The Shilla Duty Free Shop is located inside the Shilla Seoul Hotel. The duty free shop offers over 500 brand-name products of perfume, cosmetics, clothes, bags, watches, and jewelry of various brands, all of which can be purchased at discounted prices. Simply take Line 3 to Dongguk University Station and get out at Exit 5. You will see the Shilla Hotel right in front of you. There is a shuttle bus that runs from the Shilla Hotel entrance to the Shilla Duty Free Shop. It is free and runs from 10:00 until 20:00. For more information call +82-2-2230-3662 (Korean and English services).

The Hwanghakdong Flea Market is an extensive used-goods market with over 500 shops. The flea market is also popularly known as the ‘Doggaebi (Korean folk creature) Market’ and ‘All-Things Market’ due to its variety of goods ranging from antiques to interior furnishings. Hence, the Hwanghakdong Flea Market is a famous destination among many foreigners. In the past, the Hwanghak-dong Flea Market was the nation’s trade center for antique goods, and now, the market offers a wide variety of products ranging from cameras, refrigerators, washing machines and TVs to old money, antique paintings, cosmetics, clothes, Buddha statues and more. The flea market sells used goods as well as new ones. Not to worry though, as all used products have been renewed and repaired with a 50% markdown, while new products can be purchased at 20-30% off the retail price. The Hwanghakdong Flea Market is divided into five sections. First, a one-storey building holds a variety of shops selling old books, electronics, and videos. Second, the alleyway between Samil Apartments 15-dong and 16-dong near Cheonggyecheon 7-ga Street is known as the antique street. Electronic stores are gathered in the area behind Samil Apartment 13-dong and the Seongdong Technical High School all the way to Samil Apartment 17-dong, selling TVs, refrigerators, car stereos, air conditioners, video games, and more. Finally, the machinery stores are located on the second street of Jungang Market. The flea market is generally open from 9am to 7pm, with the exception of the electronics district which is open until 10pm.    

Mucha is a premium jewelry company owned and operated by Kim Jeong Ju, a renowned gemologist, jewelry designer and jewelry coordinator. The store carries fine jewelry under three brands - Mucha, Kiss by Mucha, and Mucha Arno, and offers custom-design services as well. Meanwhile, Mucha jewelry has been worn by many celebrities, and featured in many Korean dramas.

The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  

U:US is a fashion mall popular among retailers and international buyers. The spacious interior gives the feeling of shopping outdoors in an open marketplace.With remodeling construction having taken place in May 2010, the mall features the latest interiors and modern designs for a convenient shopping experience.

Kumkang is a representative shoe brand of Korea (sneakers, casual shoes, etc.) that is gradually expanding its product line to include accessories and clothing.The Kumkang branch located on Myeongdong Street is frequented by international visitors and offers larger sized shoes (at the plus-size section) and an after service center (4F). Some of the bestsellers at the branch are Regal products, a sub-brand of Kumkang.

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.

Unleash Your Shopping Spirit! Dive into Korean Culture with KOREA MART! Shop the Best of Korea: Discover Unmatched Deals and Delights at KOREA MART! "Immerse yourself in the authentic cultural experience at 'KOREA MART', a shopping gem nestled in the heart of Myeongdong, Seoul – the epicenter of Korea's bustling commercial landscape. This unique emporium offers a comprehensive selection of quintessential Korean products, allowing you to discover the essence of Korea all under one roof.   Brimming with a myriad of items including foodstuffs, souvenirs, cosmetics and much more, 'KOREA MART' is renowned for its astounding affordability. Here, you'll find a panoply of sought-after products at unbeatable prices, discounted from 30% up to an incredible 80%. The cost-effective value doesn't compromise on quality, ensuring that you can secure the finest Korean merchandise without breaking the bank. Step into 'KOREA MART' and find yourself in a vast expanse of popular Korean goods – from mouthwatering snacks, bread, ramen, kimchi, beverages and chocolates to a wide array of cosmetics, socks, and even Korean seaweed known as 'gim'. Each corner of the store unveils a unique characteristic, turning your shopping trip into a voyage of delightful exploration. If you seek an unforgettable retail experience, 'KOREA MART' is an unmissable destination on your list.   It's particularly noteworthy that 'KOREA MART' is a perfect haven for international visitors looking for keepsakes to encapsulate their Korean memories. Whether you're in search of handicrafts that echo traditional Korean culture or fashionable items capturing the zeitgeist of contemporary Korea, you'll find a treasure trove of options waiting for you. If you're planning a trip to Korea, a visit to 'KOREA MART' in Myeongdong is a non-negotiable itinerary addition. This isn't just a place for retail therapy, but a cultural immersion zone that will enrich your journey to the Land of the Morning Calm.   'KOREA MART' awaits your visit with a diverse range of affordable yet top-quality products. Each item on display is a testament to Korean charm, and shopping here isn't just about acquiring goods but rather enhancing your understanding of Korean culture and lifestyle. 'KOREA MART' transforms a simple act of purchase into a valuable cultural enlightenment experience. In a nutshell, 'KOREA MART' is your one-stop-shop to experience, explore and embrace the soul of Korea. So don't just shop, come and discover Korea at 'KOREA MART' – Where Culture Meets Commerce."

The Gangbyeon branch is the first Lotte Mart supermarket. It is located inside Technomart, the electronics superstore, which also houses an 11- cinema CGV movie theater, a large bookstore, a food court, and other convenience facilities. Lotte Mart Gangbyeon branch sells groceries, daily essentials, and entertainment and home interior products. The store is located on the second floor basement of the Technomart building, and is open from 09:00 to 24:00.