E-mart is a discount supermarket operated by Shinsegae, a department store franchise. In addition to offering high quality products at affordable prices, the E-mart - Munhyeon Branch features a number of fresh food sections such as E-mill (producing all kinds of grains), the 'Eco-friendly Food' section and food sampling sections, as well as diverse convenience facilities including a rest area, a playroom, a veterinary clinic, and a food court. Furthermore, the branch presents various cultural events at its Culture Hall for enhanced one-stop shopping experience.