featuring the comedians from Muhan Dojeon (Infinity Challenge) and other popular stars. 

Lee Seo Youn seeks hanbok that blends both traditional Korean and western designs. It not only weaves fabrics for its own hanbok, but dyes them as well. The main items cover party dresses, wedding dresses, ornaments, cushions, and sitting cushions. Lee Seo Youn, the owner of the store, was responsible for clothing and ornaments shown in the Korean soap opera, Iljimae and her works have appeared in many soap operas, traditional Korean dance performances and fashion shows as well.

Landrover is a casual sub-brand of Kumkang Shoes.The Landrover branch in Myeongdong is located in a major tourist area and is comprised of three floors. The branch is frequented by Japanese and Chinese tourists and boasts casual shoes, sandals, and boots as its best-selling items.

Beautiplex offers diverse brands from both Korea and abroad. Main brands include Isaknox, Sooryehan, Cathycat, Vonin (men's cosmetic brand), Laha, Carezone, Beyond, Nansb. The last four brands can only be purchased at Beautyplex. Customers can get their skin diagnosed by professional shop assistants. 

Central City, located in Banpo-dong, Gangnam-gu, is a high-end lifestyle cultural complex that is often thought of as “a city in the city.” Main landmarks at the complex are Shinsegye Department Store, Marriott Hotel, Central Park, and Millennium Hall, which is mainly used as a venue for weddings and other large events. Convenient facilities include banks, hospitals, investment banks, a post office and a large parking lot. The Central City building is not only praised for its advanced architecture, but has also become a main hangout spot for Korean youth. In particular, Marquis Plaza (a high-end luxury shopping mall), Synnara Record music store, Youngpoong Bookstore, and Central 6 (a multiplex theater), and the high-tech arcade are attract the younger generation, especially on the weekends. The entire area of Central City measures 430,000㎡(approximately 130,000 pyeong) and is one of the largest single buildings in the country. Over 200,000 people pass through Central City each day, as it is part of a major subway station (Express Bus Terminal Station) and express bus terminal.

Opened in September 2008, Cartier Maison is the largest store in Korea offering Cartier collections. It is equipped with a customer service center and an atelier dealing with special orders.

Biker Starlet offers diverse bags with unique designs that can be carried to cocktail parties and clubs. The designers of Biker Starlet are involved in the entire production process, so customers can be guaranteed high-quality, innovative items. The shop is a must-visit for those looking for colorful, luxurious leather items.