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Bukhansan National Park (Dobong)
Seoul(Gangbuk-gu) , The Eastern Part of the Seoul

Mt. Bukhansan is situated in the northern part of Seoul. Designated as a national park in 1983, the mountain is 78.45km wide and has 6 districts and extends out into Gyeonggi-do Province. The name Bukhansan means "big mountain in the north," and it is also called Mt. Samgaksan. Mt. Bukhansan has such smooth curves that the large granite rocks sometimes look as if they would slide down the mountain. The sharp peaks provide contrast to the dozens of valleys and rivers flowing below. The mountain has many different kinds of peaks but its main peak is Baegunbong. The granite peaks blend well with trees, and there are about 1,300 kinds of animals and plants living on the mountain. Among the granite peaks, the best known is Insubong Peak's Giam rocks. The world famous granite rock peak Insubong is over 200m above sea level, and there are about 100 mountain paths leading to the rock. When you stand on Baegundae and look down, sometimes you can see as far as Seoul City and the Hangang River. Bukhansan has a rich history as well. Silla's King Jinheung Sunsubi Monument on Bibong Peak, the Bukhansanseong Fortress built along the mountain's ridges, Sangunsa Temple built by the monk Won-Hyo, and numerous other temples occupy the mountain areas. Especially, Bukhansanseong Fortress is a must-see tour site if you are visiting the mountain. The fortress was built with a wall spanning about 8,500m, built specifically to stop foreign invasion. It is one of the representative mountain fortresses of the Joseon Era. In the fall, the view you can get from the fortress of the mountain is spectacular. Temples are also representative of rich culture that flourished on Bukhansan. The Seungasa Temple on the east Bibong Peak, with Maaeseokgayeoraejwasang (seated rock-carved Buddhas) carved into a 5m granite rock, and the Munsusa Temple located halfway up the Musubong Peak, with purified mountain water dropping from the ceiling of Munsugol Cave, are indicative of both Bukhansan's history and culture. With its granite peaks and Bukhansanseong Fortress, Bukhansan is perfect for hiking in all seasons. In the spring, all kinds of flowers bloom, and in the summer, lush forests carpet the numerous valleys. The hiking path along the valley is perhaps the best summer mountain climbing course. And the fall is the perfect time to visit the temples and pavilions in their autumn colors. In the winter, the snow-covered mountain scenery is very beautiful. The park averages 5 million visitors and has received the Honor of being in the Guinness Book of World Records for being the national park with the highest number of visitors per square foot.

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Kyobo Bookstore Co., Ltd.
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Kyobo Bookstore is Korea's largest chain of bookstores. Approximately 2.3 million books are categorized electronically so you can easily find whatever selection you are looking for. It is always crowded with people, especially on weekends with readers both young and old enjoying a good book. Kyobo also hosts a variety of events, including a book of the month event where authors come and meet with readers to discuss their work. There's also a character shop, a stationery store and a music store where you can listen to your favorite album. The foreign book corner is popular among foreigners because there are numerous books written in various languages. Those unable to find specific titles can order them for delivery at the counter. [ Branches in Seoul ] Jongno There are many streets around Kyobo Bookstore famous for delicious food. If it's traditional spirits and tasty side dishes you're after then head straight to Pimatgol. There are many different dishes to enjoy in a comfortable atmosphere. The Chungjin-dong haejang-guk (broth to relieve hangover) street and the Mukyo-dong octopus restaurants nearby are also very famous. Gangnam Carrying numerous national and international bestsellers and just about every other book imaginable, Gangnam's Kyobo Bookstore is a popular meeting point for people of all ages. It was also the filming location for the drama, "Yeongae Sidae (Alone In Love)."    

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Yongsan Electronics Market
Seoul(Yongsan-gu) , Itaewon・Yongsan

The Yongsan Electronics Market is an enormous wholesale electronics market located near the Yongsan Train Station, where all needs relating to computers, imported audio systems, game utilities and more are aptly answered. This mall first open in 1988 as part of city's rehabilitation project, and since then provides all the specialized in electronic parts including computers, DVDs, CDs, and many other types of consumer goods. There are more than 3,000 stores currently operating in this area, and shoppers will find all their electronics needs at prices 15 to 30% cheaper than at general retail stores.

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Cheonggyecheon Stream & Cheonggye Plaza
Seoul(Jung-gu) , Insadong・Jongnon

Chenggyecheon StreamUntil it was restored in 2005, Cheonggyecheon Stream existed only as a neglected waterway hidden by an overpass. Today, it has been transformed into a haven of natural beauty amidst the bustle of city life. Narae Bridge, representing a butterfly in flight, and Gwanggyo Bridge, symbolizing the harmony of the past and future, are just two of the more than twenty beautiful bridges that cross the stream. The Rhythmic Wall Stream, lined with fine marble and sculptures, and Palseokdam adorn Cheonggyecheon Stream. Cheonggyecheon Stream passes close to Deoksugung Palace, Seoul Plaza, the Sejong Center, Insa-dong Street, Changdeokgung Palace, and Changgyeonggung Palace, allowing visitors to easily visit major tourist sites after a leisure stroll along the stream. Cheonggye Plaza Cheonggye Plaza roughly covers an area of 2,500 square meters, and is located at the starting point of Cheonggyecheon Stream. The square, created based on the design of traditional Korean bojagi (a colorful wrapping cloth), features the elegant beauty of traditional stonework that is colorful yet refined. The plaza also includes a model of Cheonggyecheon that provides visitors with a bird's-eye view of the formerly restored Cheonggyecheon Stream. At the plaza, there are plaques that provide detailed commentaries on the 22 bridges that span the stream, as well as a number of graceful fountains that add to the ambience of the area. The area commemorates the Cheonggyecheon Stream Restoration Project, and also symbolizes gathering, harmony, peace, and unity. After the completion of Cheonggye Plaza, Seoul Metropolitan Government designated the area as a vehicle-free zone on holidays, providing more leisure space for pedestrians. Since then, the waterfront areas of Cheonggyecheon Stream, and the surrounding streets have become popular places for those seeking refreshment and a variety of cultural experiences. A favorite of many is the Candle Fountain, which features the magnificent synchronicity of three different lighting fixtures and a 4m high, two-tiered waterfall. Along the two sides of the waterfall are the Palseokdam wishing wells, made of 8 different stones from each of the nation's 8 provinces. Cheonggye Plaza never goes to sleep; visitors can enjoy the fantastic display of light and water even at night. 

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Times Square
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Times Square is a large, comprehensive lifestyle complex equipped with various leisure, entertainment, accommodation, and dining establishments. The complex houses Shinsegae Department Store, which features a number of luxury brands and high-end local products, CGV Starium, which houses 12 movie theaters, including the world's largest screen, a multi-purpose performance center, Kyobo Book Center, E-Mart Discount Supermarket, Courtyard by Marriott, which features 273 rooms, Kolon Sporex Luxury Fitness Center, Amoris Banquet and Convention Center, I Like Dalgi Children's Theme Park, various dining establishments, and many more. In addition, several large outdoor spaces, which collectively span over near 14,850 ㎡, provide perfect spots for relaxation and enjoying the nature inside the metropolitan complex.

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Spao - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Spao is a global clothing brand shop offering various items from casual wear to men's suits, women's suits, children's clothing, underwear, sportswear, and accessories. Spao works on star marketing in collaboration with SM Entertainment and offers product lines co-produced with top-notch designer, Chang Kwang Hyo.

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Jongmyo Shrine [UNESCO World Heritage]
Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.

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Doota (두산타워)
Seoul(Jung-gu)

Doota is a fashion mall full of trendy fashion items. There are 540 stores throughout the 8-story building including designer shops, select shops, luxury brand stores, cafes, and restaurants. Doota provides unique, high quality products at reasonable prices under the motto of ‘Fast & First’ and offers a one-stop shopping experience. Doota is visited a large number of foreign visitors compared to other shopping malls, with 55,000 local visitors and 10,000 foreign visitors a day. Services for foreign tourists include an information desk (1F) that provides information in three foreign languages (English, Japanese, and Chinese), money exchange (1F), Tax Refund office (5F), souvenir shop (5F), and storage lockers (B2). They also give away coupon books, which can be used at shops popular among foreign shoppers, and souvenir gift kits.

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COEX Aquarium
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The COEX Aquarium is spread out over a large area and showcases no less than 40,000 sea creatures, which come from 600 different species. The aquarium is unique in Korea because it has been designed around the theme of “Water Journey”. On entering the museum, visitors will embark on an adventure that follows water on its journey from the high Andean mountains, through the Amazon tropical rainforest to swamps, rivers, seashores, and finally to the depths of the ocean. Visitors will get an in-depth look into some of the world’s fascinating underwater creatures. 

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Changgyeonggung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

Located in the heart of Seoul, Changgyeonggung Palace was first built by the 4th ruler of the Joseon Dynasty, King Sejong (r.1418-1450), for his retiring father, King Taejong. It often served as residential quarters for queens and concubines. During the reign of King Seongjong (r.1469-1494), the palace was renovated and renamed to Changgyeonggung Palace. It later became a park with a zoo and a botanical garden during Japanese colonial rule. The palace was then relocated in 1983 and regained its old grace after years of restoration. Past the entrance of Changgyeonggung Palace, the Honghwa Gate, you will find Okcheongyo Bridge. All palaces of the Joseon Dynasty have ponds with an arch bridge over them, just like Okcheongyo Bridge. Cross Okcheongyo Bridge, pass the Myeongjeongmun Gate, and you will find Myeonjeongjeon. This is the office of the king, and Myeongjeongjeon is the oldest of the Joseon Dynasty palaces. The houses face southwards, but Myeongjeongjeon faces east. Because the ancestral shrine of the royal family is located to the south, the gate couldn't face the south, as is required by Confucian custom. There are stones with the status of the officials carved on the yard. Behind Myeongjeongjeon on the upper left side is Sungmundang. This building utilizes the slope of the mountain. If you look at Myeongjeongjeon and Munjeongjeon, the combination of the high and low roofs offers a beautiful view. Tongmyeongjeon was built for the queen. It is the biggest building in Changgyeonggung Palace, and you can recognize the delicate details of its structure in various parts of the building. Walk up the stones past Tongmyeongjeon and there you will find Jagyeongjeon. On the southeast direction of the Jagyeongjeon is the Punggidae. This Punggidae is a measuring instrument. It is a long pole with a cloth hung at the end used to check the speed and direction of the wind. If you head north there is a large pond called Chundangji. Half of the pond was originally a rice field that the king took care of. But during the Japanese occupation, the rice field was changed to a pond with little ships floating on it. And the botanic garden built above the pond still remains today.  

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