E-mart is a discount supermarket operated by Shinsegae Co. Ltd. E-mart Guro is a discount store located in the South-central region of Seoul.Unlike other super markets, the Guro branch is a “downtown market,” with a small garden on the 1st floor, a meeting area, a parking lot for women, and various other convenient facilities. Popular items include foods, general household items, appliances, and recently, E-mart Pizza has become very popular. Specially popular amongst foreign shoppers is the liquor section, clothing section and kitchen appliances.