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Spao - Myeongdong Branch
Seoul(Jung-gu) , Myeongdong

Spao is a global clothing brand shop offering various items from casual wear to men's suits, women's suits, children's clothing, underwear, sportswear, and accessories. Spao works on star marketing in collaboration with SM Entertainment and offers product lines co-produced with top-notch designer, Chang Kwang Hyo.

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Jongmyo Shrine [UNESCO World Heritage]
Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.

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Doota (두산타워)
Seoul(Jung-gu)

Doota is a fashion mall full of trendy fashion items. There are 540 stores throughout the 8-story building including designer shops, select shops, luxury brand stores, cafes, and restaurants. Doota provides unique, high quality products at reasonable prices under the motto of ‘Fast & First’ and offers a one-stop shopping experience. Doota is visited a large number of foreign visitors compared to other shopping malls, with 55,000 local visitors and 10,000 foreign visitors a day. Services for foreign tourists include an information desk (1F) that provides information in three foreign languages (English, Japanese, and Chinese), money exchange (1F), Tax Refund office (5F), souvenir shop (5F), and storage lockers (B2). They also give away coupon books, which can be used at shops popular among foreign shoppers, and souvenir gift kits.

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COEX Aquarium
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The COEX Aquarium is spread out over a large area and showcases no less than 40,000 sea creatures, which come from 600 different species. The aquarium is unique in Korea because it has been designed around the theme of “Water Journey”. On entering the museum, visitors will embark on an adventure that follows water on its journey from the high Andean mountains, through the Amazon tropical rainforest to swamps, rivers, seashores, and finally to the depths of the ocean. Visitors will get an in-depth look into some of the world’s fascinating underwater creatures. 

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Changgyeonggung Palace
Seoul(Jongno-gu) , Insadong・Jongnon

Located in the heart of Seoul, Changgyeonggung Palace was first built by the 4th ruler of the Joseon Dynasty, King Sejong (r.1418-1450), for his retiring father, King Taejong. It often served as residential quarters for queens and concubines. During the reign of King Seongjong (r.1469-1494), the palace was renovated and renamed to Changgyeonggung Palace. It later became a park with a zoo and a botanical garden during Japanese colonial rule. The palace was then relocated in 1983 and regained its old grace after years of restoration. Past the entrance of Changgyeonggung Palace, the Honghwa Gate, you will find Okcheongyo Bridge. All palaces of the Joseon Dynasty have ponds with an arch bridge over them, just like Okcheongyo Bridge. Cross Okcheongyo Bridge, pass the Myeongjeongmun Gate, and you will find Myeonjeongjeon. This is the office of the king, and Myeongjeongjeon is the oldest of the Joseon Dynasty palaces. The houses face southwards, but Myeongjeongjeon faces east. Because the ancestral shrine of the royal family is located to the south, the gate couldn't face the south, as is required by Confucian custom. There are stones with the status of the officials carved on the yard. Behind Myeongjeongjeon on the upper left side is Sungmundang. This building utilizes the slope of the mountain. If you look at Myeongjeongjeon and Munjeongjeon, the combination of the high and low roofs offers a beautiful view. Tongmyeongjeon was built for the queen. It is the biggest building in Changgyeonggung Palace, and you can recognize the delicate details of its structure in various parts of the building. Walk up the stones past Tongmyeongjeon and there you will find Jagyeongjeon. On the southeast direction of the Jagyeongjeon is the Punggidae. This Punggidae is a measuring instrument. It is a long pole with a cloth hung at the end used to check the speed and direction of the wind. If you head north there is a large pond called Chundangji. Half of the pond was originally a rice field that the king took care of. But during the Japanese occupation, the rice field was changed to a pond with little ships floating on it. And the botanic garden built above the pond still remains today.  

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Dong Seoul Bus Terminal
Seoul(Gwangjin-gu)

Dong Seoul Bus Terminal is located at Gangbyeon Station (Seoul Subway Line 2). Buses running to every corner of Korea including Gyeonggi, Gangwon, Gyeongsang, Chungcheong and Jeolla regions depart from this bus station. Bus reservations may be made through the official website or mobile application available, and tickets can also be purchased at the ticket window upon arrival at the bus station. *Online ticket reservations may  be applicable to Koreans or foreigners residing in Korea only

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Namsan Cable Car
Seoul(Jung-gu) , Insadong・Jongnon

The Namsan Cable car runs from the base of Namsan Mountain (located in central Seoul) up to the Namsan Tower, one of the most representative tourist attractions in Seoul, loved by tourists and residents alike. The new cable cars, which have been in operation since Dec. 6, 2008, have an increased capacity of 48 people per car (up from 38). Unlike the older cars, the new cable cars have glass on all four sides, giving riders a wider view of the mountainside. Approximately 50,000 people ride the Namsan Cable Car each month. Visitors who are looking for a more tranquil tour are advised to go in the morning. For both a daytime and nighttime view of Seoul and the tower, take the cable car up the mountain in the late afternoon and coming back down in the early evening (to beat the nighttime rush). To get to the cable cars without having to walk too much, take the Namsan Oreumi, (Namsan outdoor elevator). The Namsan Oreumi is the first inclined outdoor elevator in Korea. It runs a distance of 140m (from the entrance of Namsan 3rd Tunnel to the parking lot of the Namsan Cable Car) and takes visitors to the Namsan Cable Car station in about two minutes, as opposed to the usual 20-min. walk. Maximum capacity is 20 people and operating hours are the same as the Namsan Cable Car (09:00 to 23:30). The other way to get to the Namsan Cable Car station is by going out of exit 3 of Myeongdong Station, subway line 4 (see ‘directions’ section for details).

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Seoul Lantern Festival
Seoul(Jongno-gu) , Insadong・Jongnon

Since its inception in 2009, the annual Seoul Lantern Festival has managed to put on remarkable displays of lanterns on the famous Cheonggyecheon Stream in downtown Seoul. During the festival period, hundreds of lanterns, each with a unique design and story, will be lit on Cheonggyecheon Stream. Visitors can expect to see lanterns made by international artists, as well as local citizens.

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Jogyesa Temple
Seoul(Jongno-gu) , Insadong・Jongnon

Jogyesa Temple is the center of Zen Buddhism in Korea, and is famous for being located in the city. From the busy streets of Jongno, follow the road towards Anguk Subway Station, and you will see Jogyesa Temple. The first thing you will notice at the temple are the lovely trees. These locust trees and baeksong trees in front of the Daeungjeon, the main temple building, are about 500 years old. One locust tree is about 26-meter high, and in the summer, provides a large amount of shade to enhance the mood of the temple. The baeksong tree is designated as a Natural Monument. The Daeungjeon building is a stately building built in 1938. The Dancheong is particularly beautiful with all the different colors painted on it, and inside the building is the statue of Seokgamoni. In front of the Daeungjeon building, you can also see a seven-storey stone pagoda containing Jinsinsari. Jogyesa Temple does not give off the solemn and traditional air of the other temples located deep in the mountains, or offer the seasonal scenery of the mountains and the sea. But because it is located in the middle of the city, the transportation is convenient, and is well connected to the surrounding areas. It is good for tourists on a tight schedule. Along the street around Jogyesa Temple are many Buddhist specialty shops, selling such things as prayer beads, Buddhist writings, incense, as well as souvenirs such as dolls and key chains. If you are interested in Buddhism, these stores may be worth looking around.

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National Folk Museum of Korea
Seoul(Jongno-gu) , Insadong・Jongnon

Located inside Gyeongbokgung Palace, the National Folk Museum of Korea presents over 4,000 historical artifacts that were used in the daily lives of ordinary Korean people. Here you can fully immerse yourselves in previous domestic and agricultural lifestyles, and learn about Korea’s cultural beliefs. The National Folk Museum of Korea has three permanent and two special exhibitions as well as a library, souvenir shop, and other subsidiary facilities.

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