Renewal:2020-02-24 14:21:51

Hyo-seok Culture Village Buckwheat Food Street (효석문화마을 메밀음식거리) 효석문화마을 메밀음식거리

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31, Gipung 3-gil, Pyeongchang-gun, Gangwon-do (강원 평창군 봉평면 봉평읍내)

The Lee Hyo-seok Culture Village is a place where author Lee Hyo-seok (penname “Gasan”) was born and raised. The village is also the setting of the author’s story "When the Buckwheat Blossoms,” one of the most celebrated Korean short stories to date. At the x_height of the blooming season, you can enjoy the beautiful scenery of the snowy-white fields of buckwheat flowers, and also from late August to early September.

Buckwheat’s prominence in Pyeongchang comes about largely from its pristine nature. The culinary hero, buckwheat, memil in Korean, comes in different varieties, including memil-guksu (buckwheat noodles), memil-muk (buckwheat jelly), memil-buchim (seaoned buckwheat jelly), and memil-kkotsul (buckwheat flower makkolli). The natural buckwheat dishes are said to possess healing power.

Since ancient times, Korea has been making and enjoying jelly and noodles made from buckwheat. It is no exaggeration to say that buckwheat jelly and noodles are one of Korea's national dishes. There is something special about buckwheat dishes in Bongpyeong. Its beautiful nature, along with its preserved literary and artistic heritage, has played a part in maintaining the good taste of its buckwheat dishes. It's a great place to find a thriving food culture.

Utilization information

・Information : • 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-33-330-2771

・Parking Facilities : Available


Available in stores.


From Dong Seoul Express Terminal, take a bus to Jangpyeonghaeng.
- From Jangpyeonghaeng Bus terminal, take a taxi to Hyoseok Culture Village's Buckwheat Food Street.

31, Gipung 3-gil, Pyeongchang-gun, Gangwon-do


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