Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Exabras are handmade under garments specialized for functional bridal wear. Exbaras’ product “Grow Night,” an industry first, is a line of sleeping bras to help the reshaping process for breast implant patients. The store located in Nonhyeon-dong provides consultations, fitting services, as well as refreshments. Reservation is advised since the store has been drawing lots of visitors after featured in the cable TV show “Get it Beauty.”


Seoul(Yongsan-gu) , Itaewon・Yongsan

Leeum, Samsung Museum of Art, exhibits traditional and modern works of art by Korean and international artists. The museum itself is just as fascinating as the works of art on display, since its three buildings were designed by the internationally renowned architects, Mario Botta, Jean Nouvel, and Rem Koolhaas. MUSEUM 1 houses traditional Korean works of art, such as calligraphy, paintings, ceramic arts, and metal craftwork, while MUSEUM 2 displays modern and contemporary art by both Korean and foreign artists. On Saturday and Sunday guided tours in English are conducted at 3pm. If you plan to visit during the weekdays and wish to receive an English guided tour, you will need to call at least 2-3 days in advance to make a reservation. Audio guides in English, Japanese, and Chinese are available, which provide detailed information on the works of art. These can be rented at the museum for a small fee. This is one of the places that the "first ladies of the Seoul G20" visited during the G20 Summit in Seoul in November 2010. This attraction represents the beauty of Korea.


Seoul(Jung-gu) , Myeongdong

Unleash Your Shopping Spirit! Dive into Korean Culture with KOREA MART! Shop the Best of Korea: Discover Unmatched Deals and Delights at KOREA MART! "Immerse yourself in the authentic cultural experience at 'KOREA MART', a shopping gem nestled in the heart of Myeongdong, Seoul – the epicenter of Korea's bustling commercial landscape. This unique emporium offers a comprehensive selection of quintessential Korean products, allowing you to discover the essence of Korea all under one roof.   Brimming with a myriad of items including foodstuffs, souvenirs, cosmetics and much more, 'KOREA MART' is renowned for its astounding affordability. Here, you'll find a panoply of sought-after products at unbeatable prices, discounted from 30% up to an incredible 80%. The cost-effective value doesn't compromise on quality, ensuring that you can secure the finest Korean merchandise without breaking the bank. Step into 'KOREA MART' and find yourself in a vast expanse of popular Korean goods – from mouthwatering snacks, bread, ramen, kimchi, beverages and chocolates to a wide array of cosmetics, socks, and even Korean seaweed known as 'gim'. Each corner of the store unveils a unique characteristic, turning your shopping trip into a voyage of delightful exploration. If you seek an unforgettable retail experience, 'KOREA MART' is an unmissable destination on your list.   It's particularly noteworthy that 'KOREA MART' is a perfect haven for international visitors looking for keepsakes to encapsulate their Korean memories. Whether you're in search of handicrafts that echo traditional Korean culture or fashionable items capturing the zeitgeist of contemporary Korea, you'll find a treasure trove of options waiting for you. If you're planning a trip to Korea, a visit to 'KOREA MART' in Myeongdong is a non-negotiable itinerary addition. This isn't just a place for retail therapy, but a cultural immersion zone that will enrich your journey to the Land of the Morning Calm.   'KOREA MART' awaits your visit with a diverse range of affordable yet top-quality products. Each item on display is a testament to Korean charm, and shopping here isn't just about acquiring goods but rather enhancing your understanding of Korean culture and lifestyle. 'KOREA MART' transforms a simple act of purchase into a valuable cultural enlightenment experience. In a nutshell, 'KOREA MART' is your one-stop-shop to experience, explore and embrace the soul of Korea. So don't just shop, come and discover Korea at 'KOREA MART' – Where Culture Meets Commerce."


Seoul(Jongno-gu) , Insadong・Jongnon

Jonggak Underground Shopping Center is located in Jongno, one of the major central areas of Seoul. A plethora of nightlife options in the Jongno area attract a younger demographic, and the underground shopping center caters to them with a wide variety of fashion stores. Located just 5-10 minutes on foot from the underground shopping center is Insa-dong, the most famous traditional street in Seoul.  


Seoul(Jongno-gu)

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using Korean traditional patterns. Every product is handicrafted, delicate, and elegant. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar in which international tourists can learn how to make embroidered crafts.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Lotte COEX Duty Free Shop is situated in the same location as a number of Seoul's popular tourist attractions, such as COEX Aquarium and COEX Mall, and it is merely 5 to 10 minutes away from Gangnam hotels, and so offers the utmost convenience for travelers. This duty free shop contains boutique brands such as Salvatore Ferragamo and Coach, luxury jewelry and watches including Rolex and Omega, along with a wide selection of high quality cosmetics, perfumes and colognes.


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Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Color therapy harmonized with aromatherapy. Indulge in the best relaxation experience at Marzia Healing Spa Cheongdam branch. This traditional Korean practice is combined with top European aromatherapy techniques, delivering excellent results. Facial care, body care, scalp care, and men's care is available.


Seoul(Jung-gu) , Myeongdong

A premium shopping complex, Myeong-dong M Plaza is one of the most prominent features in Myeong-dong fashion, and its glazed exterior is quite impressive. M Plaza is attracting attention as a place where different classes or age groups can enjoy shopping at a variety of stores. In addition to the shopping mall, the same building is also home to Haechi Hall, a purpose-built performance venue for musicals and concerts, and Seoul Culture & Tourism Center, which offers varied tour information on Seoul.                      


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Nampo-dong Underground Shopping Center has become one of Busan's most bustling commercial centers due to it's convenient location between Busan Jagalchi subway station and Nampo-dong subway station. The large indoor shopping space (length 517m, x_width 25-34m) also provides a much-adored resting spot for the locals, equipped with the latest central heating and air conditioning systems and equipment. As the gateway of the 21st century’s top tourist city, this shopping center sits between Busan Jagalchi Market and Busan Gukge Market. Busan International Film Festival is also held nearby, attracting quite a few foreign tourists. A variety of items are available, including ladies apparel, mens apparel, casual clothing, brands, designer clothes, handicrafts and accessories.


Busan(Jung-gu) , Nampo-dong(Jagalchi Market)

Busan’s modern movie district was originally little more than a pair of cinemas that were built following Korea’s liberation from Japanese colonial rule over half a century ago. However, major renovations took place ahead of the first Busan International Film Festival (BIFF) in 1996, and the newly transformed district was named BIFF Square on August 14, 1996Having been remade as a cultural tourist attraction promoting the advancement of Korea’s film industry, the BIFF Square has contributed to Busan’s newfound status as an international cultural tourist city. The 428 meter-long street stretching from the Buyeong Theater in Nampo-dong to the overpass in Chungmu-dong was divided into “Star Street” and “Festival Street,” and on the eve of the festival each year the “Ground Opening the BIFF Square” is held on the street. During the ceremony events such as the hand printing of famous movie celebrities and Nunggot Jeomdeung (snow-flower lighting) take place. A district such as BIFF Square, crowded with first-run theaters in a city is rare not only in Asia but Europe as well, and for this reason it holds great potential. In recent years, the square has grown into a more complex area featuring not only movie theaters but also shops and leisure facilities, attracting growing numbers of young visitors and tourists.* Hand-printed movie celebritiesIn 1997 – Wayne Wang (director, China), Jeremy Irons (Actor, England), Xie Jin (director, China), Kitano Takeshi (director, Japan), Abbas Kiarostami (director, Iran), Kim Ki-young (director, Korea)In 1998 – Imamura Shohei (director, Japan), Fernando E. Solanas (director, Argentina), the late Yoo Young-kil (director of photography, Korea, represented by his wife)In 1999 – Zhang Yimou (director, China), Hwang Jung-soon (actress, Korea), Yu Hyun-mok (director, Korea)In 2000 – Wim Wenders (director, Germany), Krzysztof Zanussi (director, Poland), Mohsen Makhmalbaf (director, Iran)In 2001 – Hou Hsiao-Hsien (director, Taiwan), Shin Sang-ok (director, Korea), Choi Eun-hee (actress, Korea), Jeanne Moreau (actress, France)In 2002 – Kim Su-yong (director, Korea)In 2003 – Jan Troell (director, Sweden), Lucian Pintilie (director, Romania), Chung Chang-wha (director, Korea)In 2004 – Theo Angelopoulos (director, Greece)In 2005 – the Late Lee Man-hee (director, Korea, represented by his daughter Actress Lee Hye-yeong), Seijun Suzuki (director, Japan)In 2006 – Istvan Szabo (director, Hungary)In 2007 – the late Edward Yang (director, Taiwan, represented by his son Sean Yang), Volker Schlondorff (director, Germany), Claude Lelouch (director, France), the late Kim Seung-ho (director, Korea, represented by his son Kim Hee-ra), Dariush Mehrjui (director, Iran), Enrio Morricone (composer, Italy), Peter Greenaway (director, England)In 2008 – Hark Tsu (China), Paolo Taviani (Italy), Anna Karina (Denmark)