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Midnight in Seoul
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership. K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.  

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Samsong Bakery(Shinsegae Department Store Branch)
Seoul(Jung-gu) , Myeongdong

             

1 21201 0
Yugane 1st branch
Seoul(Jung-gu) , Myeongdong

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Saemaeul Sikdang - Nonhyeon Branch
5.0/2
Seoul(Gangnam-gu)

In the past, people from the working class would gather around barbecue grills made from drums to enjoy pork belly and a glass of soju with their coworkers after a hard day's work. Such restaurants were also a gathering point for friends and lovers because of the spirit of belonging and comfort that pervaded. As Korea continues to modernize, Saemael Sikdang strives to retain these core values of togetherness and comfort, offering a place where people can get together and simply have a good time.

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Gong Cha Myeong dong Branch
Seoul(Jung-gu) , Myeongdong

                   

1 20822 0
Hwangnam Bread
Gyeongsangbuk-do(Gyeongju-si)

Hwangnam-style bread was first made by Choi Yeong-hwa in Hwangnam-dong, Gyeongju, in 1939. The Gyeongju Choi family has a rich history of baking and rice cakes with red bean, and has passed on the secrets of their trade from generation to generation. When it came time for Choi Yeong-hwa to learn the family recipe, he added his own special touch, creating the Hwangnam Bread Koreans know and love today. Hwangnam Bread is made using red beans grown in Korea, and is widely recognized across the nation. The handmade artisan bread is made without the use of any artificial sweeteners or preservatives, and boasts a rich flavor with just the right amount of natural sweetness.  

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Jinju Hall
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Jinju Hall (진주회관) is a restaurant specializing in Kongguksu (chilled white soybean noodle soup) with over 40 years of history. Renowned for its rich soup of cold noodles, the restaurant uses fresh soybeans grown in Gangwon-do. The dishes are not only nutritious, but also effective in restoring people's appetites, often lost because of the summer's heat.To make the restaurant's signature dish, buckwheat is mixed with ground soybeans and flour to make dough. The dough is shaped into noodles and boiled. They are then mixed with pulverized soybeans (which are slightly boiled) and cold broth. Boasting a simple taste, this cold soybean noodle dish is one of the most popular dishes in summer.

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Myeongdong Tonkatsu
Seoul(Jung-gu) , Myeongdong

Opened in 1983, this restaurant serves delicious tonkatsu (Japanese pork cutlet). The secret is in aging thick slices of seasoned pork fillet (150kg total) for three to four days making the meat more tender. The slices are then coated with egg batter and breadcrumbs, and fried in hot oil (160캜) for about seven minutes. Voila! A tasty tonkatsu, crispy on the outside and tender on the inside. Also mouthwatering are the miso soup and fresh vegetables served with it. The first floor layout is a bar and the second and third floors are like spacious halls. During lunch, crowds of loyal customers wait in line. The restaurant is a favorite for all ages, from young to elderly regulars.  

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Insadong Chatjip
Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Chatjip is a hanok teahouse that serves home-made traditional tea. Even the red beans used in the summer delicacy Patbingsu are carefully prepared at the restaurant.

2 20427 0
Hwangsaengga Kalguksu
Seoul(Jongno-gu) , Insadong・Jongnon

Hwangsaengga Kalguksu (formerly 'Bukchon Kalguksu’) is one of the most popular restaurants on Samcheongdong-gil. The street in front of the restaurant is always crowded with cars and there are almost always people lined up outside the restaurant. The main dish is Kalguksu (noodle soup) with rich, mild broth made from ox bone. Homemade ‘wang mando’ (king-sized dumpling) is another specialty and you can even see workers making them at the entrance of the restaurant. Other dishes such as Modeumjeon (assorted pan-fried delicacies) and Bossam (napa wraps with pork) are also available.      

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