The Shilla Duty Free Shop is located inside the Shilla Seoul Hotel. The duty free shop offers over 500 brand-name products of perfume, cosmetics, clothes, bags, watches, and jewelry of various brands, all of which can be purchased at discounted prices. Simply take Line 3 to Dongguk University Station and get out at Exit 5. You will see the Shilla Hotel right in front of you. There is a shuttle bus that runs from the Shilla Hotel entrance to the Shilla Duty Free Shop. It is free and runs from 10:00 until 20:00. For more information call +82-2-2230-3662 (Korean and English services).

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living. 

Kumkang is a representative shoe brand of Korea (sneakers, casual shoes, etc.) that is gradually expanding its product line to include accessories and clothing.The Kumkang branch located on Myeongdong Street is frequented by international visitors and offers larger sized shoes (at the plus-size section) and an after service center (4F). Some of the bestsellers at the branch are Regal products, a sub-brand of Kumkang.

The area around Ewha Womans University, Korea’s famous women’s university, is commonly called Ewha Womans University Fashion Street. This district features a number of stalls lining the streets selling fashion items, such as clothing, shoes and accessories, for young women. It offers a distinctive shopping experience, with all the fun of a “shop-crawl” from stall to stall and store to store along the narrow alleyways. This street is a popular fashion destination for young women. Walking down from Ewha Womans University subway station to the main entrance of Ewha Womans University, and turning into an alley on the left, there are a number of street stalls . Furthermore, the alley on the right side of the main entrance to the university contains many designer shops as well. Recently, a few major shopping malls have taken the place of large and small stores set in alleys, offering consumers still more choice.  Another specialty of the fashion street that cannot be missed is the alterations services, where tailors have taken alterations to a new level of design expertise.  The fashion street is also famous for its concentration of hair salons, meaning people can find a whole new look from head to foot.  

Lotte Department Store is one of Korea's major department stores, and Lotte Department Store Gwangbok Branch is especially popular for being the first seaside department store in the country. Located between downtown Busan and the beach, it is scheduled to become Lotte Town by 2017.The department store carries various domestic and international brands, as well as houses various entertainment facilities. Lotte also manages various fast-fashion retailers like Uniqlo, Zara, Mango, and Gap. Numerous high-tech gadgets like the latest smartphones, DSLR cameras, computers and more can all be found and browsed in one location.One of the major features of the Lotte Department Store at Gwangbok is The Editing Shop, which displays fashion trends and styles selected specially by famous designers.The world’s largest indoor musical water fountain, registered in the Guiness World Book of Records, can be found inside. Additionally, the rooftop park, which is the largest in Korea, offers a great view of the entire city of Busan.  The rooftop alone can be a popular tourist attraction.3-hours of free parking offered with purchases of 50,000 won or higher. 

The Gangbyeon branch is the first Lotte Mart supermarket. It is located inside Technomart, the electronics superstore, which also houses an 11- cinema CGV movie theater, a large bookstore, a food court, and other convenience facilities. Lotte Mart Gangbyeon branch sells groceries, daily essentials, and entertainment and home interior products. The store is located on the second floor basement of the Technomart building, and is open from 09:00 to 24:00.

ARTBOX offers a wide variety of character products, stationery, and office materials. Its spacious store also provides character products related to Korean entertainment stars. Superb designs are the trademark of ARTBOX. 

KOSNEY is a spacious shopping mall that offers virtually everything. It sells clothes, stationery, shoes, hats, and design products that particularly attract young women. Unlike some shops in Korea, KOSNEY has fitting rooms so that customers can try on clothes to their liking. Most products are within a reasonable price range.

Dorocy means "Gift of God" in Greek. It specializes in jewelries and offers outstanding repair/maintenance services. It is a popular shop among women because of its colorful items. Various items range from inexpensive to expensive prices. Professional assistants give visitors tips on how to choose items matching up well with their clothing. Designers of Dorocy have completed GIA GG, GIA Design, and IGI EG courses in Santa Monica, the United States and produce items with unique designs.

Ilmo Outlet consists of discount shops and a café. It is a perfect place for shopping and leisure. Markdown '10 Corso Como' items are sold at discount prices. The first floor offers men's suits, women's shoes, and handbags while the second floor offers designer brand items that are disounted up to 80%.