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Injeongjeon Hall
Seoul(Jongno-gu) , Insadong・Jongnon

Injeongjeon Hall is the main throne hall of Changdeokgung Palace. The hall was used for conducting major state affairs, including the coronation of a new king, assembly of officials, and reception of foreign envoys. The current building was rebuilt in 1804 (4th year of King Sunjo’s reign) and shows the architectural style of the late Joseon Dynasty.

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Museum Kimchikan
Seoul(Jongno-gu) , Insadong・Jongnon

Since its foundation in 1986, the museum has displayed historical relics related to kimchi, different types of kimchi, mock-ups of the kimchi-making process, and information about the efficacy derived from the kimchi fermentation process. The museum now has changed its name to Kimchikan and has relocated to Insa-dong, a center of hallyu. Kimchikan aims to provide visitors with fun hands-on activities and a variety of information on kimchi. Visitors will learn about the origin and history of kimchi through historical books, paintings, and writings. Various types of kimchi containers, along with traditional kitchen utensils that were used to prepare it, will also be introduced. Various models show specific types of kimchi that were developed in regions all over Korea.

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Conrad Seoul
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The five-star Conrad Seoul, selected as one of the ‘Best New Hotels’ by Conde Nast Traveler, a world-renowned travel magazine, offers the top-class service and for the best customer experience. Strategically located in a core business district of Yeouido, Conrad Seoul is one of the four pillar buildings of the IFC (International Finance Center) Seoul. The building is directly accessible underground from Yeouido Subway Station. Conrad Seoul has 434 guest rooms with an open, refreshing atmosphere, picturesque views, and are equipped with Apple digital devices. The hotel also houses a Grand Ballroom, restaurants which offer diverse gourmet cuisines and a top-notch wellness center.

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Teumsae Ramyeon
Seoul(Jung-gu) , Myeongdong

Opened in 1981, this diminutive restaurant has been attracting customers with its mouthwatering ramyeon noodles for more than 20 years. The restaurant’s unique ramyeon recipe includes an ultra-spicy broth with lots of red pepper seasoning, chewy noodles, egg, and bean sprouts. Even Koreans, who are used to eating spicy kimchi, sometimes shed tears while eating this fare. Besides the food, the ambience is fun, with interesting messages written by customers attached to the ceiling and the walls. The restaurant has created its own jargon that is recognized only by regular customers: ramyeon is called ppal-gye-tteok (spicy red soup with egg and rice cake), and yellow pickled radish is called pineapple, to name a few of the coined terms. The menu board lists the price of ramyeon as W30,000 confusing first-time visitors. But don’t panic: an extra zero (0) was just added for fun! TIP: (1) Take some souvenir pictures using the walls and the ceiling as a background (2) Try putting some cold rice in your ramyeon for an interesting, less spicy taste.

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The Korea House
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House was once the private residence of Park Paeng-nyeon, a Joseon Dynasty scholar, that had been renovated with architectural features of an anicent court before opening to the public in 1981. The idyllic premises play host to a variety of cultural programs designed for experiencing various Korean traditions, ranging from food and arts to tea etiquette and wedding ceremonies. Participation in up to two to three programs at a time is possible with an advanced registration. Meanwhile, visitors may enjoy shopping at the handicraft souvenir shop or try traditional dishes at the restaurant.

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AK PLAZA - Guro Branch
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.

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Seoul National Science Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Seoul National Science Museum first opened its doors to the public in 1945. It was destroyed during the Korean War (1950-1953) and was later rebuilt at its current location in 1972. The museum features a range of exhibition halls and hands-on programs offering visitors an opportunity to experience the principles of science. In addition, the programs focus on nurturing the creativity of children and helping children better understand science.

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Daegu Bangjja Brassware Museum
Daegu(Dong-gu)

Bangjja Brassware Museum is the first original museum of its kind in Korea. Unknown to many, Bangjja Brassware possesses a host of beneficial attributes and is used both for storing food and for growing plants. One of its primary functions is that of cultivating nutritive elements.The Bangjja Brassware Museum in Daegu has numerous brassware products on hand that were generously donated by Lee Bong-Ju. His collection was subsequently appointed intangible cultural asset number seventy-seven by the Korean government.The museum’s layout is rather intricate. Both the basement floor and second ground floor consist of three exhibit halls, a data research hall, a cultural experience hall, a video education hall, an outdoor stage, and several planning exhibit halls. In the Brassware Cultural Hall, a display boasting Korea’s history regarding various kinds of brassware, together with other relevant information is on hand for visitors. In the nearby Donation Hall, an important intangible cultural asset, Lee Bong Ju’s luxury brassware collection, is on display. In the Reappearance Hall there are makeshift displays illustrating where brassware was first produced and where it was traded. 

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King Sejong Statue
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The King Sejong Statue was erected at the center of Gwanghawmun Square on Hangeul Day (October 9) of 2009. Sitting with a gentle smile on his face and a book in his hand, the bronze statue of 9.5m in x_height celebrates the King and his great achievements.In front of the statue lie a celestial globe, a rain gauge, and a sundial, all of which King Sejong invented himself during his reign. Behind the statue, there are six columns with golden carvings depicting the King's major accomplishments, as well as an underground passage to the 'Sejong's Story' exhibition hall. Surrounding the statue, on the edges of the Square, is the 'Waterway of History,' a stream flowing on tiles with inscriptions of Korean history.King Sejong (1392-1910)King Sejong is best remembered as the inventor of Hangeul, the Korean alphabet. During his reign, he consolidated the basis for ruling the Joseon Dynasty by incorporating Confucian philosophy of politics. Furthermore, he led the nation's great strides in agriculture, literature, science and technology.

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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